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Courier companies · Pay per click advertising

Every rupee bid against the word tracking is a rupee thrown away.

Paid advertising for a courier counter works on the searches with a booking behind them: international parcel rates, a food parcel to a named country, a same-day document pickup. GullySales runs those on a call and WhatsApp route and keeps the tracking and job searches out of the account.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of courier companies at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for courier companies

Sales and marketing for courier companies, the overview.

Last updated 5 Oct 2026.

For courier companies

Where it usually goes wrong, and what we would do.

  • “Most courier searches are people chasing a parcel”

    Tracking, complaint and customer care searches make up much of the volume. Leave them in and the budget goes to people who are not sending anything.

  • “The national platforms outbid you on the general words”

    Shipping aggregators bid on courier service and shipping rates all day. Your money goes further on a destination, an item and your own locality.

  • “The season is short and everybody knows the dates”

    Rakhi, Diwali and the August and January university intakes are the weeks worth spending in. A flat budget across twelve months spends most of itself in quiet ones.

What we do

What we deliver for courier companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns on destination and item, not on the word courier

    Separate campaigns for the countries and parcel types you actually handle, each with a page written for that question.

    Result: The ad answers what the sender typed.

  2. A negative list built for this trade

    Tracking, complaint, customer care, franchise enquiry, delivery job, salary and the brands you do not handle, excluded before anything runs.

    Result: You stop paying for people looking for a parcel.

  3. Call and WhatsApp routes during counter hours

    Click to call and click to WhatsApp set as the action, with ads scheduled only for the hours somebody is at the counter.

    Result: The enquiry reaches a person, not a form.

  4. Budgets concentrated on the festival and intake weeks

    Spend weighted to the weeks before Raksha Bandhan and Diwali and to the university intake months, with last booking dates in the ad.

    Result: Money is spent when people are already sending.

  5. Separate campaigns for accounts and sellers

    Office account and online seller campaigns kept apart from the walk-in campaigns, with their own wording and their own landing pages.

    Result: An account enquiry is not competing with a retail one.

  6. Cost per booking and per account reported

    Calls and messages tracked to bookings, trials and signed accounts, priced by campaign against the baseline recorded before work starts.

    Result: You know what a new account costs to win.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for at a courier counter, and the ones to keep out.

Destination plus item, such as courier to the USA from Bengaluru
Bid on the countries you really ship to and the items you may send. A sender abroad-bound wants to know if the item is allowed, so list what cannot go on the page.
Document and certificate courier, such as university documents or legal papers
Bid. The sender is anxious about the papers, so say how they are packed, tracked and signed for, and where the pickup comes from, without promising a delivery date.
Tracking, consignment status and complaint searches
Block. Add track, tracking, status, customer care, complaint and toll free as negatives. People checking on a parcel search the brand name and have no booking to make.
Franchise, courier job, delivery boy and courier business searches
Block. Add franchise, job, vacancy, delivery partner, how to start and licence as negatives. These are job seekers and would-be owners, not senders.
Where the click lands
Send the click to a page for that destination or service, with what can be sent, what cannot, and a pickup request or WhatsApp button. Keep the counter address and hours near the top.
Counting a real enquiry
Count a call or chat that names a destination and an item, then mark pickup booked or parcel handed over. Keep a separate tally for office and seller accounts opened.

Who it is for

This is written for these courier companies.

  • Franchisee counters of national courier brands
  • Independent domestic courier companies
  • International courier and parcel consolidators
  • Document and legal courier services
  • Same-day and intra-city delivery services
  • E-commerce shipping partners for online sellers
  • Cargo and heavy parcel services
  • Packing and moving plus courier counters

Not for

It is not the right fit if.

  • Your agreement bars you from bidding on the brand name, and you have not read what it allows.
  • No one answers the phone during counter hours, so an ad would pay for calls that ring out.
  • You cannot track which booking came from an ad, and spend could not be judged.

How it works

How the pay per click advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the whole budget

    We fix the total paid budget across platforms, who owns each ad account, and how much is open to moving.

  2. 2

    Audit tracking and accounts

    We check that conversions fire once, that calls and WhatsApp chats are counted, and that your enquiry sheet matches what the platforms say.

  3. 3

    Set one definition of success

    You and we agree what a qualified enquiry is and what an order is, so every platform is judged the same way.

  4. 4

    Build and launch the plan

    Campaigns are structured across platforms with shared naming and tags from day one.

  5. 5

    Read search terms and lead quality

    We review the queries that triggered ads and the enquiries that arrived, and remove waste before moving money.

  6. 6

    Reallocate and report

    Budget moves toward what is earning, within agreed limits. Results are reported against the baseline, at the frequency agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we bid on our own brand name?
That is a franchise question before it is an advertising one. Brands commonly restrict who may bid on their name and how it may appear in an advertisement. Ask your franchisor in writing and we will run the account to whatever they say.
Is a small budget worth running at all?
Small is fine if it is concentrated. A budget spent in the three weeks before Rakhi on the destinations you handle does far more than the same money spread thinly across a year.
Should the advert show a rate per kilogram?
Show what a rate depends on, such as weight, destination and service, and give the figure on WhatsApp. A single rate invites a comparison with aggregators and then arguments about the extras. Ask for weight, destination and item before replying.
Is Google Ads or Meta better for winning small online seller accounts?
Google search finds sellers asking about shipping for a named product or city, but many sellers are reached better by a visit, a sample pickup and a Meta advert to local business pages. Count accounts that start shipping, not forms.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for courier companies.

All articles

More for courier companies

Everything else we would do for you.

Or start from the overview: sales and marketing for courier companies.

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