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Supply chain technology companies · Content marketing

Write the guide a logistics head hands to their finance team.

Content marketing for a supply chain software company is teaching material that helps a buyer decide: costing templates, implementation plans and honest comparisons with the spreadsheet. GullySales plans pieces from your sales calls and support tickets, and your product team checks every claim.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What content marketing means

Content marketing is writing articles, guides and pages that answer the questions buyers search before they are ready to enquire. This makes your business visible and trusted before the first call. GullySales plans this content from the first conversation onward, choosing topics that match real search demand rather than guesses.

Also for supply chain technology companies

Sales and marketing for supply chain technology companies, the overview.

Last updated 18 Oct 2026.

For supply chain technology companies

Where it usually goes wrong, and what we would do.

  • “The buyer needs material for other people”

    The logistics head is convinced, but IT and finance must agree. A one-page implementation plan or a cost comparison against missed deliveries gives the champion something to forward.

  • “Trend articles attract the wrong readers”

    General articles on the future of freight draw students and analysts. Content built on a depot problem, such as dock congestion or return handling, draws the person who owns that problem.

  • “Case studies need care”

    A buyer wants a reference from a similar business. Without written approval, describe the type of customer and the situation, and offer a reference call to serious buyers instead of inventing a result.

  • “Sales calls hold the best topics”

    The questions a prospect asks in the second meeting are the questions the next prospect searches for. Content written from call notes sounds like the buyer, not like a brochure.

What we do

What we deliver for supply chain technology companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Question bank from sales and support

    A list of the real questions from demos and tickets, ranked by how many times the sales team hears them.

    Result: Each planned piece starts from a question a buyer asked.

  2. Implementation guide

    A plain description of what happens from contract to first live trip, including what the customer's team must supply.

    Result: A buyer sees the work on their side before signing.

  3. Cost and risk worksheet

    A template that helps the buyer list their own missed deliveries, rework and idle time without any figure supplied by you.

    Result: The buyer fills in their numbers, not yours.

  4. Spreadsheet-versus-software comparison

    A fair article on when a spreadsheet still works and when it stops working.

    Result: Readers trust a vendor that admits where the product is not needed.

  5. Content calendar tied to sales

    A plan that matches each piece to a stage in the buying process and a role.

    Result: Sales knows which piece to send at which stage.

How the result is measured

  • Pages published
  • Organic traffic
  • Enquiries from content pages

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full content marketing page

Pieces to plan

Pieces a logistics head forwards to finance and IT.

Cost of a missed detention charge
A worksheet where the buyer enters trucks, waiting hours and the rate in their contract. Finance sees the leak in the buyer's own numbers; no vendor figure is quoted.
Moving from Excel trip sheets to a TMS
An implementation guide with the data to clean, the people to involve and the first fortnight of parallel running left to the customer. Written from real onboarding calls.
What IT will ask about our product
A security and integration explainer in plain language: hosting, user roles, data export and how the ERP link is set up. Written for the IT lead, not the operations head.
Spreadsheet or software for a 3PL client portal
A comparison that lists what each handles and where the spreadsheet is still enough. An honest piece earns more trust than one that always concludes in favour of the product.
A pilot customer's first month, told by their planner
A case story that needs the customer's written approval, their own words on what changed and no outcome the customer has not confirmed.

Who it is for

This is written for these supply chain technology companies.

  • Transport management system vendors for fleet owners and shippers
  • Warehouse management system providers for 3PLs and distributors
  • Route planning and last-mile delivery software companies
  • Fleet telematics and vehicle tracking providers
  • Freight marketplace and load-matching platforms
  • Inventory planning and demand forecasting software makers
  • Procurement and supplier portal vendors
  • Control tower and visibility platform providers

Not for

It is not the right fit if.

  • No customer has agreed to a named story and your team has no sales-call notes to draw topics from.
  • You want articles on logistics trends to build traffic, and you have no plan to turn the readers into demo requests.
  • Nobody in the company knows the product well enough to review a technical piece before it goes live.

How it works

How the content marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the plan

    Topics and formats come from the content strategy and the buyer-question list. The volume goes into the written scope, agreed with you, not into a number quoted on a call.

  2. 2

    Brief and draft

    Each piece starts from its one-page brief and a short conversation with your technical person, recorded if they allow it, so the draft uses their words.

  3. 3

    Check the facts

    Your person marks the draft for accuracy and we correct it. Regulated subjects also go to your own adviser, because restrictions on claims apply to articles as much as to advertisements.

  4. 4

    Publish and distribute

    The piece goes live on your site, then out through the channels where your buyers already are.

  5. 5

    Read the enquiries and adjust

    Results are reported against the baseline recorded before work began. Topics that brought readers but no enquiries are changed or dropped. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Who should review the content?
Your product lead should check every feature statement, and your implementation team should check every process step. We draft the writing and structure, but accuracy about your product is yours to confirm.
How long should a piece be?
As long as the question needs. An integration page can be short and exact. An implementation guide may run longer. Judge a piece by whether the buyer can act on it after reading.
Should we publish trend pieces about the logistics sector?
Only a few, and only tied to a decision the buyer faces. General trend articles bring readers who will never buy software, so they inflate traffic without feeding the pipeline. Pieces about a rule change, such as an e-invoicing step, give the reader something to act on.
How do we use what sales hears on calls?
Keep a shared list of every question asked on a demo or pilot call, with the role of the person who asked. Each question becomes a piece or a page section. Buyers repeat the same doubts, so the answers reach people before they call.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for supply chain technology companies

Everything else we would do for you.

Closest to this: content and social

Also for supply chain technology companies

Or start from the overview: sales and marketing for supply chain technology companies.

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