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Agricultural commodity traders · Social media

Show buyers the lot, the sample and the yard instead of posting greetings.

Social media for a commodity trader means short posts and videos that show real stock, real samples and real dispatch to buyers who judge quality with their eyes first. GullySales works on what to post, which channels buyers watch and how a reply becomes a recorded enquiry.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of industrial suppliers and distributors at work in the United States

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for agricultural commodity traders

Sales and marketing for agricultural commodity traders, the overview.

Last updated 18 Oct 2026.

For agricultural commodity traders

Where it usually goes wrong, and what we would do.

  • “Buyers want to see grain in a hand”

    A short video of a palm full of grain, with the bag, the weighment and the vehicle, tells a miller more than a stock-photo greeting. The post proves the stock exists and shows the colour, size and cleanliness a buyer is judging.

  • “Festival greetings bring no sourcing desk”

    Posts that wish a happy festival to nobody in particular get likes from friends. A post that says which sweeteners, pulses or dry fruits are in stock before the festival reaches the buyer who is planning that purchase.

  • “Where the buyer watches matters more than where you post”

    Millers and wholesalers are on WhatsApp and YouTube, while exporters look at LinkedIn. Posting the same thing everywhere wastes the effort. One channel for each buyer type, with one person responsible, keeps the page alive.

What we do

What we deliver for agricultural commodity traders.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Stock and sample video routine

    A simple way to film a lot, a sample and a dispatch on a phone, with a caption naming commodity, grade and origin.

    Result: Each video names the commodity and grade, so a buyer knows what is on offer.

  2. A post plan by crop calendar

    Posts matched to arrival, harvest and festival buying for each commodity you carry.

    Result: The plan lists posts by commodity and by the season the buyer is planning for.

  3. LinkedIn profile for the firm

    A company page and partner profiles that state the commodities, regions and registrations, aimed at export and processor buyers.

    Result: An exporter checking you finds a clear profile with the commodities listed.

  4. YouTube channel for yard and quality walkthroughs

    Short walkthroughs of the yard, grading and packing, titled with the commodity.

    Result: A new buyer can see how stock is handled before the first call.

  5. Reply log

    Comments and messages from posts noted against the buyer and the commodity asked about.

    Result: Every response from a post lands on the buyer register.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Plan posts around the lot, the yard and the sample.

Fresh lot at the yard
A short video of the bags or heap with the variety named, filmed in daylight with a hand in frame to show the grain.
Sample bag packed for despatch
A photograph of the labelled sample with the grade and date, which shows a buyer that samples leave in an orderly way.
Weighment and loading
A clip of the weighbridge and the vehicle being loaded, showing the firm is organised. Leave out the rate and the buyer's name.
Moisture check at the yard
A photo of the meter reading beside the lot. It gives a miller the proof they would otherwise ask for on a call.
Crop arrival of the season
A post marking a new crop reaching the yard, with the commodity and the origin region, written for sourcing desks.

Who it is for

This is written for these agricultural commodity traders.

  • Grain and rice traders supplying millers and wholesalers
  • Pulse and dal traders serving processors and retail chains
  • Spice and dry chilli traders selling to masala makers and exporters
  • Oilseed and edible oil raw material traders for crushing units
  • Fruit and vegetable aggregators selling to markets and organised retail
  • Cotton, jute and fibre traders supplying spinning and processing units
  • Jaggery, sugar and sweetener traders
  • Cashew, areca and plantation crop traders buying from growers' groups

Not for

It is not the right fit if.

  • Nobody at the yard is free to film and caption lots, so posts would stop after a few days and leave a stale page to a buyer who checks.
  • Your buyers all come from one mandi and never use social media to find a trader, so the effort would reach nobody who buys.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is it safe to show our rate on a public post?
That is for the partners to decide. Some traders show stock and quality publicly and give the rate only to listed buyers on WhatsApp. Posting a rate also commits you to it as the market moves.
Who should film the lots?
The person who handles the yard each day, as they already know the grade. We set out what to capture and how to caption it, and the post is checked by a partner before it goes up.
Which platform suits a commodity trader?
Start with the one your buyers already open. For most traders that is WhatsApp and a business page where procurement staff check a firm. Choose a single platform, post lots and yard scenes there, and add another only when buyers say they use it.
Can a post show a buyer's mill or name?
Not without asking. Buyers do not like a competitor learning where they source. Show your own yard, bags and vehicles, and name a buyer only with their written agreement. Check the platform's current rules on business posts as well.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for agricultural commodity traders

Everything else we would do for you.

Closest to this: content and social

Also for agricultural commodity traders

Or start from the overview: sales and marketing for agricultural commodity traders.

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