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Concrete block manufacturers · WhatsApp marketing

Use WhatsApp to take rate requests, confirm trucks and keep every mason in touch.

WhatsApp marketing for a block yard means using the app your masons and contractors already live in for rate requests, delivery confirmations and site updates. GullySales sets up a business number, saved replies and a way to log each chat as an enquiry.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A builder and supervisor inspect paving blocks in a materials yard

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Last updated 18 Oct 2026.

For concrete block manufacturers

Where it usually goes wrong, and what we would do.

  • “The mason sends a photo, not a letter”

    A mason on a site sends a picture of a wall plan and asks how many blocks. A yard that can read the picture, reply with a count and a rate, and log the chat wins against one that asks them to call.

  • “A personal number is a single point of failure”

    When enquiries go to the owner's own phone, they stop when the owner is busy or away. A business number with a shared inbox, or a rule for who answers, keeps the yard reachable on busy days.

  • “Broadcasts to masons must be wanted”

    A list of masons who agreed to receive messages is an asset. A list built by adding people without asking is a complaint waiting to happen. Ask first, and give a simple way to stop.

  • “The chat is a record only if it is copied out”

    Delivery promises made on a chat are forgotten if they stay there. Each agreement on quantity, rate and day should move to the order sheet the same day.

What we do

What we deliver for concrete block manufacturers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A WhatsApp Business setup

    A business profile with the yard's name, address, hours, a catalogue of block sizes and a greeting that asks for site, quantity and size.

    Result: The business number shows the yard's profile and product list.

  2. Saved replies for common questions

    Ready answers for rate requests, delivery area, sample blocks and payment terms, each written in plain language.

    Result: The team answers common questions the same way each time.

  3. A chat-to-sheet routine

    A rule that every new chat is entered on the enquiry sheet with person, site, quantity and stage.

    Result: Each chat appears on the enquiry sheet.

  4. A permission-based update list

    A list of masons and contractors who agreed to receive delivery or stock updates, with a record of their consent.

    Result: Every name on the list has a recorded agreement.

  5. A delivery confirmation template

    A message naming the truck, the load and the arrival window sent before each dispatch.

    Result: Each delivery has a written confirmation in the chat.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these concrete block manufacturers.

  • Hollow concrete block yards serving local builders
  • Solid concrete block makers for compound walls and load-bearing work
  • Machine-based block plants with higher output
  • Yards that also make pavers, kerb stones and precast items
  • Manufacturers selling through building material dealers
  • Plants supplying apartment developers and large contractors
  • Small yards near growing peri-urban towns
  • Producers of lightweight or specialty blocks

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Should we send offers to everyone in our phone contacts?
No. Message only those who agreed to hear from the yard, and give them an easy way to opt out. Check the platform's current rules on business messaging before any broadcast.
Is the free business app enough?
For a small yard, the business app with saved replies and a catalogue is a good start. Move to an interface that several staff can share when more than one person handles chats.
How do we stop chats being lost when staff leave?
Use a business number owned by the yard rather than a staff phone, and log every chat on the enquiry sheet. The record then stays with the yard even if the person changes.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.