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Import-export trading companies · Social media

Show buyers the goods, the packing and the shipments behind your name.

Social media marketing for a trading company is the steady posting of real goods, loadings and documents where buyers and suppliers can see them. GullySales plans the posts, writes them for a purchasing audience and links them to the enquiry route.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of industrial suppliers and distributors at work in the United States

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for import-export trading companies

Sales and marketing for import-export trading companies, the overview.

Last updated 18 Oct 2026.

For import-export trading companies

Where it usually goes wrong, and what we would do.

  • “LinkedIn is where the purchasing desk looks”

    A buyer who has received your quote checks the company page and the people behind it. An empty page, or one that posts only festival greetings, adds nothing. A page that shows products, packing and loading builds the confidence a buyer wants before a first order.

  • “A photo of a loading beats a stock image of a ship”

    Stock pictures of container vessels are on every trader's page. A photograph of your own goods being packed, with the mark on the carton, shows a buyer something that belongs to you. Check that nothing in the photo exposes a buyer's name or a supplier's price.

  • “Posts should not give away supplier relationships”

    A trader's value is in knowing which mill makes the right grade. Naming the factory in public lets a buyer go direct. Posts can show product, process and packing while the source stays private, a choice for the owner to make.

  • “Facebook and Instagram suit some trades, not all”

    Handicrafts, garments and home furnishings are visual, and buyers browse them. A trader in chemicals or fasteners gets little from picture feeds. Choose the platform where your buyer actually spends time, and leave the others.

What we do

What we deliver for import-export trading companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Platform choice by product line

    A short note on which platforms suit which of your products and buyers, and which to skip.

    Result: You know where the page will be active and why.

  2. Post plan for products and shipments

    A list of post ideas from your own goods, packing, loadings and sample dispatches.

    Result: The team has ideas drawn from real work, not generic prompts.

  3. Caption and image guide

    Rules on what to show, what to blur and what not to name, such as buyers and supplier prices.

    Result: Anyone posting follows one set of rules.

  4. Company page set-up

    The About text, product list and contact route on LinkedIn written for a purchasing reader.

    Result: A buyer who opens the page sees what you trade and how to enquire.

  5. Enquiry link on every post

    A consistent route from a post to a WhatsApp number or form that logs the enquiry with its source.

    Result: You can count enquiries that began on social media.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Show the goods, the packing and the loading behind your name.

Loading a container
A photo or short video from the dock with the product and packing visible, shared with the loading team's consent.
Sample dispatch
A post on how a sample is packed and sent, showing a buyer the care taken before they ask.
Product specification card
One image with grade, packing and ports for a single product, easy for a purchasing desk to save.
Trade fair presence
A post before and after a fair or buyer-seller meet, with the product range and a way to reach the team.
Origin and sourcing visit
A look at a supplier's factory or farm, posted only with the supplier's agreement and without naming their terms.

Who it is for

This is written for these import-export trading companies.

  • Agri-product exporters trading rice, spices, pulses and similar goods
  • Textile, garment and home furnishing export traders
  • Handicraft and gift item exporters buying from artisan clusters
  • Engineering goods and hardware export traders
  • Import traders bringing in electronics, machinery spares and components
  • Chemical and dye importers who sell inside India
  • Dry fruit, edible oil and food item importers
  • Merchant exporters who source from several factories for one overseas buyer

Not for

It is not the right fit if.

  • Your suppliers would object to being shown, and you have no photographs you may use
  • Nobody can reply to a purchasing manager's message within the working day of their country
  • Your buyers never use the platform, and the posts would reach people who cannot order

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is social media worth the time for a trading firm?
It is worth it where buyers check your name before ordering. A tidy page with real product photographs supports every other effort. It does not replace search, portals or direct outreach, so treat it as supporting proof.
Can we post our customers' names?
Only with the customer's written permission. Some buyers do not want a competitor to see who they buy from. When in doubt leave the name out and show the goods and the destination country instead.
Who should post, the owner or an assistant?
Either works if the voice is steady and the rules are clear. An owner can add a short comment on a product they know well. Agree who approves a post before it goes out.
Which time zones should we think about when posting?
Plan posts for the working hours of your main buyer country, not your own, and make sure someone can reply when they react. A purchasing manager who messages and hears nothing for a day moves on. Note the buyer's local time in the record.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for import-export trading companies

Everything else we would do for you.

Closest to this: content and social

Also for import-export trading companies

Or start from the overview: sales and marketing for import-export trading companies.

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