Skip to content

Agricultural machinery manufacturers · WhatsApp marketing

Reach the farmer on the app already open in the tractor cab.

WhatsApp marketing for a farm machinery maker means using the app farmers and dealers already use to share machine videos, answer questions and keep in touch with owners. GullySales sets up the number, the messages and the consent practice.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of industrial equipment manufacturers at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Last updated 18 Oct 2026.

For agricultural machinery manufacturers

Where it usually goes wrong, and what we would do.

  • “The machine travels by forward”

    A farmer sends the neighbour a clip of the sprayer and a dealer's number. The video that gets forwarded is short, in the local language and ends with a name and a place to buy. A long English file stops at the first phone.

  • “A dealer group is a channel that already exists”

    Dealers talk to one another and to the maker in groups. A group where the maker posts the price list, the scheme note and the new model gives dealers one source, instead of a dozen versions.

  • “Owners will answer a question about their machine”

    A message asking whether the thresher ran well this season gets a reply from an owner more readily than an advertisement. The reply tells you about wear parts and the next purchase.

  • “Messaging a farmer needs the farmer's consent”

    Sending to a list of numbers collected at a fair without asking is a poor start. Ask at the sign-in, say what you will send, and check the platform's current rules for business messages.

What we do

What we deliver for agricultural machinery manufacturers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A business number and profile

    A WhatsApp Business number with a catalogue of your machines, a greeting and quick replies in the local language.

    Result: A farmer who writes gets a clear reply from the first message.

  2. Machine video set

    One short video for each machine, cut for forwarding, with the dealer's name added by the dealer.

    Result: Dealers have a clip to send, not a brochure.

  3. Dealer and owner broadcast lists

    Separate lists for dealers, owners and farmer groups, built with consent.

    Result: Each group gets the message that fits it.

  4. Reply guides for the sales desk

    Suggested answers to the questions farmers ask, in each language, approved by your engineers.

    Result: Different staff answer the same way.

  5. A consent routine

    A line on the demonstration sign-in and the dealer form that asks permission to send messages.

    Result: Every number on the list was given willingly.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these agricultural machinery manufacturers.

  • Tractor-mounted implement makers: rotavators, ploughs, cultivators and seed drills
  • Harvester and thresher makers
  • Sprayer makers, from knapsack to tractor-mounted
  • Power tiller and small machinery makers for small farms
  • Irrigation and drip system equipment makers
  • Post-harvest and primary processing machine makers
  • Dairy and poultry farm equipment makers
  • Custom hiring centre suppliers and government scheme vendors

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can we message every farmer who enquired?
Only those who agreed to hear from you. Ask at the sign-in or dealer form, state what you will send and give an easy way to stop.
Should the dealer or the maker own the WhatsApp conversation?
Both have a part. The dealer handles the local relationship, and the maker handles the owner list, service reminders and product news. GullySales sets the line between them so a farmer is not messaged twice.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.