Medical device manufacturers · Review generation

Your review is a biomedical engineer willing to take the call.

Review generation for a device manufacturer is not a star rating. What a committee reads is a reference site: a hospital already running your machine that will speak honestly about it. GullySales builds that list, and keeps every public claim inside what your regulatory adviser signs off.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of medical device manufacturers at work in India

What review generation means

Review generation is the routine of asking satisfied customers to leave a Google or platform review at the moment they are happiest, rather than hoping they remember later. GullySales builds the request into your existing follow-up steps and tracks how many turn into a review.

Also for medical device manufacturers

Sales and marketing for medical device manufacturers, the overview.

Last updated 17 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For medical device manufacturers

Where it usually goes wrong, and what we would do.

“A procurement committee is not reading your Google rating”
It is ringing a hospital that already has your machine. The asset worth building is a short list of institutions who have agreed to be rung, with the right person named at each, not a star count on a profile.
“Promoting a device carries its own restrictions”
What may be claimed about a medical device in public material, and how a clinician's words may be used, is regulated. The position differs and it changes. Get any testimonial cleared by your own regulatory adviser before it reaches a brochure or a page.
“Ask the biomedical engineer, not the surgeon”
The engineer installed it, has called your service line and knows what your company is like when something fails. One sentence from the engineer about uptime moves a committee further than a clinician's compliment about image quality.

What we do

What we deliver for medical device manufacturers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A reference site list with consent recorded
Hospitals willing to take a call, the named contact at each, what they will speak about and the date they agreed to it.
Result: Your sales team offers a reference without ringing round first.
The ask built into commissioning and service
A request made by the engineer who installed the machine or resolved the fault, at the point the customer is satisfied with what happened.
Result: You ask the people who have a good reason to say yes.
A claims check before anything is published
Every quote, case write-up and endorsement passed to your regulatory adviser, with what was approved and what was not kept on record.
Result: Every published claim has a written approval sitting behind it.
Public profiles kept accurate for the audiences that use them
Company listings maintained for distributors checking you out and candidates looking you up, with complaints answered properly.
Result: The people who do read reviews find a company worth dealing with.
Reference sites refreshed as machines age
A review of who is still on the list, since a hospital with a five-year-old unit and a lapsed contract is no longer a reference.
Result: You never send a committee to a customer who has gone cold.

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How the result is measured

Reviews received
Average rating
Response rate to requests

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full online review generation and management page

Asking for references and reviews

A device sale is referenced by hospitals and distributors, and each is asked in writing.

Commissioning sign-off: When the biomedical engineer signs the installation report, ask whether the hospital will take reference calls about the machine, and note the person and the department.
A written yes: Record the hospital's consent in a signed line from its administration, not a verbal yes from one engineer. Many hospitals have their own rule about naming a vendor.
After a breakdown is fixed: Ask the engineer how your service team handled it. A buyer who rings that hospital is listening for what happened when the machine stopped.
A distributor's note: Ask each distributor for a short note on how you supply, stock and answer their warranty claims. It answers a different question from the hospital's.
A clinician's praise: Do not print a doctor's words in a brochure or on a page until your regulatory adviser has cleared them. Rules on claims for devices differ and change.
Directory profiles: Keep your address, registration details and contact current on Google, IndiaMART and trade directories, since procurement staff check them before ringing anyone.

Who it is for

This is written for these medical device manufacturers.

Diagnostic equipment manufacturers
Surgical instrument manufacturers
Hospital furniture and equipment makers
Disposable and consumable device manufacturers
Implant and orthopaedic device makers
Home healthcare device manufacturers
In-vitro diagnostic kit manufacturers
Export-focused medical device units

Not for

It is not the right fit if.

No hospital has agreed to be a reference, and a plan to collect reviews would begin with no one to ask.
You want clinician or patient testimonials on the site, which carries rules your regulatory adviser has not cleared.
Service problems are open at the hospitals you would ask, and a request now would surface the complaint.

How it works

How the review generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Find the moment to ask
We walk through one customer's visit with you and pick the point where the job is done and the customer is still in front of you or holding the phone.
2
Read your current reviews
We read every review you have, count how many were answered, and note what customers praise in their own words. We also check that your name, address and phone on Google match your signboard.
3
Set up the ask
Link, QR code, message wording and a short briefing for the team. We write down what staff must never do: offer a discount, choose who to ask, or post a review themselves.
4
Answer every review
Each incoming review is answered by the routine set down in writing. A complaint is answered by the person who can fix it, with your approval where you want it.
5
Count and adjust
We count how many customers were asked and how many reviewed. If few reply, we move the moment or the person asking before touching the wording.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 7, after the sale. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Do online reviews matter for a manufacturer at all?

Yes, but not to the committee buying the device. Distributors check you before signing a territory and engineers check you before joining. An unanswered complaint on a public profile costs you a distributor conversation you never knew was happening.

Can we quote a doctor by name in our brochure?

Ask your regulatory adviser first, every time. Using a clinician's words to promote a device is treated differently from a general customer testimonial, the rules are not uniform and they move. Get the approval in writing and keep it with the artwork.

A hospital will speak to buyers but does not want to be named in print. What do we do?

Keep it as a spoken reference only. Give the buyer the contact when they ask, with the hospital's agreement noted, and describe the institution in general terms on paper. Have your regulatory adviser look at any wording before it is printed.

Does a distributor's review count the same as a hospital's?

They answer different questions. A hospital speaks about the machine in use, while a distributor speaks about supply, stock and warranty handling. Collect both, label which is which, and show each buyer the one that matches their own position.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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