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FMCG distributors · Website

Give company managers and bulk buyers one site that answers their questions.

A website for an FMCG distributor is a short, accurate profile of coverage, product lines, vehicles and ordering routes, read by a sales manager checking the firm or a canteen buyer looking for supply. GullySales plans the pages, writes them from your books and connects the contact route to the enquiry log.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

FMCG distributors: show a real physical business scene illustrating Beat plans and outlet master. Group outlets into beats by day, record each outlet’s type, owner and phone, and see which shops were visited and which placed no order.

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for FMCG distributors

Sales and marketing for FMCG distributors, the overview.

Last updated 18 Oct 2026.

For FMCG distributors

Where it usually goes wrong, and what we would do.

  • “The manager opens the site after the call”

    A regional manager who has heard of you checks the website before replying. If it shows few facts, an old photograph or a broken phone link, doubt grows. The first screen should state the towns served, the brands held and a way to make contact.

  • “A site that boasts is read as advertising”

    Claims of being the leading distributor are checked by phone and fail the check. State counts, towns, vehicles and the companies you serve, exactly as the books show them.

  • “Phone numbers must work on a phone”

    Buyers open the site on a handset. A tap-to-call number, a WhatsApp button and a rate sheet that opens without pinching serve the caterer who is in a hurry.

  • “Brand names and logos need permission”

    A page listing the companies you represent gives a buyer comfort. Ask each company before showing its logo, and write the name as text until you have the reply.

What we do

What we deliver for FMCG distributors.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Page plan

    The pages worth building: home, coverage, product lines, towns served, institutional supply and contact.

    Result: A page list the owner has approved before any page is written.

  2. Coverage and product-line pages

    Pages written from the books, stating outlet counts, towns, vehicles, brands held and delivery areas.

    Result: Every number on the site can be found in your records.

  3. Contact route

    Call, WhatsApp and a short form, all connected to the enquiry log.

    Result: An enquiry from the site appears in the log with its source.

  4. Downloads

    A rate sheet and the capability document available as files a buyer can save or forward.

    Result: Two files a buyer can open from the site.

  5. Photograph set

    Pictures of the godown, loading and vans, taken at the firm's own premises.

    Result: A site that shows your own stock and vehicles.

  6. Google listing match

    The website and the Google Business Profile checked so both carry the same address, phone and service area.

    Result: One set of details everywhere a buyer looks.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

Searches your buyers type

The questions a company manager or bulk buyer brings to the site before calling the godown.

Which towns do you cover
A coverage page listing each town, the lines delivered and the vehicle that goes. It is the first page a company manager opens.
Which company codes do you hold
A plain list of the codes, with a note that logos and offers come from the companies. It tells a buyer whether you can supply their need.
How big is the godown
A page with the godown area, the stock types held and the vehicles. A brand reads this to judge whether a larger territory fits.
How do I place a bulk order
A short form asking the product, pack size, quantity and delivery point, so the first call can carry a rate.
Who do I call about a claim
A contact block for scheme claims and credit notes with the name of the clerk, so retailers stop ringing the owner.

Who it is for

This is written for these FMCG distributors.

  • Distributors for packaged food, biscuits and snacks brands
  • Home and personal care distributors for soaps, detergents and toiletries
  • Beverage and bottled water distributors with chilled-outlet coverage
  • Staples and edible oil distributors serving wholesalers and kiranas
  • Dairy and ice cream distributors with cold-chain vehicles
  • Multi-brand FMCG distributors holding four or five company codes
  • Super stockists who supply sub-distributors in several towns
  • Modern trade and institution suppliers to supermarkets, canteens and hotels

Not for

It is not the right fit if.

  • The company codes you hold are still unsettled, so the site would state a range you may not keep.
  • Nobody can update the site when a town or code changes, and a stale coverage page misleads the manager reading it.

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm structure and content

    We agree the page list, what each page must answer, and who supplies the text and photographs, before any design starts.

  2. 2

    Design the templates

    The home page, a service page, a location page and the enquiry page are designed first, on phone and desktop, and shown to you.

  3. 3

    Build and test

    The site is built and checked on real phones and the common browsers. Every form, call button and WhatsApp link is tested end to end.

  4. 4

    Load real content

    Actual copy, images and information replace placeholders. Pages are read through once by you, since you spot wrong details we cannot.

  5. 5

    Check before launch

    Tracking, page titles, the sitemap and the privacy page are checked on the staging site. If an old site exists, its addresses are mapped so old links still land somewhere.

  6. 6

    Launch and hand over access

    The site goes live and we record the domain, hosting, content login and analytics in your name. The first live enquiry is traced to confirm tracking works.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do retailers need to visit the site?
No. They order through the salesman and WhatsApp. The site serves company managers, wholesalers and bulk buyers, and gives the salesman a link to send.
Do we need an online ordering shop?
Not for a beat business. Prices and schemes belong to the companies and change, so orders stay on WhatsApp, where the confirmation is recorded.
Who updates the site?
We set it up so the owner or a named person can change phone numbers, towns and files without a developer, and we explain how.
Should the site show our scheme rates?
Keep scheme details off the open site and send them to retailers directly. Schemes change with the company's instructions, and a public page can show an old offer. The site should state codes, towns and contacts, which stay true for longer.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for FMCG distributors

Everything else we would do for you.

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Also for FMCG distributors

Or start from the overview: sales and marketing for FMCG distributors.

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