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Animal feed manufacturers · Social media

Post what a farmer would show a neighbour, not what a brochure would print.

Social media for a feed mill means a few channels where farmers, dealers and pet owners already spend time, filled with material from sheds and field days. GullySales works on which channels fit each buyer and on a posting routine your team can keep without a full-time designer.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of food product manufacturers at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Last updated 18 Oct 2026.

For animal feed manufacturers

Where it usually goes wrong, and what we would do.

  • “Farmers share on WhatsApp and YouTube before anywhere else”

    A dairy or poultry farmer watches short videos from other farmers and forwards the ones that look real. A polished studio film travels less far than a phone clip of animals at feeding time, shot with the owner's permission.

  • “A dealer's own page outreaches the company page”

    A dealer who posts a delivery of your feed reaches farmers in that village. A company page with few followers reaches nobody. Giving dealers pictures and captions to post is a better use of effort than growing your own page first.

  • “A public complaint needs an owner”

    A farmer's angry video about a batch lands on a group the mill does not read. If nobody is assigned to watch for such posts and reply with a number to ring, the version the district hears is the farmer's alone.

  • “Pet food is a separate audience on separate channels”

    Pet owners follow trainers, vets and other owners on Instagram and compare packs on marketplaces. A post that suits a dairy village does not suit them, so the two ranges need separate pages and a different tone.

What we do

What we deliver for animal feed manufacturers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A channel choice per buyer

    Which of WhatsApp, YouTube, Facebook and Instagram suits dairy, poultry, aqua and pet buyers, and which to leave out.

    Result: A one-page plan naming a channel for each buyer.

  2. A shed-side capture guide

    Instructions for reps on photographing and filming at a farm, with the farmer's written consent.

    Result: Reps return with usable clips and a consent note for each.

  3. Dealer post packs

    Images and captions in the local language for dealers to post on their own pages.

    Result: A folder each dealer can post from.

  4. A watch-and-reply rule for complaints

    Who looks at posts and group messages, who replies and what the reply says.

    Result: A named person and a reply script.

  5. A pet food content plan

    Post topics on life stage, ingredient reading and pack sizes, with no health claims.

    Result: A list of post topics approved before anything goes out.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these animal feed manufacturers.

  • Cattle and dairy feed makers
  • Poultry feed makers for layers and broilers
  • Aqua feed makers for fish and shrimp
  • Goat, sheep and pig feed makers
  • Pet food manufacturers
  • Feed supplement and premix makers
  • Cooperative and integrator suppliers
  • Mills supplying through a district dealer network

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Should a feed mill run its own Instagram page?
Only if the pet food range or younger buyers matter to you. For farm feed, the dealer's WhatsApp and a YouTube channel in the local language reach the shed. GullySales starts with the channel where your buyers already are.
Can we show a farmer's herd in a post?
Ask for written permission and file it with the clip. Do not attach a yield figure to the clip unless your label and your adviser support the wording. Platform rules on advertising change, so check the platform's current rules.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.