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Supply chain technology companies · Digital marketing

Put search, LinkedIn and outreach behind one plan aimed at demos.

Digital marketing for a supply chain software company combines search, LinkedIn, email and account-based outreach into one plan that ends in a booked demo with the right role. GullySales starts from your best customers, picks the channels that reach their kind of buyer and reads the pipeline with your sales lead.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for supply chain technology companies

Sales and marketing for supply chain technology companies, the overview.

Last updated 18 Oct 2026.

For supply chain technology companies

Where it usually goes wrong, and what we would do.

  • “Spreading across every channel dilutes the plan”

    A small team cannot run search, video, webinars, events and outbound at once. Pick the two channels where your buyers already look and do those well.

  • “Search and outbound serve different buyers”

    Search reaches people who already feel the pain. Outbound reaches larger accounts that have not started looking. Your deal size and sales capacity decide the mix.

  • “Clicks are not the target”

    A campaign that brings visits but no logistics heads is not working. Measure demos by role and company type, not traffic.

  • “The website must carry the sale”

    Paid and organic traffic land on a page. If the page cannot answer fit, integration and next steps, the best campaign wastes its spend.

What we do

What we deliver for supply chain technology companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Channel plan

    A written choice of channels with the reason for each, based on how your recent customers found you.

    Result: You know why each channel is in the plan.

  2. Google Ads and LinkedIn campaigns

    Campaigns aimed at workflows and roles, with ad copy checked against your product team's facts.

    Result: Ads speak to a problem the buyer recognises.

  3. Account-based outreach

    A named list of target accounts with messages written for the role at each.

    Result: Outreach reaches companies that resemble your best customers.

  4. Lead and demo tracking

    Source tags and a simple view of demos by role, channel and company type.

    Result: Demos are traceable to a campaign.

  5. Pipeline review with sales

    A shared read of demos, pilots and lost deals, leading to changes in pages or messages.

    Result: Marketing changes follow what sales actually sees.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Searches and channels

Where a supply chain software buyer is found and what they type.

route planning software for distributors
A Google Ads and search page pair aimed at a problem-aware buyer. The page shows a sample plan and ends on a short demo form, not a general contact page.
Operations heads at mid-sized distributors
A LinkedIn audience built from job title and company type, shown a screen clip of a dispatch morning. Cost is judged by qualified demos, not clicks.
3PL warehouse operators using spreadsheets
An outbound list of named operators with the warehouse manager as the contact, receiving a short note on client billing and bin locations.
transporter association members
A talk or sponsored session plus a follow-up page. The attendee list is added to the CRM with the event as source, and judged by pilots it produces.
warehouse software integration with Zoho
A search page for a buyer who already runs the ERP, with a link to the integration steps and the demo form.

Who it is for

This is written for these supply chain technology companies.

  • Transport management system vendors for fleet owners and shippers
  • Warehouse management system providers for 3PLs and distributors
  • Route planning and last-mile delivery software companies
  • Fleet telematics and vehicle tracking providers
  • Freight marketplace and load-matching platforms
  • Inventory planning and demand forecasting software makers
  • Procurement and supplier portal vendors
  • Control tower and visibility platform providers

Not for

It is not the right fit if.

  • Your demo form and landing page are not ready, so paid clicks would arrive at a generic homepage.
  • You cannot track which source produced a demo, and the plan would run on clicks alone.
  • Your sales team has no capacity to handle the extra demos, and each one would be rushed or missed.

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the one aim

    We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.

  2. 2

    Check what is ready

    We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.

  3. 3

    Write the idea and the message sheet

    We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.

  4. 4

    Brief every channel from the same sheet

    Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.

  5. 5

    Run on the shared calendar

    Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.

  6. 6

    Measure as one campaign

    Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
What budget do we need?
It depends on your deal size, sales capacity and chosen channels. We do not set a figure without knowing those. Start with a small test on the channel closest to your best customers and read the pipeline before adding more.
How do we judge whether it works?
Look at demos from the right roles, pilots started and deals progressed, not clicks. Review them with your sales lead, and treat a campaign that brings poor-fit demos as a signal to change the targeting.
Should search or LinkedIn come first for a software product?
Start with search for buyers who already name the problem, and add LinkedIn when you need to reach roles who have not searched. Search captures a decision already forming; LinkedIn builds familiarity with a narrow senior audience. Running both at once on a thin plan splits attention.
How do we avoid paying for clicks from students and competitors?
Exclude learner and job-seeker terms, aim ads at company types and roles, and ask the form for company and system. Some of those clicks still arrive, so review the names before booking a demo and treat each campaign by qualified demo count.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for supply chain technology companies

Everything else we would do for you.

Closest to this: strategy and research

Also for supply chain technology companies

Or start from the overview: sales and marketing for supply chain technology companies.

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