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FMCG distributors · WhatsApp marketing

Take retailers' orders and send schemes on the app they already use.

WhatsApp marketing for an FMCG distributor means one business number for orders, scheme notes, delivery confirmations and payment reminders to retailers who already message the salesman. GullySales sets up the number, the reply formats and the record, so each message lands in the register.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

FMCG distributors: show a real physical business scene illustrating Beat plans and outlet master. Group outlets into beats by day, record each outlet’s type, owner and phone, and see which shops were visited and which placed no order.

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for FMCG distributors

Sales and marketing for FMCG distributors, the overview.

Last updated 18 Oct 2026.

For FMCG distributors

Where it usually goes wrong, and what we would do.

  • “The kirana owner already sends the list”

    Photos of handwritten order lists and voice notes reach the salesman's personal phone today. When that phone is lost or the salesman moves on, the order history goes with it. A number owned by the firm keeps it.

  • “Broadcast without consent ends in blocking”

    A retailer who receives messages they did not ask for blocks the number. Ask each retailer before adding them to a list, and check WhatsApp's current rules for business messaging.

  • “Language decides whether the message is read”

    Retailers read in Kannada, Hindi, Tamil, Telugu, Marathi or English, depending on the town. A scheme card in the retailer's reading language with a clear product name is easier to act on than an English paragraph.

  • “An order needs a confirmation back”

    A retailer who sends a list and hears nothing calls the salesman. A reply confirming items, quantity, scheme and delivery slot closes the loop and gives the godown a clean order to pick.

What we do

What we deliver for FMCG distributors.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. WhatsApp Business setup

    The firm's profile, product catalogue, saved replies and away message set up on one business number.

    Result: A number that greets a retailer with the firm's name and product list.

  2. Order format and reply template

    A simple layout for the retailer's list and a reply that repeats items, quantity, scheme and delivery slot.

    Result: Every order gets a written confirmation.

  3. Opt-in list by beat

    Retailers added to lists only after they agree, with the permission noted in the register.

    Result: A list where each name has a recorded yes.

  4. Scheme card template

    A card for each company scheme in the retailer's language, filled from the circular.

    Result: A card ready to send once the owner approves.

  5. Payment reminder wording

    Polite messages for an invoice nearing its due date and for one past it.

    Result: Reminders written once and used by every salesman.

  6. Phone handover rule

    A rule that retailer chats and contacts live on the firm's number, so a salesman's exit does not cut the link.

    Result: Retailer contacts are held by the firm and not by one phone.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What to capture or send

Messages a retailer will answer, and the details to record when they do.

Order list with pack sizes
Ask the shop to send its list as a message or photograph. Record it against the outlet so the billing clerk enters it and the van loads the right cartons.
Scheme notice with last date
Send the scheme in two lines with the pack, the benefit and the closing date. Record who replied, so the salesman visits those who did not.
Delivery day confirmation
Message the shop the evening before the van comes. It cuts a locked shutter and gives you a reason to record when a shop is closed.
Invoice copy and balance
Send the bill photograph with the amount due. It gives the shop a document to pay against and you a timestamp for the promise date.
Damaged stock photograph
Ask for a picture of the carton and the batch code. It starts the credit note without a visit and goes into the claim file.

Who it is for

This is written for these FMCG distributors.

  • Distributors for packaged food, biscuits and snacks brands
  • Home and personal care distributors for soaps, detergents and toiletries
  • Beverage and bottled water distributors with chilled-outlet coverage
  • Staples and edible oil distributors serving wholesalers and kiranas
  • Dairy and ice cream distributors with cold-chain vehicles
  • Multi-brand FMCG distributors holding four or five company codes
  • Super stockists who supply sub-distributors in several towns
  • Modern trade and institution suppliers to supermarkets, canteens and hotels

Not for

It is not the right fit if.

  • Retailers in your lanes have not agreed to receive messages, and sending a scheme to all of them would harm your name.
  • You plan to use WhatsApp instead of visiting shops, which the beat still needs for new outlets.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
WhatsApp Business app or the API?
The Business app is enough for a small beat. The API suits larger volumes, needs an approved provider and uses message templates the platform approves. We advise by how many retailers you serve.
Can we send one message to every retailer?
Only to those who agreed to receive it, and in a form that suits the platform's current rules. We set up lists by beat and keep the permission in the register.
Does this replace the salesman?
No. The salesman still visits, checks the shelf and builds the relationship. The number takes the repeat order list off the personal phone and into the register.
Can one salesman's phone hold the retailers' chats?
Keep retailer chats on a firm number that the owner can read, not only on a salesman's phone. When the salesman moves on, the orders, photographs and promises stay with the firm. Tell shops that the number is the distributor's.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for FMCG distributors

Everything else we would do for you.

Or start from the overview: sales and marketing for FMCG distributors.

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