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Coffee roasters and tea traders · Social media

Show the roast, the leaf and the cup so buyers ask for a sample.

Social media marketing for a roaster or tea trader is the steady showing of beans, leaf, brewing and packing to the people who buy them. GullySales works on what to post, which platform suits which buyer and how a comment reaches your WhatsApp.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Coffee beans, a press and cups arranged for a product presentation

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for coffee roasters and tea traders

Sales and marketing for coffee roasters and tea traders, the overview.

Last updated 22 Oct 2026.

For coffee roasters and tea traders

Where it usually goes wrong, and what we would do.

  • “Instagram sells to homes, not to hotels”

    A reel of a pour-over or a masala chai simmering reaches homes and gift buyers. A hotel purchaser does not buy from a reel, so trade buyers need a different route through a direct message and a price list.

  • “A tasting note without a picture of the cup is dry”

    Buyers decide with their eyes first. A photograph of the roast, the steam or the leaf unrolling in water carries more than a paragraph of flavour words.

  • “The roaster's own face and hands build trust”

    Posts showing the roaster checking colour or the blender sniffing a lot show a real maker. Stock images of beans on a wooden table say nothing about who you are.

  • “Comments are questions, not applause”

    A comment asking for the price of a pack is a lead. If nobody replies, the buyer buys from whoever did reply.

What we do

What we deliver for coffee roasters and tea traders.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A content plan built from your lots

    Posts planned around new lots, roast days, gift seasons and brewing guides, using your own photographs.

    Result: The page shows what is actually on the shelf.

  2. A short-video routine for roasting and packing

    Simple phone videos of the roast, the cooling, the packing and the dispatch, with captions.

    Result: Buyers see how the pack comes to be.

  3. A reply process for comments and messages

    Named person, set answers for price, pack size and delivery, and a handover to WhatsApp.

    Result: Questions from posts reach an answer the same day.

  4. A trade-buyer thread

    Posts written for cafes and offices on supply, consistency and sample requests.

    Result: Hotel and cafe buyers see you as a supplier.

  5. Seasonal posts for gifting

    Gift pack posts planned ahead of the festive buying period, with order cut-off dates stated by you.

    Result: Gift buyers order while there is time to deliver.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these coffee roasters and tea traders.

  • Specialty coffee roasters selling whole beans to cafes and homes
  • Filter coffee roasters and chicory blenders supplying restaurants, hotels and households
  • Estate and plantation roasters selling their own Chikmagalur, Coorg, Wayanad or Araku beans
  • CTC and orthodox tea blenders and packers selling to retailers
  • Tea traders buying at the Kolkata, Guwahati, Coonoor or Kochi auctions for resale
  • Loose leaf and gourmet tea sellers for gifting and subscriptions
  • Green tea, masala chai and instant premix makers for offices and vending
  • Bulk suppliers of coffee and tea to hotels, caterers and institutional kitchens
  • Exporters of Indian coffee and tea to overseas importers

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform should a small roaster start with?
Instagram for homes and gift buyers, and a WhatsApp Business catalogue for cafes. Start with the one where your present buyers already are.
Do I need to post every day?
Regular posting matters more than frequent posting. We agree a rhythm you can keep, written into the plan.
Can I run ads on these posts?
You can, and we plan them with you, but advertising rules for food products change. Check the platform's current rules before promoting a pack.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for coffee roasters and tea traders

Everything else we would do for you.

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Also for coffee roasters and tea traders

Or start from the overview: sales and marketing for coffee roasters and tea traders.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need