Courier companies · Pay per click advertising
Every rupee bid against the word tracking is a rupee thrown away.
Paid advertising for a courier counter works on the searches with a booking behind them: international parcel rates, a food parcel to a named country, a same-day document pickup. GullySales runs those on a call and WhatsApp route and keeps the tracking and job searches out of the account.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.
Last updated 5 Oct 2026.
For courier companies
Where it usually goes wrong, and what we would do.
“Most courier searches are people chasing a parcel”
Tracking, complaint and customer care searches make up much of the volume. Leave them in and the budget goes to people who are not sending anything.
“The national platforms outbid you on the general words”
Shipping aggregators bid on courier service and shipping rates all day. Your money goes further on a destination, an item and your own locality.
“The season is short and everybody knows the dates”
Rakhi, Diwali and the August and January university intakes are the weeks worth spending in. A flat budget across twelve months spends most of itself in quiet ones.
What we do
What we deliver for courier companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Campaigns on destination and item, not on the word courier
Separate campaigns for the countries and parcel types you actually handle, each with a page written for that question.
Result: The ad answers what the sender typed.
A negative list built for this trade
Tracking, complaint, customer care, franchise enquiry, delivery job, salary and the brands you do not handle, excluded before anything runs.
Result: You stop paying for people looking for a parcel.
Call and WhatsApp routes during counter hours
Click to call and click to WhatsApp set as the action, with ads scheduled only for the hours somebody is at the counter.
Result: The enquiry reaches a person, not a form.
Budgets concentrated on the festival and intake weeks
Spend weighted to the weeks before Raksha Bandhan and Diwali and to the university intake months, with last booking dates in the ad.
Result: Money is spent when people are already sending.
Separate campaigns for accounts and sellers
Office account and online seller campaigns kept apart from the walk-in campaigns, with their own wording and their own landing pages.
Result: An account enquiry is not competing with a retail one.
Cost per booking and per account reported
Calls and messages tracked to bookings, trials and signed accounts, priced by campaign against the baseline recorded before work starts.
Result: You know what a new account costs to win.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches to bid on and block
The searches worth paying for at a courier counter, and the ones to keep out.
- Destination plus item, such as courier to the USA from Bengaluru
- Bid on the countries you really ship to and the items you may send. A sender abroad-bound wants to know if the item is allowed, so list what cannot go on the page.
- Document and certificate courier, such as university documents or legal papers
- Bid. The sender is anxious about the papers, so say how they are packed, tracked and signed for, and where the pickup comes from, without promising a delivery date.
- Tracking, consignment status and complaint searches
- Block. Add track, tracking, status, customer care, complaint and toll free as negatives. People checking on a parcel search the brand name and have no booking to make.
- Franchise, courier job, delivery boy and courier business searches
- Block. Add franchise, job, vacancy, delivery partner, how to start and licence as negatives. These are job seekers and would-be owners, not senders.
- Where the click lands
- Send the click to a page for that destination or service, with what can be sent, what cannot, and a pickup request or WhatsApp button. Keep the counter address and hours near the top.
- Counting a real enquiry
- Count a call or chat that names a destination and an item, then mark pickup booked or parcel handed over. Keep a separate tally for office and seller accounts opened.
Who it is for
This is written for these courier companies.
- Franchisee counters of national courier brands
- Independent domestic courier companies
- International courier and parcel consolidators
- Document and legal courier services
- Same-day and intra-city delivery services
- E-commerce shipping partners for online sellers
- Cargo and heavy parcel services
- Packing and moving plus courier counters
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the pay per click advertising work runs
- 1
Understand the total budget
We agree the full paid advertising budget available across all platforms, rather than planning each one separately.
- 2
Audit current platform performance
We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.
- 3
Build the cross-platform plan
Campaigns are structured across platforms with a shared measurement standard from the outset.
- 4
Implement and monitor
Campaigns run with budget allocated dynamically based on real-time performance.
- 5
Measure and reallocate
We report performance and shift budget toward what is working, within agreed limits.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we bid on our own brand name?
Is a small budget worth running at all?
Should the advert show a rate per kilogram?
Is Google Ads or Meta better for winning small online seller accounts?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for courier companies.
6 min read · 6 Oct 2026How shippers pick a provider for the first loadPlants and online sellers test new logistics providers on one lane, one route or one product line. This post explains what the trial tests, what vendor forms ask and what decides the next load.
6 min read · 8 Aug 2026Keeping a shipper after the first consignment: service recovery for logisticsA late or damaged first consignment does not have to lose the account. How a logistics firm tells the shipper first, gives a new plan, and uses the recovery to earn the second load.
5 min read · 18 May 2026Tracking and reporting for shippers: what a useful update looks likeHow a logistics firm designs the update it sends shippers: exceptions first, everything else in one view, with a sample layout, a short message format and rules for what to leave out.
More for courier companies
Everything else we would do for you.
Or start from the overview: sales and marketing for courier companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.