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Courier companies · Lead generation

Walk-ins arrive on their own, and accounts have to be walked to.

Lead generation for a courier counter is two separate jobs. Answering a rate enquiry fast enough to keep a walk-in, and knocking on the doors of the offices and sellers inside your pickup radius. GullySales writes the rate replies and builds the account list building by building.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of courier companies at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for courier companies

Sales and marketing for courier companies, the overview.

Last updated 5 Oct 2026.

For courier companies

Where it usually goes wrong, and what we would do.

  • “A rate enquiry is a race of minutes”

    Somebody asking a rate to the UK is asking two other counters at the same time. A written reply with the slab, the packing charge and the transit time wins it before anyone walks.

  • “Your best accounts sit in the building opposite”

    A CA firm, a clinic or a law office two hundred metres away ships every day and has never been asked for the business.

  • “Sellers leave over a missed pickup, not a rate”

    An online seller moves to an app after one pickup that did not happen. Finding them on Instagram is one job and keeping them is a different one.

What we do

What we deliver for courier companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A written rate reply ready on WhatsApp

    Weight slabs, destination rates, packing charges and transit times prepared as quick replies, so any staff member answers within minutes.

    Result: A rate enquiry becomes a booking before the next counter replies.

  2. A building-by-building list of your pickup radius

    Every office, clinic, business centre and co-working floor within your pickup area listed with a name, a floor and who to ask for.

    Result: The visits happen in order instead of by chance.

  3. A one-page business account offer

    Fixed daily pickup time, monthly GST billing, proof of delivery, an escalation contact and rates by volume, on a sheet an admin head can approve.

    Result: You can walk into any office with something signable.

  4. A visit plan and a script for your staff

    Who visits, when, what is said in the first thirty seconds, and what is left behind, written so it survives a busy counter day.

    Result: Outreach continues when the queue gets long.

  5. An online seller outreach routine

    Local sellers on Instagram and the marketplaces identified, with a pickup and packing offer and a named person they can reach.

    Result: Daily shipments come from sellers who know your name.

  6. One record of enquiries, trials and accounts

    Every rate enquiry, office visit, trial month and signed account logged with what happened next and who is following it up.

    Result: Nothing depends on remembering a conversation.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

The places a parcel enquiry reaches a courier counter, and what to record at each.

A walk-in at the counter
Write the destination, the weight, the contents and a phone number. Offer a quote and a pickup for the next parcel, and note whether it was a one-off.
A WhatsApp message asking a rate
Ask the destination, the weight and whether it is a document or goods. Send the slab rate and the packing charge, and record the destination.
An office or clinic needing regular pickups
Record the business, the contact and what they send, such as documents or samples. Offer a fixed pickup time and note who signs for the parcels.
An international parcel enquiry
Write the country, the contents and the sender's reason, such as gifts or documents. Check the prohibited items list before accepting, and record what you told them.
An online seller asking about shipping
Record the product, the daily volume, the packing needed and the destination mix. Send your rates and note whether they use an aggregator.
A call from the Maps listing
Ask what they want to send and note the source. Check that the listing shows the right address, the hours and the pickup radius.

Who it is for

This is written for these courier companies.

  • Franchisee counters of national courier brands
  • Independent domestic courier companies
  • International courier and parcel consolidators
  • Document and legal courier services
  • Same-day and intra-city delivery services
  • E-commerce shipping partners for online sellers
  • Cargo and heavy parcel services
  • Packing and moving plus courier counters

Not for

It is not the right fit if.

  • Your counter is busy only because of walk-ins and nobody can leave it to visit an office.
  • You have no written rate reply, so every new enquiry would still be answered differently by each person.
  • You cannot promise a pickup to an office account at its hours, and a visit would win an account you then lose.

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How do we start a conversation with an office nearby?
Walk in with the one-page offer and a trial month of daily pickups. The admin head decides, not the owner, and what they want is a fixed pickup time and a person who answers. Go back a second time, because the first visit rarely lands.
Which offices are worth the walk?
The ones sending documents daily: CA and law firms, clinics and diagnostic labs, recruitment and insurance offices. A handful of those is worth more across a year than one very good festival week.
A walk-in customer sent one parcel and has not returned. What can we do?
Take a phone number for tracking updates, with permission, and record the destination. A message when the parcel is delivered builds trust. Write to them again before a festival such as Rakhi, when many people send parcels.
How do we know which buildings near us send the most parcels?
Record the building and floor for every pickup call and every walk-in who says where they work. After some weeks, count by building. The buildings at the top are where a short visit with a rate card is worth the walk.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for courier companies.

All articles

More for courier companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for courier companies

Or start from the overview: sales and marketing for courier companies.

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