Courier companies · Social media

The society group is where the festival parcel decision gets made.

Social media for a courier counter means WhatsApp status, the apartment and market group, and a small Instagram presence aimed at online sellers. GullySales sets the routine around the festival and intake dates and writes the last booking date notices people forward without being asked.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of courier companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for courier companies

Sales and marketing for courier companies, the overview.

Last updated 5 Oct 2026.

For courier companies

Where it usually goes wrong, and what we would do.

“The last booking date notice is what travels”
A note saying parcels for Canada must be handed in by a certain date before Diwali gets forwarded through society groups on its own.
“Online sellers are found on Instagram, not in search”
Home bakers, boutique owners and jewellery sellers near you post every day. A pickup offer reaches them there and almost nowhere else.
“Customers photograph the parcel arriving, not the counter”
A family sending sweets to a son abroad shares the picture of the box reaching their son. Asked for permission, that is better proof than anything you can write.

What we do

What we deliver for courier companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A calendar of last booking dates
Dates for each destination ahead of Raksha Bandhan, Diwali and the university intakes, prepared weeks early and posted as a short notice.
Result: Bookings spread out instead of arriving in one week.
WhatsApp status used every working day
A rate, a destination note or a booking deadline posted each day, where your past senders and their contacts already look.
Result: Past customers are reminded without any spend.
A notice written to be forwarded
Short text, one image and your counter's number, written so a resident can drop it into a society or market group unchanged.
Result: Your customers do the distribution.
An Instagram routine aimed at local sellers
Sellers in your area followed and approached with a pickup, packing and cash on delivery offer and a named person to reach.
Result: Daily shipments arrive from businesses nearby.
Customer stories used with permission
A photograph of a parcel arriving abroad, shared only when the sender has agreed, with names and addresses kept out.
Result: Proof comes from a real family, not a stock picture.
Messages answered like counter enquiries
Comments and direct messages routed to the same person and the same saved replies used at the counter, during counter hours.
Result: A rate asked on Instagram gets the same answer as a rate asked at the desk.

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How the result is measured

Posts published
Engagement rate
Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platforms for parcel senders

Where parcel senders look, and what to post for each.

WhatsApp status: Post the last booking date for each destination and the cut-off time at your counter. The one action wanted: bring the parcel before that date, or send a photo of it on WhatsApp for a rate.
Apartment and market society groups: Post only when the admin allows it. A short note on what you pick up from the building, what you accept and your counter hours. Never paste a full rate card into a group that did not ask for one.
Instagram reels for online sellers: Show a seller's parcels being packed, labelled and handed over at your counter. The action wanted is a WhatsApp message asking to set up a pickup account.
Google Business Profile posts: Post counter hours, festival cut-off dates and what you can send abroad. The action wanted is a call or a visit, so keep the address and landmark in every post.
What not to post for a courier: Do not post a customer's parcel, address or consignment slip. Do not promise an arrival date abroad. Customs and the carrier decide that, so post only your own booking cut-off date.

Who it is for

This is written for these courier companies.

Franchisee counters of national courier brands
Independent domestic courier companies
International courier and parcel consolidators
Document and legal courier services
Same-day and intra-city delivery services
E-commerce shipping partners for online sellers
Cargo and heavy parcel services
Packing and moving plus courier counters

Not for

It is not the right fit if.

No one can answer a message the same day, so posts would bring unanswered enquiries.
Your agreement bars you from posting under the brand name, and you have not checked what is allowed.
You plan to photograph parcels with names and addresses visible.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Confirm audience, platforms and access
We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.
2
Review the current presence
We read the existing pages, the posts that drew replies and the gaps in posting.
3
Build the calendar
Themes, formats and dates are set out for your approval, with space for offers and news.
4
Create, approve and publish
Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.
5
Record enquiries and adjust
Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

What could we post that anyone would read?

Last booking dates, what a country will not accept, and what packing costs. All three are useful to somebody with a parcel to send. A photograph of your counter is not.

Is it worth posting outside the festival weeks?

Keep it light and keep going. The university intake months, the admission document season and the wedding gift weeks all give you something to say. A group you post in twice a year will not remember you in October.

Can we post a photo of a parcel we just dispatched?

Only if the sender agrees and no name, address, phone number or consignment number shows. Many parcels hold personal items. A photo of an empty carton, your packing table or your stamp says the same thing without exposing a customer.

Should our franchise counter use the national brand's page or its own page?

Use the brand's page for the brand's own announcements and your own Google listing and WhatsApp for local news. Check your franchise agreement for rules on using the logo, and ask head office who may post in the brand's name.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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