Courier companies · Social media
The society group is where the festival parcel decision gets made.
Social media for a courier counter means WhatsApp status, the apartment and market group, and a small Instagram presence aimed at online sellers. GullySales sets the routine around the festival and intake dates and writes the last booking date notices people forward without being asked.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 5 Oct 2026.
For courier companies
Where it usually goes wrong, and what we would do.
“The last booking date notice is what travels”
A note saying parcels for Canada must be handed in by a certain date before Diwali gets forwarded through society groups on its own.
“Online sellers are found on Instagram, not in search”
Home bakers, boutique owners and jewellery sellers near you post every day. A pickup offer reaches them there and almost nowhere else.
“Customers photograph the parcel arriving, not the counter”
A family sending sweets to a son abroad shares the picture of the box reaching their son. Asked for permission, that is better proof than anything you can write.
What we do
What we deliver for courier companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A calendar of last booking dates
Dates for each destination ahead of Raksha Bandhan, Diwali and the university intakes, prepared weeks early and posted as a short notice.
Result: Bookings spread out instead of arriving in one week.
WhatsApp status used every working day
A rate, a destination note or a booking deadline posted each day, where your past senders and their contacts already look.
Result: Past customers are reminded without any spend.
A notice written to be forwarded
Short text, one image and your counter's number, written so a resident can drop it into a society or market group unchanged.
Result: Your customers do the distribution.
An Instagram routine aimed at local sellers
Sellers in your area followed and approached with a pickup, packing and cash on delivery offer and a named person to reach.
Result: Daily shipments arrive from businesses nearby.
Customer stories used with permission
A photograph of a parcel arriving abroad, shared only when the sender has agreed, with names and addresses kept out.
Result: Proof comes from a real family, not a stock picture.
Messages answered like counter enquiries
Comments and direct messages routed to the same person and the same saved replies used at the counter, during counter hours.
Result: A rate asked on Instagram gets the same answer as a rate asked at the desk.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Platforms for parcel senders
Where parcel senders look, and what to post for each.
- WhatsApp status
- Post the last booking date for each destination and the cut-off time at your counter. The one action wanted: bring the parcel before that date, or send a photo of it on WhatsApp for a rate.
- Apartment and market society groups
- Post only when the admin allows it. A short note on what you pick up from the building, what you accept and your counter hours. Never paste a full rate card into a group that did not ask for one.
- Instagram reels for online sellers
- Show a seller's parcels being packed, labelled and handed over at your counter. The action wanted is a WhatsApp message asking to set up a pickup account.
- Google Business Profile posts
- Post counter hours, festival cut-off dates and what you can send abroad. The action wanted is a call or a visit, so keep the address and landmark in every post.
- What not to post for a courier
- Do not post a customer's parcel, address or consignment slip. Do not promise an arrival date abroad. Customs and the carrier decide that, so post only your own booking cut-off date.
Who it is for
This is written for these courier companies.
- Franchisee counters of national courier brands
- Independent domestic courier companies
- International courier and parcel consolidators
- Document and legal courier services
- Same-day and intra-city delivery services
- E-commerce shipping partners for online sellers
- Cargo and heavy parcel services
- Packing and moving plus courier counters
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What could we post that anyone would read?
Is it worth posting outside the festival weeks?
Can we post a photo of a parcel we just dispatched?
Should our franchise counter use the national brand's page or its own page?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for courier companies.
6 min read · 6 Oct 2026How shippers pick a provider for the first loadPlants and online sellers test new logistics providers on one lane, one route or one product line. This post explains what the trial tests, what vendor forms ask and what decides the next load.
6 min read · 8 Aug 2026Keeping a shipper after the first consignment: service recovery for logisticsA late or damaged first consignment does not have to lose the account. How a logistics firm tells the shipper first, gives a new plan, and uses the recovery to earn the second load.
5 min read · 18 May 2026Tracking and reporting for shippers: what a useful update looks likeHow a logistics firm designs the update it sends shippers: exceptions first, everything else in one view, with a sample layout, a short message format and rules for what to leave out.
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Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.