Shipping companies · Website
Build a site where a forwarder finds the lane, the sailing and the person to call.
A website for a shipping company is the place where shippers and forwarders confirm your lanes, services and contacts before they send a request. GullySales plans and writes the structure and pages, while live tracking and booking systems stay with your technology team.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
Last updated 18 Oct 2026.
For shipping companies
Where it usually goes wrong, and what we would do.
“The visitor has a cut-off time”
A forwarder arriving on your site wants the lane, the equipment and a contact within moments. A homepage full of fleet photographs and a long history pushes that person back to the search results.
“Lane pages need real operational detail”
A page stating the ports, the schedule pattern, the equipment and the documents for a route is something a pricing desk can stand behind. Vague text creates enquiries you cannot fill.
“Forwarders and direct shippers need separate doors”
A forwarder looks for sailings and escalation contacts, while a first-time exporter needs plain guidance. One menu for both leaves each hunting for their page.
“Tracking and schedules are expected”
Visitors look for container tracking and sailing schedules. If these live in another system, link to them clearly and explain where each one is, so the visitor does not think the site is incomplete.
What we do
What we deliver for shipping companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Site structure around lanes
A menu and page plan built on lanes, services, commodities and buyer types.
Result: Visitors reach the right page in a few clicks.
Lane, service and commodity pages
Pages written from facts supplied by your pricing and operations teams.
Result: Each page names ports, equipment and documents.
Enquiry forms with routing
Short forms for rate, LCL and port agency requests that reach the right desk.
Result: Requests arrive complete and with the right person.
Forwarder partner page
A bookmarkable page with sailings, contacts and escalation steps.
Result: A forwarder desk can find your contacts without asking.
Contact and escalation page
Clear office, port and after-hours contacts, with who answers what.
Result: A shipper with a problem knows whom to call.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these shipping companies.
- Container shipping lines serving Indian ports
- NVOCC and consolidators selling LCL and FCL space
- Ship agents handling port calls and husbandry
- Coastal and feeder shipping operators
- Bulk and break-bulk charterers moving commodities
- Project cargo and out-of-gauge shipping specialists
- Ro-ro and car carrier agents
- Inland waterway and short-sea operators
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the website work runs
- 1
Confirm structure and content
We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.
- 2
Design the site
Every page is designed against your brand identity and checked for how it should convert a visitor.
- 3
Build and test
The site is developed and tested across devices and browsers before anything goes live.
- 4
Load real content
Actual copy, images and information about your business replace placeholder content before launch.
- 5
Launch and hand over access
The site goes live with domain, hosting and content management access clearly handed to you.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need a booking portal on the website?
Should the site show rates?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for shipping companies
Everything else we would do for you.
Closest to this: search and visibility
Also for shipping companies
Or start from the overview: sales and marketing for shipping companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.