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Steel traders · Logistics

Be the steel trader who quotes straight and delivers the weight that was written down.

A fabricator in Peenya needs eight tonnes of MS angle by tomorrow and calls four steel traders. All four quote a rate. The order goes to the one who sends the rate by WhatsApp, names the mill, confirms the lorry will weigh at the destination, and already knows the workshop's payment history.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Steel mills: show a real physical business scene illustrating Enquiries, quotations and orders. Log each enquiry by grade, section and tonnage, quote from your own price list, and commit orders only to dispatch slots the mill can meet.

In one paragraph

A steel trader buys from mills and sells bars, plates, sections, pipes and coils to fabricators, builders and factories. Marketing makes you the name buyers think of for a grade, size and city. Sales takes a rate call or an RFQ through to a weighed, invoiced and collected order, which is where margins are lost. GullySales prepares the product pages and the buyer register.

Steel is a trade of daily rates and thin margins, so a rupee off per kilo wins the order unless something else tips it. What tips it is the document trail, the delivery weight matching the invoice, and the trader remembering that a fabricator wants cut-to-length sections before a festival. The record of who asked for what sits in one salesman's phone, and leaves when the salesman does.

Last updated 18 Oct 2026.

How buyers decide

How steel traders are chosen.

Fabricators, builders and factories ask for the rate, the mill or brand, the availability and the credit period. They check that the material comes with a mill test certificate where specified, and that the lorry weighs at delivery as the invoice says. A trader who gives a rate and then changes it after the call loses the account for the year.

Larger buyers such as PEB makers and engineering units issue an RFQ to several traders, then compare on landed cost and past delivery. They prefer a trader who can supply several sections in one consignment, so a broad stock list earns the invitation to quote.

The problem

What usually goes wrong for steel traders.

What owners tell us on the first call, in their words.

  • “We quote by phone and lose track of who asked”

    The rate goes out, the buyer promises to confirm, and nobody calls back when the rate has moved.

  • “Buyers shop the rate on four phones”

    Without a relationship beyond the rate, the order goes to whoever is lowest that morning.

  • “Weight disputes erode trust”

    A lorry weighs short at the buyer's end and the argument takes days and can end with the account moving to another trader.

  • “Credit stretches for the biggest buyers”

    Our largest fabricators pay late, and the owner has no clear picture of exposure by buyer.

  • “RFQs arrive from IndiaMART and we answer late”

    By the time the quote goes out, the buyer has already had three replies.

What we do

What we do for steel traders.

Everything included for steel traders.

  1. Steel product pages

    A page for TMT bars, MS angles, channels, plates, pipes and coils, with sizes, grades and the mills you stock, written for the fabricator who searches by section.

  2. A rate broadcast format

    A fixed-layout rate message for a list grouped by product, with grade, size, mill and the delivery town in the same place each time it is sent.

  3. An RFQ workflow

    A routine that picks up marketplace RFQs, assigns a salesperson and sends a quote with mill, rate and delivery details.

  4. A buyer and credit register

    One sheet of buyers with usual products, last order, credit limit and overdue.

  5. A delivery and weighment record

    A log of each dispatch with vehicle, weight at loading and weight at delivery, shared with the buyer.

How the result is measured

  • Rate calls and marketplace RFQs received, and orders won from them
  • Time taken for the first reply to an IndiaMART RFQ
  • Orders by buyer type and by product (TMT, angle, plate, pipe)
  • Loads where delivery weight differed from invoice weight
  • Overdue amounts by buyer and age of invoice
  • Buyers who ordered again within their own usual gap

Recorded as a baseline before work starts, so every later report has an honest comparison.

Every service, written for steel traders

Each has its own page: what it involves for steel traders, what you get, and what it is measured on.

Worth a page and a campaign of their own

A rate sheet in a fixed format, sent to a list segmented by product · A product page for each form of steel you hold, with sizes, grades and the mills you buy from · An RFQ response routine with a named person for each marketplace enquiry and a standard quote format · A buyer record showing last order, usual sections, credit and delivery town · A weighment and delivery record for each lorry · A credit exposure view with limits by buyer · Cut-to-length and processing services shown on a page of their own · A Google Business Profile for the yard with address and contact

Priority campaigns

Campaigns for what steel traders most want to sell.

Each one planned around when your buyers decide, and measured against the baseline.

  • Fabricator call list

    A call list for fabricators, each line showing the sections that workshop buys and the stock you hold now.

  • Monsoon and post-monsoon construction push

    Messages to builders and contractors as construction restarts, with stock of TMT bars and sections.

  • Cut-to-length service launch

    A page and message to workshops about cutting and processing at the yard.

  • New-yard introduction to retail shops

    A visit and a rate sheet to retail steel shops in the surrounding towns.

Beyond search

Where we reach buyers of steel traders, beyond Google.

Search matters, but it is rarely the only way this industry's buyers find a supplier.

  • Fabricators and workshops

    Industrial areas around you, such as Peenya or Bommasandra, are listed workshop by workshop and grouped by the steel each uses.

  • Builders and contractors

    Upcoming residential and industrial projects are tracked, with a rate sheet addressed to each builder's purchase team.

  • PEB and structural firms

    Structural steel companies receive a stock list of plates and sections and the mills you buy from.

  • Retail steel shops

    Shops in towns within delivery range are mapped, with their usual items and the person who orders.

Who it is for

This is written for these steel traders.

  • Fabricators and engineering workshops
  • Builders and contractors buying TMT bars and structural sections
  • PEB and structural steel companies
  • Re-rollers and small manufacturers who buy coils and billets
  • Pipe and tube users in water, plumbing and agriculture projects
  • Vehicle body builders and trailer makers
  • Machine shops that buy plates and rounds
  • Retail steel shops in towns that restock from your stockyard

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

How the work runs for steel traders

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Listen to the rate line

    Calls on one busy morning are noted: who quotes, which rate goes out, and where a buyer's enquiry stops being followed.

  2. 2

    Build the buyer register

    Buyers, products bought, last orders, delivery towns and credit limits come together on one sheet.

  3. 3

    Publish what you hold

    Product pages and a yard profile are written the way a fabricator types a search: section, grade, city.

  4. 4

    Sort the register into call lists by section

    Calls are planned by buyer type, and rate messages and marketplace RFQ replies are logged in the same record.

  5. 5

    Close the loop on weight and payment

    Each order carries its delivery weight and its collection status, so a dispute or a late payment is visible against the lorry.

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions steel traders ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can a steel trader get customers through online marketing?
Yes, in two ways: marketplace listings and search for sections in your city. Workshops and small builders search; large accounts come through relationships and RFQs. The work covers both.
Should we post our rates publicly?
Rates change within the day, so a public page goes stale quickly. A rate broadcast to buyers who have asked for it is a better fit, and it shows who is reading.
How do you deal with weight disputes?
We set up a record of loading weight and delivery weight for each lorry, so the facts are in front of both sides. How you settle a difference is your decision.
Can you help with large RFQs and tenders?
Yes, on the preparation and follow-up. We keep your standard documents and stock lists ready and track each response. Pricing and technical compliance stay with your team.
We trade many products. Do we need a page for each?
For the main ones, yes, because buyers search by the section they need. A product that sells a few times a year can share a general page.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and we tell you which applies to you after we have spoken. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
To start, last month's enquiries in any format and time with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM.

Part of Logistics. See the other industries in the sector.

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