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Supply chain technology companies · Social media

Show the planner what the screen looks like on a busy dispatch morning.

Social media marketing for a supply chain software company is mostly LinkedIn, with short video and posts that show the product doing a real operations job. GullySales plans posts that a logistics head would forward to a colleague, and tracks which of them bring demo requests.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for supply chain technology companies

Sales and marketing for supply chain technology companies, the overview.

Last updated 18 Oct 2026.

For supply chain technology companies

Where it usually goes wrong, and what we would do.

  • “The audience is narrow and senior”

    A logistics head or operations director scrolls LinkedIn between calls. A post that opens with a dispatch problem they recognise gets read. A post that opens with a funding announcement is scrolled past.

  • “Screens beat slogans”

    A short clip of a planner assigning loads, or a driver confirming delivery on a phone, makes the product concrete. Stock images of trucks and globes say nothing about what is different.

  • “The founder's voice carries trust”

    Buyers in this trade want to know who built the software and whether they have seen a depot. Posts from the founder or the implementation lead about real rollouts read as more credible than company page announcements.

  • “Customer posts need written approval”

    Tagging a client or showing their data without consent damages the relationship. Describe the type of customer and the situation, and ask for written approval before naming anyone.

What we do

What we deliver for supply chain technology companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. LinkedIn content plan

    A set of post themes built on workflows, implementation lessons and product updates, each tied to one buyer role.

    Result: You can see what each post is for and who it is written for.

  2. Short product clips

    Screen recordings of single tasks, such as creating a trip or receiving a pallet, with a plain caption.

    Result: A buyer sees one job done start to finish.

  3. Founder and team profile guidance

    Notes on how the founder and implementation leads can post about their work in their own voice.

    Result: Personal profiles support the company page with real expertise.

  4. Employee and partner amplification

    A simple way for the sales team and integrators to share posts with the right accounts.

    Result: Posts reach buyers through people they already trust.

  5. Post-to-demo tracking

    A source tag on links so that demo requests can be traced back to the posts that preceded them.

    Result: You can name the posts that sat near a booked demo.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Posts that suit a narrow, senior audience on LinkedIn.

A dispatch morning, screen by screen
A short screen recording of trips being assigned and a delayed truck being flagged. Shown with the planner's real steps, with customer names blurred and approved.
What the spreadsheet missed
A post built on a before-and-after of one workflow, such as a missed detention charge. Needs written sign-off from the customer before any figure from their depot appears.
Founder note on a lost deal
The founder writes what the buyer asked that the product could not yet answer. Builds trust with logistics heads and gives sales an honest opening for the next call.
Integration explained in one image
A simple diagram of how orders move from the ERP into the product and back as invoices. Aimed at the IT lead who reads the post before the operations head does.
A driver app walkthrough
A clip from the driver's phone showing trip start, proof of delivery and a photo upload. Answers the doubt that drivers will not use it.

Who it is for

This is written for these supply chain technology companies.

  • Transport management system vendors for fleet owners and shippers
  • Warehouse management system providers for 3PLs and distributors
  • Route planning and last-mile delivery software companies
  • Fleet telematics and vehicle tracking providers
  • Freight marketplace and load-matching platforms
  • Inventory planning and demand forecasting software makers
  • Procurement and supplier portal vendors
  • Control tower and visibility platform providers

Not for

It is not the right fit if.

  • Your customers have not agreed to be shown, and you have no written approval process for screens or results.
  • Nobody on the team can record a clean screen capture of the product, so posts would rely on stock images of trucks.
  • Your sales team does not know who in your network is a logistics buyer, so engagement would have nothing to be matched against.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is paid LinkedIn worth it for us?
It can suit a defined list of accounts and roles, where the platform lets you target by job and company type. Check the platform's current targeting options and cost, and judge it by demos from the right roles.
Should we post on other platforms too?
YouTube suits longer walkthroughs and WhatsApp suits follow-up with known contacts. Other channels matter less for a buyer in this trade, so start where the logistics head already reads.
Who should post, the company page or people?
Both, in different roles. The company page holds the product material, while the founder and sales team posts reach the buyers who accept connection requests. Logistics heads trust a named person's account more, and a page post is shared with them better when a person comments on it.
What if a customer will not let us show their depot?
Build the post on a sample depot with invented, clearly labelled data. The screens and steps are the point, not the name. Ask the customer for approval in writing before any real figure or logo appears, and agree what can be shown at the start of the pilot.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for supply chain technology companies

Everything else we would do for you.

Closest to this: content and social

Also for supply chain technology companies

Or start from the overview: sales and marketing for supply chain technology companies.

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