Shipping companies · Search engine optimisation
Appear when an exporter searches for the route, the cargo and the paperwork.
SEO for a shipping company means building pages that answer the searches of exporters, importers and forwarders about specific routes, cargo types and shipping steps. GullySales plans and writes those pages from what your operations and documentation teams know, and does not promise rankings.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What search engine optimisation means
Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.
Last updated 18 Oct 2026.
For shipping companies
Where it usually goes wrong, and what we would do.
“Searchers name the lane, not the line”
Someone looking for a container to a Gulf port types the port and the cargo. A site that talks about fleet and heritage never matches that search, while a page on the exact route does.
“Global lines own the brand searches”
Large carriers dominate searches for their own names and for generic freight terms. A regional operator is better placed on specific port pairs, Indian origin ports and the commodities exported from them.
“Documentation questions bring the beginners”
A new exporter wants to know what a bill of lading is, what free days mean and who books the container. A clear page on each gives you a first contact long before a rate request.
“Agents and lines are searched for different jobs”
An owner needing a port call handled looks for husbandry, clearance and berthing support at a named port. That buyer reads a different page from a shipper booking a box, and should find one written for them.
What we do
What we deliver for shipping companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Lane and port page structure
A plan for which port pairs and Indian ports get a page, with the headings a searcher expects.
Result: A clear list of pages to build, in order of commercial value.
Commodity shipping pages
Pages that explain the steps, paperwork and equipment for garments, spices, auto parts, chemicals and engineering goods.
Result: Each exporter type finds a page about their own cargo.
Plain-language explainers
Short pages on free days, detention, LCL versus FCL, and reading a schedule.
Result: A beginner's question has a page that answers it.
Technical clean-up
Titles, headings, internal links and page speed fixed across the site, so search engines can read each lane page.
Result: Every lane page has its own title and a link from the right place.
Search tracking by lane
Tracking of the searches that bring visitors, grouped by lane and commodity.
Result: You can see which routes draw visitors and which still need a page.
How the result is measured
- Ranking positions
- Organic traffic
- Enquiries from organic search
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these shipping companies.
- Container shipping lines serving Indian ports
- NVOCC and consolidators selling LCL and FCL space
- Ship agents handling port calls and husbandry
- Coastal and feeder shipping operators
- Bulk and break-bulk charterers moving commodities
- Project cargo and out-of-gauge shipping specialists
- Ro-ro and car carrier agents
- Inland waterway and short-sea operators
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the search engine optimisation work runs
- 1
Audit and baseline
We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.
- 2
Decide what to rank for
We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.
- 3
Fix the foundations
Technical faults first, because the cheapest gains are usually there. Then the Business Profile and directory consistency.
- 4
Build the pages
A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.
- 5
Publish and earn mentions
Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.
- 6
Measure, report, adjust
At the interval agreed at the start we report what moved and what did not, and change the plan when the numbers say so.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can SEO win us large shipper accounts?
Do we need a page for every port?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for shipping companies
Everything else we would do for you.
Closest to this: search and visibility
Also for shipping companies
Or start from the overview: sales and marketing for shipping companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.