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Agricultural machinery manufacturers · Social media

Show the machine working in a field, in the words the village uses.

Social media for a farm machinery maker means short videos and photographs of the machine in real soil, posted where farmers and dealers already watch. GullySales plans what to film, in which language, and how a viewer reaches a dealer from the post.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of industrial equipment manufacturers at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Last updated 18 Oct 2026.

For agricultural machinery manufacturers

Where it usually goes wrong, and what we would do.

  • “A farmer trusts a field, not a studio”

    A video shot on a clean floor says little about wet clay or a stony plot. Footage of the machine in an actual field, with the operator speaking in the local language, answers the question the viewer is asking, which is whether it will work on their land.

  • “YouTube and Facebook reach the farmer, Instagram reaches the next generation”

    The owner of the land may watch a long video on YouTube, while the son or daughter who handles the loan and the phone scrolls Instagram. Each group needs a different cut of the same footage.

  • “A post with no dealer name sends the viewer nowhere”

    A farmer who likes a sprayer video has no way to find the nearest counter if the post names no town. Posts need a dealer tag, a district or a number that leads to a person who answers.

  • “The season decides what is worth posting”

    A post about a seed drill is useless after sowing, and a post about threshing arrives too late if it comes at harvest. Content follows the crop calendar, a few weeks ahead of the job.

What we do

What we deliver for agricultural machinery manufacturers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A shot list for each machine

    A list of what to film in the field: the hitch, the first pass, the finished row and the operator's comments, in one visit.

    Result: Your dealer or engineer knows what to capture on every demonstration.

  2. Local-language cuts

    Short videos with captions in Kannada, Marathi, Hindi or Tamil, made from the same footage.

    Result: The same machine reaches each district in its own language.

  3. A crop-calendar content plan

    A plan placing each post a few weeks ahead of the job it supports.

    Result: Posts appear before the farmer needs the machine.

  4. Dealer-ready posts

    Posters and clips a dealer can share to a status or group, with space for the shop's name and number.

    Result: Dealers post your material instead of making their own.

  5. A response routine

    A named person who answers comments and messages in the language of the question.

    Result: A farmer who comments gets a reply from someone who knows the machine.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these agricultural machinery manufacturers.

  • Tractor-mounted implement makers: rotavators, ploughs, cultivators and seed drills
  • Harvester and thresher makers
  • Sprayer makers, from knapsack to tractor-mounted
  • Power tiller and small machinery makers for small farms
  • Irrigation and drip system equipment makers
  • Post-harvest and primary processing machine makers
  • Dairy and poultry farm equipment makers
  • Custom hiring centre suppliers and government scheme vendors

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Which platform should a machinery maker use first?
YouTube for the demonstration, WhatsApp for sharing it, and Facebook where dealers and farmer groups already gather. Start where your dealers say their customers are.
Who films the machine?
An engineer or dealer with a phone can film a good field clip if the shot list is clear. GullySales writes the list and edits the footage so the maker does not need a studio.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.