Skip to content
GullySales
Tell us what you need

Freight and transport companies · Social media

Logistics managers are on LinkedIn and your competitors are not.

Social media for a transporter is LinkedIn for the logistics managers who award lanes, and disciplined WhatsApp groups for the brokers and forwarders who pass loads. GullySales sets both up, builds the posting on real movements, and writes the rule about naming customers and cargo.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for freight and transport companies

Sales and marketing for freight and transport companies, the overview.

Last updated 5 Oct 2026.

For freight and transport companies

Where it usually goes wrong, and what we would do.

  • “An over-dimensional movement is the post people remember”

    A transformer on a hydraulic axle through a narrow ghat road is the one piece of transport content anyone stops for.

  • “Naming a shipper can cost you the account”

    Cargo, routes and volumes are commercial information, and a photograph with a consignee's name on the carton is a problem.

  • “Broker groups move loads faster than any feed”

    The return load you need tonight comes out of a group, and a transporter who only takes and never posts stops being served.

What we do

What we deliver for freight and transport companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Owner and company profiles built around lanes

    Profiles naming the routes, the fleet and the industries you move, so a manager searching a lane finds a person rather than a page.

    Result: You are findable before the first call.

  2. A posting routine taken from real movements

    A method for photographing loadings, difficult deliveries and specialised vehicles, with captions written for a dispatch audience.

    Result: Posting stops waiting for somebody's idea.

  3. A written rule on customers and cargo

    What may be shown of a consignment, a consignee name or a rate, set down for the drivers and staff who take the photographs.

    Result: Nobody loses an account over a photograph.

  4. Discipline for broker and forwarder groups

    Which groups to sit in, what to post, how often to offer capacity and how to answer a load request, written as a routine.

    Result: You get offered loads instead of ignored.

  5. Festive and peak capacity announcements

    Posts offering committed vehicles before the festive and harvest weeks, when shippers cannot find trucks at any rate.

    Result: Shippers short of capacity think of you first.

  6. Enquiries traced back to a post or a group

    A note of which loads and enquiries came from LinkedIn or a group, against the position before the routine started.

    Result: You can tell whether it is worth the time.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platforms for freight buyers

Where logistics managers, brokers and truck owners look, and what to post for each.

LinkedIn for logistics managers
Post a lane you run, the vehicle type and a loading photo. The action wanted is a message with the lane, the load and the date. Name routes and vehicle types, not a general promise of reliability.
WhatsApp broadcast for brokers and forwarders
Post vehicles available by lane and date, one lane to a message. The action wanted is a reply with the load. Join groups by invitation, and keep the list small and known.
Facebook groups for truck owners and drivers
Post vehicle attachment openings and driver vacancies with the route type and what is provided. The action wanted is a call to the transport office. Do not mix this with customer-facing posts.
YouTube loading and tracking films
Show how a heavy load is secured, a vehicle is tracked or an ODC move is planned. The action wanted is a WhatsApp message asking for a quote with the lane and weight.
What not to post for a transport company
Do not post a consignor's name, an LR number or a vehicle plate with the consignee's address. Do not post accident photos or loads of controlled goods. A customer's cargo is their business.

Who it is for

This is written for these freight and transport companies.

  • Full truck load fleet owners
  • Part truck load and groupage operators
  • Transport brokers and freight agents
  • Container and trailer transport companies
  • Temperature-controlled and reefer transport
  • Tanker operators for liquids and chemicals
  • Heavy haulage and project cargo movers
  • Staff bus and employee transport operators
  • Freight forwarders handling road, rail and port movements

Not for

It is not the right fit if.

  • No logistics manager at your target plants is reachable, and a page would speak to nobody who books.
  • Your customers have not agreed to appear in posts, and photographs of their loads would breach their trust.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is LinkedIn worth it for a transporter?
Yes, because logistics and procurement people are there and almost no transport companies are. A profile naming your lanes and fleet gets found when somebody searches a route. It will not replace a call, but it makes the call easier.
Can we post photographs of our customers' loads?
Ask first, and never show a consignee name, an invoice or a rate. Cargo and volumes are commercial information. Photograph the vehicle, the securing and the road instead, which is what people want to look at anyway.
Should drivers appear in our posts?
Yes, if they agree, and in a way that does not expose their location or load. A driver at a loading, in a clean uniform with the right papers, builds trust. Never post a driver on the move or with a phone in hand.
A broker posted our vehicle availability as their own. What do we do?
Message the broker, ask for it to be removed and state which vehicles are yours. Keep screenshots. Post availability yourself in your own list, with your name and number. Agree in writing which brokers may represent you, and for which lanes.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for freight and transport companies.

All articles

More for freight and transport companies

Everything else we would do for you.

Closest to this: content and social

Also for freight and transport companies

Or start from the overview: sales and marketing for freight and transport companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need