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Modular kitchen manufacturers · WhatsApp marketing

Send catalogues, rate cards and sample photographs to dealers and builders where they already chat.

WhatsApp marketing for a kitchen factory means using the channel dealers and builders already use to ask for a rate, a catalogue or a delivery update. GullySales sets up a business number, saved replies and broadcast lists with consent, so the trade hears from the factory in an orderly way.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of modular kitchen companies at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Last updated 18 Oct 2026.

For modular kitchen manufacturers

Where it usually goes wrong, and what we would do.

  • “The dealer asks on WhatsApp first”

    A showroom owner sends a photo of a drawing and asks for a rate. If the message goes to a salesperson's personal number, the reply depends on that person's day.

  • “Catalogues travel as forwards”

    A PDF catalogue forwarded from dealer to dealer goes out of date. A shared link or a catalogue kept in the business profile means the buyer sees the current range.

  • “Delivery updates prevent calls”

    A dealer who knows the shutters have left the factory, and who has the transporter's details, does not phone to ask. A short message at each step saves the dispatch desk's time.

  • “Broadcasts need permission”

    A list of dealers and designers who agreed to receive updates is a working channel. A list bought or scraped is a way to get the number blocked. Check the platform's current rules.

What we do

What we deliver for modular kitchen manufacturers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A business number with profile and catalogue

    A set-up of the business profile, range catalogue and opening details, on a number that belongs to the factory.

    Result: A dealer's message goes to the factory, not one phone.

  2. Saved replies for common requests

    Replies for rate card, dealership, catalogue, sample and complaint, written in the factory's voice.

    Result: The first answer to any common request is consistent.

  3. A consented broadcast list

    A list of dealers, builders and designers who agreed to receive updates, with the way they agreed recorded.

    Result: You can show how each contact was added.

  4. Dispatch and delivery message templates

    Short messages for order confirmed, dispatched, delivered and fitting check.

    Result: A dealer is informed at each step without calling.

  5. Routing rules for incoming chats

    A rule for which person answers which kind of message, and how it is logged in the CRM.

    Result: Each chat has an owner.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these modular kitchen manufacturers.

  • Franchise-network modular kitchen brands with their own factory
  • Contract manufacturers who make kitchens for other brands' showrooms
  • Project-focused factories supplying builders and developers
  • Regional factories supplying local kitchen studios and carpenters
  • Factories offering PU, acrylic and laminate shutters at different price points
  • Kitchen accessories and wardrobe makers adding kitchens to their range
  • Small-town manufacturers selling directly through one showroom
  • Export-oriented kitchen cabinet makers

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Should we use the regular WhatsApp app or the Business API?
A small team can start with the business app. A larger team handling a high chat volume may need the API through an approved provider. Check the platform's current rules before choosing.
Can we add every dealer to a broadcast list?
Add those who have agreed to receive messages. Ask in the first conversation and record the answer. Others should be contacted by call.
What should we never send on WhatsApp?
Do not send final contracts or rate commitments without a written quote. Keep price negotiation on a call, then confirm the agreed terms in writing.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.