Skip to content

Material handling equipment manufacturers · WhatsApp marketing

Let the plant engineer send a photo of the bay and get a reply.

WhatsApp marketing for a material handling maker means using the chat the buyer already opens to receive photographs of a bay, send drawings and keep a quotation moving. GullySales sets up a business number, ready replies and a log, and keeps messages to people who have asked for them.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Material Handling product collection

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Last updated 18 Oct 2026.

For material handling equipment manufacturers

Where it usually goes wrong, and what we would do.

  • “An engineer sends a photo before a phone call”

    A plant engineer measures a bay, photographs it and sends it to the maker. A business number that is watched and answered turns that photo into a site visit or a first estimate.

  • “Drawings and brochures travel faster in a chat”

    A dimension sketch or a specification sheet is opened on the phone within minutes of being sent. The same file emailed may sit unread. Sending a short, clear document on WhatsApp keeps the buyer close to the decision.

  • “Personal numbers lose the thread”

    When enquiries go to an engineer's own phone, the history leaves with the engineer. A shared business number with labels for stage and equipment keeps the conversation with the company.

  • “Bulk messages to strangers harm the name”

    Sending offers to numbers collected from lists annoys the buyer and risks the number being blocked. Messages should go to people who have enquired or agreed to hear from you, and the platform's current rules should be checked.

What we do

What we deliver for material handling equipment manufacturers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Business number setup

    A WhatsApp Business profile with the company name, address, catalogue and working hours.

    Result: A buyer sees a proper business, not a personal number.

  2. Ready replies

    Saved answers for common first questions: load range, site visit, drawing request.

    Result: The first reply is clear and consistent.

  3. Labels and chat log

    Labels for equipment type and stage, with a rule to copy the chat into the CRM.

    Result: The history stays with the company.

  4. Quotation delivery routine

    A rule for sending quotations and drawings by chat, with a polite follow-up message.

    Result: Documents reach the buyer and the follow-up is on record.

  5. Opt-in practice

    A short note asking a buyer's agreement before adding them to updates.

    Result: Updates go only to people who agreed to receive them.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these material handling equipment manufacturers.

  • EOT crane, gantry and jib crane makers
  • Hoist and winch makers
  • Stacker, pallet truck and trolley manufacturers
  • Conveyor and roller track makers for factory lines
  • Racking, platform and storage equipment makers
  • Forklift attachment and special lifting tackle makers
  • Dock leveller, lift table and tail-lift makers
  • Makers who combine new supply with crane inspection and AMC

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can we send our catalogue to everyone we know?
Send it to people who have asked or agreed. A list of unknown numbers brings complaints and may lead to the number being restricted. Check the platform's current rules before any broadcast.
Who should answer the chat?
Name one or two people, with a rule for when an engineer takes over. A chat left unanswered for a day tells the buyer how the after-sales service will be.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.