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Steel traders · Social media

Use social posts to show stock, processing and deliveries that buyers can trust.

Social media for a steel trader means short posts that show real stock, cutting work and loaded lorries to the buyers who follow the yard. The audience is a trade audience, so a clear photo of a stack with the section and mill beats a slogan. GullySales works on what to post, in what format, and how a post leads to an enquiry.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Steel mills: show a real physical business scene illustrating Enquiries, quotations and orders. Log each enquiry by grade, section and tonnage, quote from your own price list, and commit orders only to dispatch slots the mill can meet.

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for steel traders

Sales and marketing for steel traders, the overview.

Last updated 18 Oct 2026.

For steel traders

Where it usually goes wrong, and what we would do.

  • “A stack of bars is a better post than a greeting card”

    Festival greetings fill a feed and sell nothing. A photo of fresh TMT stock with the mill, the size and the contact tells a contractor you hold what they need. Greetings can go out, but stock posts carry the work.

  • “Show the cutting and the weighment”

    Workshops worry about cut lengths and about lorry weights. A short clip of the cutting line or the weighbridge answers those worries before the buyer asks. Always check that no buyer's name or vehicle is visible without their agreement.

  • “The audience sits on a few platforms”

    Fabricators and shop owners use WhatsApp and video platforms far more than long professional feeds. Pick one or two platforms the buyers use, and post there on a rhythm you can keep.

  • “Every post needs a next step”

    A post that ends with nothing leaves the buyer to search for the number. End with the section, the town and one way to reach the yard, so a watching buyer can act.

What we do

What we deliver for steel traders.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A post plan built from your stock

    A set of post ideas drawn from what the yard holds, what moved and what the sales team is asked about.

    Result: The team has a list of posts to draw from, tied to real stock.

  2. A photo and clip brief

    Instructions for photographing stacks, cutting and loading so the section and mill are readable.

    Result: Photos show the section, size and mill clearly.

  3. A post layout

    One layout for stock posts, with section, grade, mill, town and contact in fixed positions.

    Result: Every stock post looks the same and carries the same facts.

  4. A comment and message routine

    Who answers comments and direct messages, and how a question becomes an enquiry in the register.

    Result: Every question has an owner and lands in the register.

  5. A permissions note

    A short rule for when a buyer or vehicle may appear in a post.

    Result: The team knows what needs a buyer's agreement before posting.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Plan posts around what is in the yard and what leaves it.

A new stack of sections arrived
A photograph of the unloaded stack with the section, size and mill named in the caption, and the phone number of the person taking calls.
Weighment before loading
A short clip of the load on the weighbridge with the reading visible, which answers the weight worry buyers carry.
Cutting a plate to a buyer's size
A video of the shearing with the finished pieces stacked, to show a fabricator the yard handles small cut jobs.
Delivery to a workshop
A picture of a truck at a buyer's gate, taken with the buyer's agreement and without the buyer's name, to show where you deliver.
Mill test certificate explained
A post showing what a certificate lists and how to match it to the heat number on the bundle.

Who it is for

This is written for these steel traders.

  • Fabricators and engineering workshops
  • Builders and contractors buying TMT bars and structural sections
  • PEB and structural steel companies
  • Re-rollers and small manufacturers who buy coils and billets
  • Pipe and tube users in water, plumbing and agriculture projects
  • Vehicle body builders and trailer makers
  • Machine shops that buy plates and rounds
  • Retail steel shops in towns that restock from your stockyard

Not for

It is not the right fit if.

  • Nobody at the yard will take pictures of stock, so a plan would depend on stock photographs that are not yours.
  • Buyers have not agreed to appear in pictures and you have no other delivery images, so posts would be thin.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Will social posts bring orders?
Posts can bring enquiries from buyers who follow the yard, but nobody can promise orders. GullySales works on making each post carry stock details and a clear way to reach you, then on logging what comes in.
Should the owner or the yard handle posting?
Whoever handles it needs access to stock and to the sales team. Photos come from the yard floor and answers from sales, so the owner sets the rule and a staff member carries it out.
Can we post today's rates?
Post a rate only if someone updates or deletes it the same day, with the date and the section shown. A rate left up after the market moves becomes a quote you are held to. Most yards post stock and send rates to buyers who ask.
Should staff share yard photographs on their personal pages?
Only with a set of rules. Stock and the signboard are fine, but a buyer's name, a consignment or a competitor's rate is not. A photograph from a personal page can carry a rate or customer detail by mistake, so write the rule down.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for steel traders

Everything else we would do for you.

Closest to this: content and social

Also for steel traders

Or start from the overview: sales and marketing for steel traders.

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