Courier companies · Email marketing
Last year's Rakhi queue is this year's list, if anyone wrote it down.
Email and WhatsApp for a courier counter do two jobs: bringing back last year's festival senders before the rush, and holding on to business accounts that drift away quietly. GullySales builds the sender list with consent and puts the account statements and pickup notices on a schedule.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What email marketing means
Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.
Last updated 5 Oct 2026.
For courier companies
Where it usually goes wrong, and what we would do.
“The festival list is built at the counter, in the queue”
Everyone who shipped to Canada last Rakhi is a customer for this Rakhi. The name, the destination and their permission all have to be taken while the consignment is being written.
“An account leaves without telling you”
A law office does not announce that it changed courier. The volume drops for three weeks and nobody notices until the monthly bill comes out small.
“Business accounts want a statement, not an offer”
The admin head wants the month's shipments, the proof of delivery and a GST invoice that reconciles. That email is the relationship.
What we do
What we deliver for courier companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A festival sender list built at the counter
Name, destination, what was sent and consent to be messaged, captured while the consignment note is being written rather than afterwards.
Result: Last year's queue can be reached this year.
A pre-festival message with the last booking dates
A message to past senders several weeks before Raksha Bandhan and Diwali, with the cut-off date for their destination named.
Result: Families book early instead of joining the last-week queue.
An intake season message to parents
A note before the August and January university intakes on sending documents, books and food to a student abroad, with transit times.
Result: A parent who ships once becomes a sender for years.
A statement email for accounts
Shipments, anything delayed and what was done about it, alongside the GST invoice, sent on the same date each month.
Result: The admin head has no reason to look elsewhere.
A volume alert on business accounts
A check of shipments per account, with a call triggered when an account's volume falls for two weeks running.
Result: You find out an account is slipping while it can be saved.
Consent taken and recorded at booking
Permission to message asked while the consignment is written, with the answer recorded and an easy way for anyone to stop.
Result: The list can be used without annoying anybody.
Bookings traced back to messages
Festival bookings, intake shipments and account volume attributed to a message, against the baseline recorded before work began.
Result: Writing the list down stops feeling like extra work.
How the result is measured
- Open rate
- Click rate
- Enquiries from email
Recorded as a baseline before work starts, so every later report has an honest comparison.
What must be in place first
What a courier business needs in place before it emails senders and business accounts.
- Addresses given at booking, with consent noted
- Ask at the counter whether the sender would like reminders and offers by email. Note the answer on the booking record. An address given for a receipt is not agreement to promotions.
- Business accounts separate from walk-in senders
- Keep regular business accounts and online sellers on one list, and festival or occasional senders on another. The business needs rates and billing, the occasional sender needs a reminder before the festival.
- Pickup and billing contacts for each account
- Record who arranges pickup and who pays the invoice. A rate revision sent to the pickup person never reaches the accounts desk, and the dispute arrives later.
- A rate card stating weight steps, zones and surcharges
- List the zones, the weight steps and any fuel or handling surcharge. A rate sheet without surcharges leads to a billing complaint at the first invoice.
- A restricted items notice
- State clearly what you cannot carry and what needs extra papers, and say the final rule rests with the carrier you use. Check the carrier's current list before you publish.
- An opt-out and a counter that replies
- Replies go to the counter manager or the business accounts person. Add an unsubscribe link, and keep service notices, such as a delayed parcel, apart from promotions.
Who it is for
This is written for these courier companies.
- Franchisee counters of national courier brands
- Independent domestic courier companies
- International courier and parcel consolidators
- Document and legal courier services
- Same-day and intra-city delivery services
- E-commerce shipping partners for online sellers
- Cargo and heavy parcel services
- Packing and moving plus courier counters
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the email marketing work runs
- 1
Understand your list
We review who is on the list, how they got there, and how long it has been since they last heard from you.
- 2
Audit past sends
We check open and click rates from past emails to see what has and has not worked.
- 3
Segment and plan
The list is split into meaningful groups and a sending calendar is agreed.
- 4
Implement content and automation
Emails are written, scheduled and, where useful, set to trigger automatically based on behaviour.
- 5
Measure and optimise
We track performance and adjust subject lines, timing and content based on what the list responds to.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we message customers who shipped with us before?
What do we send a business account between invoices?
Will customers trust an email with a tracking link?
Should a booking receipt also be emailed?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for courier companies.
6 min read · 6 Oct 2026How shippers pick a provider for the first loadPlants and online sellers test new logistics providers on one lane, one route or one product line. This post explains what the trial tests, what vendor forms ask and what decides the next load.
6 min read · 8 Aug 2026Keeping a shipper after the first consignment: service recovery for logisticsA late or damaged first consignment does not have to lose the account. How a logistics firm tells the shipper first, gives a new plan, and uses the recovery to earn the second load.
5 min read · 18 May 2026Tracking and reporting for shippers: what a useful update looks likeHow a logistics firm designs the update it sends shippers: exceptions first, everything else in one view, with a sample layout, a short message format and rules for what to leave out.
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Everything else we would do for you.
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Or start from the overview: sales and marketing for courier companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.