Shipping companies · Digital marketing
Put search, site, email and outreach to work for lanes you want to fill.
Digital marketing for a shipping company is the joined-up use of your website, search, email, LinkedIn and WhatsApp to reach shippers and forwarders on named lanes. GullySales plans which channels serve which lane and which buyer, then builds and reads them together.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Last updated 18 Oct 2026.
For shipping companies
Where it usually goes wrong, and what we would do.
“Channels work best when each has a job”
Search catches the exporter researching a route, LinkedIn keeps forwarders aware, WhatsApp handles the live conversation. A plan that assigns every channel the same message wastes each of them.
“Paid search can be aimed at a lane”
An advertisement for a named port pair and commodity, landing on a page for that pair, reaches someone ready to ask for a rate. A generic freight advertisement pays for clicks from people who cannot use your service.
“Capacity should steer the effort”
If a lane has space on coming sailings, push it. If a lane is full, promoting it only builds a waiting list and disappointed shippers.
“Offline relationships still decide”
Port visits, forwarder meetings and trade body sessions carry more weight than any advertisement. Digital work should support those meetings with pages and messages to follow.
What we do
What we deliver for shipping companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Channel plan by lane and buyer
A plan stating which channels and messages serve each lane and each buyer type.
Result: Each channel has a stated purpose.
Search advertising for chosen lanes
Campaigns and landing pages for selected port pairs and commodities, with budgets agreed with you.
Result: A named lane search leads to a named lane page.
Email to forwarders and shippers
Notices of new services and guides, sent to people who agreed to receive them.
Result: Contacts hear from you with something useful.
Event and trade body follow-up
Pages and messages for people met at a session or a port visit.
Result: A conversation at an event leads to a recorded follow-up.
Joined-up reading of results
One view of enquiries by channel, lane and outcome, read with your sales head.
Result: You see which channels brought bookings.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these shipping companies.
- Container shipping lines serving Indian ports
- NVOCC and consolidators selling LCL and FCL space
- Ship agents handling port calls and husbandry
- Coastal and feeder shipping operators
- Bulk and break-bulk charterers moving commodities
- Project cargo and out-of-gauge shipping specialists
- Ro-ro and car carrier agents
- Inland waterway and short-sea operators
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the digital marketing work runs
- 1
Understand the objective
We agree the one thing this campaign needs to achieve before choosing any channel.
- 2
Audit available channels
We assess which channels are realistic to run well within the budget and timeline.
- 3
Strategise the central idea
One message and offer is developed that will work across every planned channel.
- 4
Implement across channels
Each channel receives its own adapted version, launched on a shared timeline.
- 5
Measure as one campaign
Results from every channel are combined into a single report against the original objective.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Where should we start?
How much should we spend on digital?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for shipping companies
Everything else we would do for you.
Closest to this: strategy and research
Also for shipping companies
Or start from the overview: sales and marketing for shipping companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.