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Import-export trading companies · Digital marketing

Put your products where overseas buyers and home factories already look.

Digital marketing for a trading company is the choice of where buyers and suppliers can find you online and how an enquiry reaches you. GullySales picks the channels that fit your products, builds them and reads which ones produce quotes.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of industrial suppliers and distributors at work in the United States

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for import-export trading companies

Sales and marketing for import-export trading companies, the overview.

Last updated 18 Oct 2026.

For import-export trading companies

Where it usually goes wrong, and what we would do.

  • “Channels differ by product”

    A trader in garments may find buyers through visual platforms and portals, while one in industrial fasteners finds them through search and direct outreach. Spreading effort across every channel dilutes it. Pick the two or three where your type of buyer looks.

  • “Paid advertising needs a landing page that answers one product”

    An advertisement for a product that leads to a general home page wastes the click. A page with the grade, packing, ports and an enquiry form lets a buyer act. Ad rules and costs change, so check each platform's current terms before spending.

  • “Portals, search and outreach each feed a different stage”

    A portal gives enquiries from strangers, search gives visitors who are researching, and outreach reaches buyers who never searched. Measuring each separately shows which one brings quotes and which only brings messages.

  • “Digital work is judged by quotes and orders”

    Visits and followers feel good and pay nothing. A buyer record that notes the source of each enquiry lets you see which channel produced quotes, samples and shipments. Without it, the next budget decision is a guess.

What we do

What we deliver for import-export trading companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Channel plan by product

    A written plan naming the channels for each product line and the reason for each.

    Result: You can see why each channel is in or out.

  2. Landing page per product line

    Pages for the main products that explain the offer and carry an enquiry route.

    Result: Each campaign leads to a page about that product.

  3. Enquiry tracking

    A source field and a simple count of enquiries, quotes and samples from each channel.

    Result: You can compare channels by quotes, not by visits.

  4. Portal profile review

    A check of your portal listings for accuracy, product detail and response rules.

    Result: Your portal listing says what you actually trade.

  5. Review of results

    A reading of what each channel produced, and a recommendation to continue, change or stop.

    Result: Budget moves toward channels that produced quotes.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Searches your buyers type

Match each channel to the stage of the buyer's search.

supplier of [product] from India
Search and a product landing page that gives grade, packing, ports and a quote form, for a buyer comparing sources.
B2B portal profile
The portal listing kept consistent with the site and answered with the same product wording, since a buyer will check both.
direct outreach to importers
A short message naming the product and country, followed by a catalogue, for buyers not yet searching.
trade fair follow-up
A list of contacts from fairs, entered with the product discussed, so a message goes within a plan, not by memory.
home buyers looking for imports
A page for Indian factories and distributors searching for imported inputs, separate from the export pages.

Who it is for

This is written for these import-export trading companies.

  • Agri-product exporters trading rice, spices, pulses and similar goods
  • Textile, garment and home furnishing export traders
  • Handicraft and gift item exporters buying from artisan clusters
  • Engineering goods and hardware export traders
  • Import traders bringing in electronics, machinery spares and components
  • Chemical and dye importers who sell inside India
  • Dry fruit, edible oil and food item importers
  • Merchant exporters who source from several factories for one overseas buyer

Not for

It is not the right fit if.

  • Your product line keeps changing and a landing page per product would be abandoned
  • You rely on one portal and cannot answer an enquiry that comes from elsewhere
  • You have no one to take a call from an overseas buyer

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the one aim

    We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.

  2. 2

    Check what is ready

    We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.

  3. 3

    Write the idea and the message sheet

    We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.

  4. 4

    Brief every channel from the same sheet

    Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.

  5. 5

    Run on the shared calendar

    Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.

  6. 6

    Measure as one campaign

    Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which channel should a new exporter start with?
Start with a clear website and product pages, then a portal listing and direct outreach to a researched list. Add paid advertising when a product page converts and you want more visitors to it.
Do we need a large budget?
The right amount is what you can spend while still replying to every enquiry well. We do not set a figure here. Begin with the channels that cost the least and show quotes before adding more.
Can digital marketing replace trade fairs?
They do different jobs. A fair gives a face-to-face meeting and digital work gives a record and reach between fairs. Firms use both, and the contacts from a fair belong in the same buyer record.
How do we judge a channel that sends many unknown enquiries?
Count how many become samples or quotes, not how many arrive. An enquiry from a buyer you cannot check costs time and carries risk. Record the source on every record, and reduce effort on a channel that sends only price shoppers.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for import-export trading companies

Everything else we would do for you.

Closest to this: strategy and research

Also for import-export trading companies

Or start from the overview: sales and marketing for import-export trading companies.

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