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Supply chain technology companies · Search engine optimisation

Appear when a planner searches for software to replace the spreadsheet.

SEO for a supply chain software company is the work of making the product findable for the problems a logistics buyer types, not only for product names like TMS or WMS. GullySales plans pages around workflows, industries and integrations, and checks what the search results show for each.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

Also for supply chain technology companies

Sales and marketing for supply chain technology companies, the overview.

Last updated 18 Oct 2026.

For supply chain technology companies

Where it usually goes wrong, and what we would do.

  • “Buyers search the pain before the acronym”

    A logistics manager types a question about tracking trucks for a distributor, or stopping stock mismatch in a godown. The acronym comes later. Pages titled only with product terms miss the earlier, larger group.

  • “Integration pages are search pages”

    Searches such as an ERP name plus a transport tool show a buyer ready to compare. A page that explains the connection step by step draws that reader and answers IT's first question.

  • “Global vendors own the generic terms”

    Large international platforms hold the broad phrases. A local vendor does better on Indian specifics such as e-way bill, GST invoices, local-language driver apps and transporter payment practice.

  • “Thin feature pages repeat each other”

    Ten pages that restate the same list of features look alike to a search engine and to a buyer. Each page needs its own workflow, its own screens and its own question.

What we do

What we deliver for supply chain technology companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Search term map by workflow

    A list of the problems, industries and systems your buyers search, grouped into pages that each answer one need.

    Result: You see which pages are planned and which problem each one covers.

  2. Use-case and industry pages

    Pages for distributors, manufacturers, 3PLs and e-commerce sellers describing how the product fits their flow.

    Result: A buyer from a sector lands on a page written for that sector.

  3. Integration library

    One page per ERP, accounting or telematics system you connect with, with the steps and data exchanged.

    Result: IT teams find a page for the system they run.

  4. Technical clean-up

    Titles, page speed, indexing and duplicate pages are checked on the product site, and fixes are listed for your developers.

    Result: The site audit shows what was changed and what remains.

  5. Search Console reading

    Queries, pages and clicks are read together with the demo requests that followed.

    Result: You can tie a search term to a demo, not only to a visit.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full search engine optimisation page

Searches your buyers type

The searches that bring in planners start with a problem, not a product name.

how to track trucks without calling the driver
Answered by a fleet visibility page that shows the live map, the driver phone app and what happens when the signal drops on a highway stretch.
stock mismatch in godown software
Answered by an inventory page for distributors that shows bin-level counts, how a mismatch is flagged and which billing tool the stock syncs with.
e-way bill and transport management system
Answered by a page on Indian compliance that shows how the bill is generated from a trip and where the data comes from. Global platforms rarely cover this.
WMS that works with Tally
Answered by an integration page that lists the fields exchanged, who sets it up and what the customer's accountant must approve.
route planning software for FMCG distributors
Answered by an industry page with a sample day plan, drop counts per van and the constraints a distributor sets, such as time windows and credit holds.

Who it is for

This is written for these supply chain technology companies.

  • Transport management system vendors for fleet owners and shippers
  • Warehouse management system providers for 3PLs and distributors
  • Route planning and last-mile delivery software companies
  • Fleet telematics and vehicle tracking providers
  • Freight marketplace and load-matching platforms
  • Inventory planning and demand forecasting software makers
  • Procurement and supplier portal vendors
  • Control tower and visibility platform providers

Not for

It is not the right fit if.

  • Your product pages are still being rewritten, so search visitors would land on screens and claims you plan to change.
  • You expect search alone to fill the pipeline, while your sales cycle depends on introductions from implementation partners.
  • You have no one who can publish a page after a customer call, so the integration library would stop at the first few entries.

How it works

How the search engine optimisation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Audit and baseline

    We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.

  2. 2

    Decide what to rank for

    We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.

  3. 3

    Fix the foundations

    Technical faults first, because the cheapest gains are there. Then the Business Profile and directory consistency.

  4. 4

    Build the pages

    A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.

  5. 5

    Publish and earn mentions

    Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.

  6. 6

    Measure, report, adjust

    At an interval agreed in writing we report what moved and what did not, and change the plan when the numbers say so.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we compete with global platforms on search?
Not on the broadest phrases. Aim at the specific workflows, Indian compliance details and integrations where your product has real depth. Those searches are narrower and the reader is closer to a decision.
Do we need a blog for SEO?
A blog helps only if each post answers a buyer's question better than the pages already ranking. A handful of detailed posts on real operations beats a calendar of general articles about logistics trends.
Should each integration get its own page?
Yes, when the integration is one you support and a buyer would search for it. An ERP name plus your product is a comparison search from a ready buyer. One page per connection lets you list the fields exchanged and the setup steps, which a combined list cannot.
How does search work for a product sold to a few hundred depots?
It works through narrow phrases, not volume. A small audience types a small number of precise searches, such as a workflow plus a regional rule. Pages written for those phrases reach the few buyers who matter, and the Search Console report shows which phrases bring them.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for supply chain technology companies

Everything else we would do for you.

Closest to this: search and visibility

Also for supply chain technology companies

Or start from the overview: sales and marketing for supply chain technology companies.

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