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Import-export trading companies · Search engine optimisation

Appear when an importer abroad searches for your product by name.

SEO for a trading company means writing pages that match how an overseas buyer or a home supplier types a product, a grade and a port into a search box. GullySales works on product pages, the words buyers use and the technical basics that let search engines read them.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of industrial suppliers and distributors at work in the United States

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

Also for import-export trading companies

Sales and marketing for import-export trading companies, the overview.

Last updated 18 Oct 2026.

For import-export trading companies

Where it usually goes wrong, and what we would do.

  • “Buyers search by product, grade and packing, not by company”

    An importer types basmati 1121 steam, or cotton bath towels, or stainless steel fasteners, followed by a country. A site that talks only about being a trusted trading partner matches none of that. A page for each product with the grade, packing and ports does.

  • “The same product has different names in different markets”

    What an Indian mill calls one thing, a buyer in the Gulf, Europe or Africa may spell another way, and a customs schedule uses a third. Pages should carry the names buyers actually search, written naturally, so the page is found by someone who does not know the Indian trade term.

  • “Home buyers search too, for imported goods”

    An Indian factory that wants a chemical, a spare or a dry fruit from abroad searches for a supplier who brings it in. A trader who imports has a second audience at home, and the pages for that audience differ from the pages written for foreign buyers.

  • “A page with no proof is read and left”

    Buyers want to see the products you have shipped, the countries and the certificates you hold. A page without these looks like every other listing. Facts that are true about your firm, written plainly, give a reader something to check before writing in.

What we do

What we deliver for import-export trading companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Keyword research by product and country

    A list of the phrases importers and home buyers use, grouped by product line and market.

    Result: Each page has a named search phrase it is written for.

  2. Product pages written for buyers

    One page per product with grade, packing, ports of shipment and what a buyer should send in an enquiry.

    Result: A buyer can read the page and know what to ask for.

  3. Country pages for key markets

    Pages describing what you ship to a market and how the enquiry works, without claims about rules that change.

    Result: A search from that country can land on a page about that country.

  4. Technical SEO check

    Page titles, descriptions, speed, mobile display and a sitemap reviewed so search engines can read the site.

    Result: You receive a short list of what was found and what was fixed.

  5. Proof section

    A place for certificates held, products shipped and countries served, using only facts you can document.

    Result: A buyer finds the checks in one place before writing in.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full search engine optimisation page

Searches your buyers type

Build pages for the product names an importer types.

basmati rice exporter India
A product page with variety, grain length, packing options and the ports you ship from, written the way an importer searches.
buy cotton towels bulk from India supplier
A product page for home textile buyers with GSM, sizes, packing and certifications held, in the buyer's own wording.
handicraft exporter wholesale brass items
A page naming the cluster, the product types and the sample process for gift and décor buyers abroad.
import engineering spares from India
A page for buyers of spares, listing the part families, tolerance standards you can source and how drawings are handled.
dry fruit importer wholesale supply
A home-market page for buyers in India that lists origins, grades and pack sizes you import.

Who it is for

This is written for these import-export trading companies.

  • Agri-product exporters trading rice, spices, pulses and similar goods
  • Textile, garment and home furnishing export traders
  • Handicraft and gift item exporters buying from artisan clusters
  • Engineering goods and hardware export traders
  • Import traders bringing in electronics, machinery spares and components
  • Chemical and dye importers who sell inside India
  • Dry fruit, edible oil and food item importers
  • Merchant exporters who source from several factories for one overseas buyer

Not for

It is not the right fit if.

  • You trade whatever a buyer asks for, so there is no product a page could be built around
  • You cannot show a certificate, a packing photograph or a shipment, and a page without proof is read and left
  • Your buyers are all known by name and arrive through introductions

How it works

How the search engine optimisation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Audit and baseline

    We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.

  2. 2

    Decide what to rank for

    We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.

  3. 3

    Fix the foundations

    Technical faults first, because the cheapest gains are there. Then the Business Profile and directory consistency.

  4. 4

    Build the pages

    A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.

  5. 5

    Publish and earn mentions

    Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.

  6. 6

    Measure, report, adjust

    At an interval agreed in writing we report what moved and what did not, and change the plan when the numbers say so.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Will the site rank first for our product?
We cannot promise a ranking. Search engines decide, and competitors write pages too. We write clear pages for the phrases buyers use, and we show you how the pages perform.
Should the site be in other languages?
Only where a market's buyers search in their own language and you can answer enquiries in it. Start with English pages and add a language when you have someone who can reply to the messages it brings.
Do we need separate pages for every product we trade?
Write a page for each product line that brings enquiries or margin. Pages for goods you trade once or twice can sit in a list until they earn their own. Quality of each page matters more than their number.
How should pages treat export rules and regulations?
State only what you can document, such as certificates you hold, and tell readers to check current rules for their country. Regulations and tariffs change, so avoid quoting them as fixed. Keep the product, packing and ports as the main content.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for import-export trading companies

Everything else we would do for you.

Closest to this: search and visibility

Also for import-export trading companies

Or start from the overview: sales and marketing for import-export trading companies.

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