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Self-storage and storage facilities · Lead generation

Bring in the enquiries that become move-ins and stop paying for the ones that cannot.

Lead generation for a storage facility is the work of putting a branch in front of people who need space soon, through search, the map listing, partners and a phone that is answered. GullySales works on each source separately, so you can see which one fills which unit size.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A storage manager shows a customer a secure unit

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for self-storage and storage facilities

Sales and marketing for self-storage and storage facilities, the overview.

Last updated 11 Oct 2026.

For self-storage and storage facilities

Where it usually goes wrong, and what we would do.

  • “Enquiries arrive through five doors”

    Search, the map listing, a mover's recommendation, a broker's call and a board on the road each send a different kind of tenant. A facility that records only that the phone rang cannot tell which door deserves more effort, and spreads its attention evenly across all five.

  • “A lead without a date is a guess”

    The question that sorts an enquiry is when the space is needed. A caller moving next week and a caller clearing a flat in the spring are not the same lead, and the desk should write the date down before it quotes anything at all.

  • “Cheap leads fill the wrong units”

    A campaign can bring a flood of calls for the smallest lockers while the large bays sit empty. Count leads by the unit size they ask for, because an enquiry for a bay deserves a different effort from one for a locker.

  • “Brokers and packers never fill in a form”

    Property brokers, packers and PG owners message the person they already trust. Lead generation with them means a short sheet, a named contact and a record of who sent the tenant, so the thanks can be specific.

What we do

What we deliver for self-storage and storage facilities.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A source field on every enquiry

    One field on the enquiry sheet for how the person found you: search, map, mover, broker, board, past tenant or walk-in, filled in by the desk on the first call.

    Result: You can name the door each enquiry came through.

  2. Landing pages by kind of tenant

    A page each for households, sellers and traders, students, and offices with records, with a call button and a WhatsApp link that match the hours someone answers.

    Result: A visitor arrives on the page that answers their question.

  3. A qualifying script for the first call

    Four questions asked in the same order: what is being stored, for how long, from when and from where. The answers choose the unit size and the next step.

    Result: Every enquiry is sorted by date and size before a price is given.

  4. A partner lead channel

    A one-page sheet and a named contact for movers, brokers and PG owners, with a way to record each lead against the partner who sent it.

    Result: Partner leads are counted apart from search leads.

  5. A count of leads by unit size

    Leads, visits and move-ins set out by unit size, so the units that sit empty show up beside the sources that fill the others.

    Result: You see which unit size is short of enquiries.

  6. A lead report against the baseline

    Enquiries by source, visits and move-ins by branch, set beside the figures recorded before work starts.

    Result: You can say which source deserves more effort.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these self-storage and storage facilities.

  • Household self-storage units near apartment clusters
  • Business storage for online sellers and traders
  • Document and records storage
  • Warehouse-style storage let by the pallet or the bay
  • Student and PG storage near colleges and hostels
  • Furniture and relocation storage tied to packers and movers
  • Operators running several branches across a city
  • Landowners and building owners converting space into units

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we buy enquiry lists or use a lead portal?
Be careful with both. A bought list holds people who never asked for storage, and a portal lead may be sold to several facilities at once. Test one source on a small scale and judge it by visits and move-ins, not by the number of names.
What counts as a lead for a storage facility?
A person who has named a need, a unit size or a date, through any channel. A wrong number or a job seeker is not a lead. Agree the definition with the desk so the count means the same thing every time it is made.
How many leads should a branch expect?
There is no fair figure without your own record, because it depends on the locality, the season and how many units are free. We start by counting your current enquiries by source, and any target is set against that count.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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