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Steel traders · Website

Give the yard a website that lists its sections, mills and a clear way to ask.

A website for a steel trader is the yard's stock list, mill names, delivery towns and enquiry route in one place a buyer can check. It should answer what you hold and how to reach the yard. GullySales works on the page structure, the wording and the enquiry form.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Steel mills: show a real physical business scene illustrating Enquiries, quotations and orders. Log each enquiry by grade, section and tonnage, quote from your own price list, and commit orders only to dispatch slots the mill can meet.

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for steel traders

Sales and marketing for steel traders, the overview.

Last updated 18 Oct 2026.

For steel traders

Where it usually goes wrong, and what we would do.

  • “A buyer wants the stock list first”

    A workshop opens the site to see if you hold a section. A homepage of slogans and a photo of a skyline sends them back to search. Put sections, grades and mills where the buyer sees them first.

  • “The phone button matters more than the form”

    Steel buyers call. A site that buries the number loses them. Put the sales number and a WhatsApp link on every page, with the form as a second choice for RFQs that need details.

  • “Credibility lives in the details”

    Mill names, certificate availability, weighbridge, cutting service and the yard address show that the business is real. Add photos of the yard and stock taken on site, with no stock images.

  • “A site you cannot update becomes wrong”

    Stock and sections change. If only a vendor can edit the site, it goes stale. Agree who updates which page, and keep the structure simple enough for the yard to change a table.

What we do

What we deliver for steel traders.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A site map built on sections

    Pages for each main section, cutting and processing, delivery areas, about the yard and contact.

    Result: The site has a page for each thing a buyer asks about.

  2. Section pages with tables

    Sizes, grades and mills in a clean table, plus a button to ask for a rate.

    Result: A buyer can read stock and ask in one place.

  3. An enquiry form built for RFQs

    Fields for section, quantity, town and credit need, plus an attachment for a drawing or cutting list.

    Result: Enquiries arrive with the facts needed to quote.

  4. A trust page

    Mills, certificates, weighbridge, yard photos and address in one place.

    Result: A new buyer can verify the yard exists and what it holds.

  5. An update guide

    A one-page note on who changes stock and when.

    Result: Anyone at the yard knows how to change a page.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

Searches your buyers type

Each page of the site answers what a buyer searches before ringing the yard.

steel stock list with sizes
A section-wise stock page with size tables, mills and units, with a date for when the list was checked by the yard.
steel supplier phone number
A header with a call button and a message button, since a buyer on a site or in a workshop wants to talk.
RFQ for structural steel
An enquiry form that asks for sections, tonnage, delivery town and certificate need, meant for a purchase head.
steel yard address and weighbridge
A trust page with the address, gate photograph, weighbridge, licences held by the yard and the mills supplied.
steel cutting and processing services
A page showing what the yard cuts or shears and the sizes it handles, if it offers the service.

Who it is for

This is written for these steel traders.

  • Fabricators and engineering workshops
  • Builders and contractors buying TMT bars and structural sections
  • PEB and structural steel companies
  • Re-rollers and small manufacturers who buy coils and billets
  • Pipe and tube users in water, plumbing and agriculture projects
  • Vehicle body builders and trailer makers
  • Machine shops that buy plates and rounds
  • Retail steel shops in towns that restock from your stockyard

Not for

It is not the right fit if.

  • No one will update the stock page, so buyers would act on lists the yard no longer holds.
  • The yard has not decided what it will show about credit and rates, so the site would invite promises the owner would not honour.

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm structure and content

    We agree the page list, what each page must answer, and who supplies the text and photographs, before any design starts.

  2. 2

    Design the templates

    The home page, a service page, a location page and the enquiry page are designed first, on phone and desktop, and shown to you.

  3. 3

    Build and test

    The site is built and checked on real phones and the common browsers. Every form, call button and WhatsApp link is tested end to end.

  4. 4

    Load real content

    Actual copy, images and information replace placeholders. Pages are read through once by you, since you spot wrong details we cannot.

  5. 5

    Check before launch

    Tracking, page titles, the sitemap and the privacy page are checked on the staging site. If an old site exists, its addresses are mapped so old links still land somewhere.

  6. 6

    Launch and hand over access

    The site goes live and we record the domain, hosting, content login and analytics in your name. The first live enquiry is traced to confirm tracking works.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need a website if we already sell through a marketplace?
Yes. A marketplace shows you next to rivals. Your own site shows only your stock, and it is the place a buyer goes to verify you after seeing a listing.
Should the site show prices?
Rates move, so a printed price goes stale. Show sections, grades and mills, and offer a rate through a call or WhatsApp. That also lets you learn who is asking before you quote.
Should the site list the mills we supply?
List only mills whose steel you hold now and update the list as stock changes. Buyers search by mill and a false listing wastes their trip. If you buy from several mills by order, say so and ask the buyer to name the one they want.
Do we need an English and a local language site?
Add the local language page for the sections buyers ask about, if your retail shops and workshops read it more easily. Keep stock and contact details the same on both and have one person own both, so they do not drift apart.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for steel traders

Everything else we would do for you.

Closest to this: search and visibility

Also for steel traders

Or start from the overview: sales and marketing for steel traders.

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