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GullySales

Aerospace and defence component manufacturers · Sales process

Lay out the steps from first drawing to first order so nothing waits on memory.

A sales process for an aerospace or defence component maker is the written sequence from enquiry to approved first order: qualify, review the drawing, quote, send a sample, pass the audit, take the order. GullySales writes it down with your team, assigns an owner for each step and sets up the record that tracks it.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Sales process design and implementation

Last updated 11 Oct 2026.

For aerospace and defence component manufacturers

Where it usually goes wrong, and what we would do.

  • “Every enquiry is handled differently”

    One buyer gets a quote the same day, another waits a fortnight because the drawing needed a question. Nobody has written down which is which.

  • “Quotation is a guess by one person”

    The price comes from the owner's judgement and a sheet of rates. When he is away, enquiries wait.

  • “Approval is treated as a separate matter from selling”

    The sample passes, then months go by with no contact. The buyer's attention moves on before the audit is scheduled.

What we do

What we deliver for aerospace and defence component manufacturers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A written sale stage list

    Stages from enquiry to first order named in your shop's own words, with the exit test for each stage.

    Result: Everyone describes a deal in the same terms.

  2. A drawing review checklist

    The questions your production and quality heads ask before a price is given: material, tolerance, finish, inspection, quantity.

    Result: A quote is not sent with a hidden problem inside.

  3. A quotation routine

    A costing sheet, a second pair of eyes for new part families, and a standard note of assumptions and validity.

    Result: Prices are consistent and can be explained to the buyer.

  4. A sample and approval plan

    For each buyer, who sends the sample, who follows up, and what is recorded after the audit.

    Result: The approval step is tracked as part of the sale.

  5. A short handover to production

    What sales passes to the planning team once an order arrives: drawing revision, delivery date, special instructions.

    Result: The shop floor does not rediscover the order.

How the result is measured

  • Deals following the process
  • Time spent at each step
  • Drop-off rate by step

Recorded as a baseline before work starts, so every later report has an honest comparison.

Steps of a sale

The steps of a sale for an aerospace or defence component maker, in the shop's own words.

Enquiry received
Record the buyer, the part, the quantity and the drawing status. Acknowledge the enquiry and name the person who will answer.
Drawing review
Production and quality read the drawing together. Note anything that needs a question to the buyer before pricing.
Quotation
State the price basis, the drawing revision, the quantity and the validity period. Keep a copy of the costing in the record.
Sample or first article
Record the date sent, the inspection report issued and who the buyer's contact is. Note what the buyer said when it arrived.
Audit and approval
Log the audit date, the points raised and the closure date for each. An approval that is not chased can wait months.
Order and handover
Write the order number, the revision and the delivery date, and pass them to planning. Note the reason for the win in your own words.

Who it is for

This is written for these aerospace and defence component manufacturers.

  • Machining shops for airframe and engine parts
  • Sheet metal and fabrication units
  • Casting and forging suppliers
  • Special process houses for heat treatment, plating and coating
  • Cable harness and electronics assembly units
  • Fastener and precision turned parts makers
  • Tooling, jigs and fixture makers
  • Defence sub-assembly vendors supplying public sector units

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the sales process work runs

  1. 1

    Study current deal flow

    We trace how deals actually move today, comparing across reps and outcomes.

  2. 2

    Define the stages

    Clear stages and criteria are designed to match how deals genuinely progress and close.

  3. 3

    Configure the CRM

    The process is built into your CRM so it is enforced structurally, not just documented.

  4. 4

    Train the team

    Reps are trained on the new process and why each stage exists.

  5. 5

    Review adoption

    We check after rollout whether the process is being followed and adjust where it is not.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Who should do which step?
Sales takes the enquiry and the follow-up; production and quality review the drawing; the owner approves new part families. Write the names against each step so nothing falls between people.
When should we quote?
When the drawing is complete and the review is done. A quick price on an unclear drawing creates trouble later. Reply to the enquiry on the day and say when the quote will follow.
What if the buyer only wants the lowest price?
Ask what the part is for and what the approval route is. A buyer who wants only a price for comparison belongs on a separate list, not on the owner's calendar.
Should we add a step for an NDA?
If your buyer expects one, yes, and place it before the drawing is shared. Have your own adviser review the wording, and record the date it was signed.
Can aerospace and defence components be marketed at all?
Yes. Most of the work is making your capability and approvals visible to sourcing and quality teams, and keeping track of buyers through approval. Rules on what you may publish depend on your customers and your programme, so check with your own compliance lead.
Do you need to know aerospace to do this?
We learn your processes, approvals and buyers from your brief and our first conversation and write from that. Your quality head reviews the technical words before anything goes live.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.