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Coffee roasters and tea traders · Lead generation

Find the cafes, offices and gift buyers who will taste your lot and reorder.

Lead generation for a coffee roaster or tea trader means putting your beans and leaf in front of buyers who run through them every week, not shoppers who buy one pack. GullySales works on where those buyers look, how a first enquiry is recorded and how a sample turns into a standing order.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Coffee beans, a press and cups arranged for a product presentation

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for coffee roasters and tea traders

Sales and marketing for coffee roasters and tea traders, the overview.

Last updated 22 Oct 2026.

For coffee roasters and tea traders

Where it usually goes wrong, and what we would do.

  • “A cafe opening is a lead before the sign goes up”

    A new cafe, bakery or co-working space picks its coffee supplier while the interiors are still being built. The roaster who hears of the opening during fit-out gets the first sample brewed; the one who sees the shop after launch meets a supplier already in place.

  • “Gift buyers and bulk buyers ask different questions”

    A person ordering a tea hamper wants a photograph, a pack they can read and a delivery date. A hotel purchaser wants a rate per kilo, an invoice format and a sample. One enquiry form for both loses the second kind of buyer.

  • “Auction and private-sale contacts are leads too”

    A tea trader who buys at an auction already speaks to packers, blenders and retailers. Those contacts are warm, yet they sit in phone books and old invoices where no follow-up reaches them.

  • “A marketplace enquiry is a stranger until it is qualified”

    A message from an unknown buyer asking for your best rate may be a serious cafe or a person comparing prices. Asking for the business type, the quantity used and the delivery town sorts the two before a sample is posted.

What we do

What we deliver for coffee roasters and tea traders.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A list of buyer types and where each looks

    Cafes, hotels, offices, retailers, gift buyers and importers each named with the places they search, ask and compare.

    Result: You know which buyer type deserves your next sample box.

  2. A new-opening watch

    A routine for spotting cafes, restaurants and offices that are opening near your delivery area, with the first message written for each.

    Result: A fit-out stage opening reaches you before the supplier is chosen.

  3. A qualifying question set

    Four short questions on business type, use, delivery town and current supplier, asked on WhatsApp or the enquiry form.

    Result: A casual price-checker is separated from a buyer before samples go out.

  4. A lead record with a source column

    Every enquiry logged with the buyer, the product asked about and where the enquiry came from.

    Result: You can see which source produced standing orders and which produced only questions.

  5. Trade-contact reactivation

    A message routine for old packers, blenders and retailers who bought once and went quiet.

    Result: Past buyers hear from you with a reason to reply.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these coffee roasters and tea traders.

  • Specialty coffee roasters selling whole beans to cafes and homes
  • Filter coffee roasters and chicory blenders supplying restaurants, hotels and households
  • Estate and plantation roasters selling their own Chikmagalur, Coorg, Wayanad or Araku beans
  • CTC and orthodox tea blenders and packers selling to retailers
  • Tea traders buying at the Kolkata, Guwahati, Coonoor or Kochi auctions for resale
  • Loose leaf and gourmet tea sellers for gifting and subscriptions
  • Green tea, masala chai and instant premix makers for offices and vending
  • Bulk suppliers of coffee and tea to hotels, caterers and institutional kitchens
  • Exporters of Indian coffee and tea to overseas importers

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should I chase every marketplace enquiry?
Reply to all of them, but send samples only after the qualifying questions are answered. A sample costs coffee and courier, so it should go to a buyer whose use is clear.
Can lead generation work for a roaster who sells in one city?
Yes. A single city has a fixed set of cafes, offices and hotels, so the list is shorter and the follow-up closer. GullySales builds the list around that city and the way its buyers choose.
Will you promise a number of leads?
No. We record your present enquiries first and report new ones against that record, so you can judge the work on your own figures.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need