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Plastic recycling companies · CRM

Keep every buyer, supplier and lot in one record the whole plant can read.

A CRM for a plastic recycler is a shared record of moulders, aggregators and brand contacts, tied to the lots they bought or supplied. GullySales sets up a simple version of it, using a tool you can afford and a team will actually open.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of water treatment solutions providers at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for plastic recycling companies

Sales and marketing for plastic recycling companies, the overview.

Last updated 18 Oct 2026.

For plastic recycling companies

Where it usually goes wrong, and what we would do.

  • “Two address books that never meet”

    Buyers sit in the sales phone and suppliers in the purchase phone. When one firm both sells scrap and buys granules, nobody sees the whole relationship.

  • “A complaint needs a lot number”

    When a moulder says last month's material was off, the plant needs to trace which lot, which source and which batch. A record that links buyer, lot and supplier turns a quarrel into an investigation.

  • “Payment history belongs beside the order”

    A sales call to a buyer who has not paid is awkward. When the record shows the outstanding invoice beside the enquiry, the caller knows what to say.

  • “Staff changes take the contacts away”

    When the person who handled the key buyers leaves, the relationship leaves with the phone. A shared record keeps the history in the plant.

What we do

What we deliver for plastic recycling companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A single contact and company record

    Buyers, suppliers and brand contacts held in one place, each labelled by role and material.

    Result: Every firm you deal with has one record.

  2. Lot-linked order history

    Each sale and each purchase linked to the lot and the sheet, so the trail from source to buyer is visible.

    Result: A complaint can be traced from the buyer to the source lot.

  3. Stages for the buyer and supplier journeys

    Simple stages for enquiry, sample, trial, first order and repeat order, and a separate set for supplier onboarding.

    Result: You can see where each prospect stands.

  4. Reminders for sample follow-up

    A prompt to ask the production manager how the sample ran and to record the answer.

    Result: Every sample has a follow-up note against it.

  5. A team training session

    A practical session for the sales, purchase and dispatch staff on what to enter and when.

    Result: Staff know which fields are theirs to keep current.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Fields worth keeping

Keep the fields that tie a buyer or supplier to a lot and a payment.

Role: buyer, supplier or both
Set by the sales or purchase person on first entry. It shows when one firm sells scrap and buys granules, so neither desk calls with an offer that ignores the other.
Polymer and grade handled
Filled in from the order or bale slip. It lets the plant list every PP buyer when a surplus lot is ready, instead of ringing the whole book.
Last lot number and sheet sent
The dispatch clerk records this at despatch. A complaint then starts with the right sheet and the right source, not a search through paper.
Sample date and machine result
The sales person enters it after the trial call. It shows which moulders tried the material and what the production manager said.
Payment due and paid date
The accounts person updates this. The caller then sees an unpaid invoice before making an offer to the same buyer.
Weighing and moisture dispute notes
For suppliers, filled by the purchase desk after any disagreement. It keeps the facts for the next load and shows which aggregators need a closer eye.

Who it is for

This is written for these plastic recycling companies.

  • PET bottle flake and fibre-grade recyclers
  • HDPE and PP granule makers for moulded goods and crates
  • LDPE film and agricultural plastic recyclers
  • Washing and pelletising units that process mixed post-consumer plastic
  • Recyclers who convert waste into finished goods like pipes, pallets and furniture
  • Industrial scrap recyclers buying regrind from moulders
  • Collection and aggregator businesses that sell sorted bales
  • Recyclers working with producers and brand owners on take-back

Not for

It is not the right fit if.

  • No one has the habit of updating records after a call, so the system would fill with out-of-date entries.
  • You deal with fewer than a handful of regular buyers, so a notebook and a phone call already cover what the record would hold.
  • The owner keeps all relationships personally and will not share them, so the shared record would stay empty.

How it works

How the CRM work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Map the sales process

    We sit with the people who sell and write down how a deal moves from enquiry to payment, including where it stalls.

  2. 2

    Agree stages, fields and owners

    Each stage gets a name your team already uses and a proof that the deal has left it. We agree which fields are required at which stage, and who may change what.

  3. 3

    Build on a copy

    Pipeline, fields and views are built on a trial copy where the CRM offers one, or in a separate pipeline where the plan allows. Live work stays untouched.

  4. 4

    Connect channels, then switch on automations

    Channels are connected first. Each automation is then switched on separately, so a misfiring rule is easy to find.

  5. 5

    Test with real deals

    The people who will use the CRM run open deals through it. Gaps are fixed before the whole team switches over.

  6. 6

    Switch over and trim

    Once real use shows which fields stay empty and which stages nobody uses, those are cut and the handover record is updated.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need an expensive system?
No. A modest CRM, or even a well-structured sheet to begin with, works if the whole team uses it. The tool matters less than the habit of entering every call and lot.
Who should own the data?
Assign one person at the plant to keep it clean. Everyone else enters; one owner checks. Without an owner, duplicates and gaps build up and the team stops trusting the record.
Can the CRM link to our weighbridge and stock software?
Start with a manual entry of the lot number, then link later if the other software allows it. Many small plants run weighbridge and stock separately, and a field they can type into is more reliable than a connection that breaks.
What do we do about old contacts held on personal phones?
Gather them into one sheet with the owner's agreement, then load it with role and material marked. Some contacts will be personal friends of staff, so agree with the team which ones belong to the plant before the import.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for plastic recycling companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for plastic recycling companies

Or start from the overview: sales and marketing for plastic recycling companies.

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