Shipping companies · Social media
Use social channels to show the sailing, the port and the people who answer the call.
Social media marketing for a shipping company means posting the operational facts that logistics managers and forwarders follow, mainly on LinkedIn, with WhatsApp carrying the direct conversations. GullySales plans the posts and the page presence around your lanes and your people.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026.
For shipping companies
Where it usually goes wrong, and what we would do.
“LinkedIn is where logistics managers read”
Export heads, forwarder owners and procurement managers follow industry updates there. A page that posts only greetings gives them nothing to remember, while a clear note on a new sailing gives them a reason to call.
“Port and vessel updates earn attention”
Congestion at a berth, a revised schedule or a new service call is news to a shipper planning cargo. A short factual post, with a contact for questions, shows you are watching the port.
“People make a faceless sector approachable”
A shipper wants to know who handles the booking and who answers at the port. A post introducing the documentation or customer service desk gives the buyer a name before there is a problem.
“Boasting about vessels does not win bookings”
A photograph of a ship says little to the person with a cut-off time. Posts that explain a route, a transit plan or a documentation tip speak to the problem the shipper has this week.
What we do
What we deliver for shipping companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A posting plan by audience
A plan for what forwarders, exporters and ship owners each want to read, with the posts sorted by who they serve.
Result: Each post has an intended reader and a reason.
Port and schedule post templates
Ready formats for a new service, a schedule change and a port advisory, filled with facts from operations.
Result: Operations can pass details and a post is ready without a fresh brief.
Team introduction posts
Short profiles of the people shippers deal with, written with their agreement.
Result: Customers see the desk behind the booking.
Page set-up and clean-up
Profile, banner, about text and links on the platforms you use, checked against your current services.
Result: A visitor to your page can tell what you carry and where.
Enquiry link-back
Each post points to a lane page or an enquiry form, with the source recorded.
Result: Enquiries from social posts can be counted.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these shipping companies.
- Container shipping lines serving Indian ports
- NVOCC and consolidators selling LCL and FCL space
- Ship agents handling port calls and husbandry
- Coastal and feeder shipping operators
- Bulk and break-bulk charterers moving commodities
- Project cargo and out-of-gauge shipping specialists
- Ro-ro and car carrier agents
- Inland waterway and short-sea operators
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which platform matters most for us?
Should we post about delays?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for shipping companies
Everything else we would do for you.
Closest to this: content and social
Also for shipping companies
Or start from the overview: sales and marketing for shipping companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.