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Aluminium profile manufacturers · Content marketing

Write the guides a fabricator keeps open while choosing a section for a job.

Content marketing for an extruder means publishing the guides, sheets and comparisons that a fabricator or specifier uses while deciding what to order. GullySales picks the topics from your enquiries and writes them with your technical staff.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A builder and supervisor inspect paving blocks in a materials yard

What content marketing means

Content marketing is writing articles, guides and pages that answer the questions buyers search before they are ready to enquire. This makes your business visible and trusted before the first call. GullySales plans this content from the first conversation onward, choosing topics that match real search demand rather than guesses.

Last updated 18 Oct 2026.

For aluminium profile manufacturers

Where it usually goes wrong, and what we would do.

  • “The questions your desk answers are the content”

    Every day someone asks which section suits a heavy sliding door or how a powder coat differs from anodising. Written once, with a drawing, those answers serve every later fabricator and save a phone call.

  • “A comparison builds trust with a sceptical buyer”

    A fabricator suspects that an extruder will say anything. A plain page that sets anodising against powder coating, with when each suits the job, reads as advice and makes the next claim easier to believe.

  • “Architects need content a fabricator does not”

    A specifier wants sightlines, thermal break explained and glazing thickness limits. This is a different reader, and a single general article will not serve both. Keep fabricator guides and specifier guides separate.

  • “Content without an owner goes stale”

    A guide that quotes an old alloy or a withdrawn finish does harm. Each piece needs a named reviewer in your plant and a date, so outdated pages are found and fixed.

What we do

What we deliver for aluminium profile manufacturers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Topic list from enquiries

    A ranked list of guide topics built from the questions your desk and dealers actually receive.

    Result: You hold a list of pieces worth writing, each traced to a real question.

  2. Fabricator guides

    Short illustrated guides on choosing a section, matching finishes between lots and cutting and joining, reviewed by your technical staff.

    Result: A fabricator can read and share a guide on a phone.

  3. Finish comparison page

    A plain page comparing anodised, powder coated and wood-grain finishes and when each is chosen.

    Result: A buyer unsure of the finish has a page to send to the client.

  4. Specifier explainers

    Short pieces on thermal break, sightlines and glazing options written for architects.

    Result: An architect has something to read before a specification meeting.

  5. Review log

    A sheet recording who reviewed each piece and when, with a note of what must change if a die or finish changes.

    Result: Any page can be traced to a named reviewer.

How the result is measured

  • Pages published
  • Organic traffic
  • Enquiries from content pages

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these aluminium profile manufacturers.

  • Extruders of architectural sections for windows, doors and partitions
  • Anodising and powder coating extruders selling finished lengths
  • Curtain wall and structural glazing section makers
  • Industrial profile makers for conveyors, machine frames and enclosures
  • Solar mounting structure and rail section suppliers
  • Furniture, kitchen and wardrobe profile makers
  • Extruders with a branded window system sold through licensed fabricators
  • Smaller extrusion units supplying a district or a state

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the content marketing work runs

  1. 1

    Confirm the plan

    Topics and formats for the coming month are confirmed against the content strategy.

  2. 2

    Produce and review

    Content is written or filmed, then reviewed by someone who knows your trade before it goes out.

  3. 3

    Publish and distribute

    Finished content is published to the site and pushed through the channels your buyers actually use.

  4. 4

    Track enquiries

    Enquiries are traced back to content where a direct line exists, and reported honestly where it does not.

  5. 5

    Report and adjust

    We report results and adjust the next topics based on what actually worked.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Who should write technical content?
Your technical or quality person supplies the facts and reviews the result. GullySales writes it in plain language and checks that the section names and finishes match your catalogue.
How do we know whether content is working?
Look in the enquiry register for fabricators who name a guide or arrive on a page you wrote. Reads alone say little. Orders that trace to a piece are the measure.
Do we need video as well as articles?
A short clip of a section being cut, joined or checked can say what text cannot. Add it where a drawing is not enough, and keep written steps beside it for a reader on a site phone.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.