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Plastic recycling companies · Social media

Show the washing line, the lot and the people behind the granule.

Social media for a plastic recycler is the plant made visible: sorting floors, washing lines, test benches and finished lots, shown to buyers, suppliers and the staff you want to hire. GullySales plans posts that explain the work without exposing anything a customer would want kept private.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of water treatment solutions providers at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for plastic recycling companies

Sales and marketing for plastic recycling companies, the overview.

Last updated 18 Oct 2026.

For plastic recycling companies

Where it usually goes wrong, and what we would do.

  • “The process is the proof”

    A moulder doubts recycled material because the process is hidden. A short clip of bales being sorted, flakes rinsing and granules being cut tells the story better than a paragraph of claims.

  • “LinkedIn reaches buyers, WhatsApp groups reach suppliers”

    Purchase heads and brand sourcing teams look at LinkedIn. Aggregators and scrap dealers trade through phone groups and community pages. One post copied everywhere reaches neither properly.

  • “A tidy yard photographs well, a messy one travels”

    Anything posted can be forwarded to a buyer. Photograph the plant on its better days and keep the frame to the line, the lot and the label rather than a pile of waste.

  • “Recruitment is part of the audience”

    Operators, lab helpers and drivers look at a plant's page before applying. Posts about safety, training and the work itself help the next hire decide.

What we do

What we deliver for plastic recycling companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A photo and clip routine

    A simple way for the plant team to capture sorting, washing and testing without disrupting production.

    Result: The team has a small library of usable photos and clips.

  2. A post plan by audience

    Separate themes for buyers, suppliers and job seekers, so a post speaks to one of them at a time.

    Result: Every post is labelled for the person it addresses.

  3. Lot and product posts

    Posts showing a new lot, its colour and the sheet that comes with it, written for a moulder's eye.

    Result: A buyer can see what is in stock without calling.

  4. A page for brands and packagers

    Posts explaining how the plant handles and records material, in plain terms, for sourcing teams.

    Result: A sourcing team finds your handling story in one place.

  5. A reply and comment routine

    Guidance on who answers questions that arrive in comments and messages, and what is never answered in public.

    Result: Price talk moves to a direct conversation, and the comments stay civil.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Plan posts that show the lot being made, graded and checked.

Bales arriving and being sorted
A short clip of the sorting line by polymer and colour, shot from the walkway, with no supplier name visible and the bale tags covered.
Flake coming out of the wash line
A photo or clip of clean flake on the conveyor beside a plain label. It needs the plant's own moisture reading kept in the caption, not a borrowed figure.
A sealed lot with its sheet
A bagged lot beside its printed lot sheet, photographed in the dispatch bay. This is the post a purchase head forwards to the production manager.
The test bench and the person using it
The lab helper checking melt or colour on a granule sample. Ask for permission from the person, and show the instrument, not the customer's name on a tray.
A moulded product made from your granule
Only with the moulder's written consent. A crate, pipe or pallet photographed at their works shows the use without claiming anything about quality.
An operator on the line with safety gear
A hiring and trust post showing the protective kit and the training board, with the operator's agreement to be in the picture.

Who it is for

This is written for these plastic recycling companies.

  • PET bottle flake and fibre-grade recyclers
  • HDPE and PP granule makers for moulded goods and crates
  • LDPE film and agricultural plastic recyclers
  • Washing and pelletising units that process mixed post-consumer plastic
  • Recyclers who convert waste into finished goods like pipes, pallets and furniture
  • Industrial scrap recyclers buying regrind from moulders
  • Collection and aggregator businesses that sell sorted bales
  • Recyclers working with producers and brand owners on take-back

Not for

It is not the right fit if.

  • Your yard is cluttered and cannot be tidied for a camera, so every post would show the thing buyers already doubt.
  • Customers have not agreed to be named or shown, so you would have no moulded product or buyer to feature.
  • No one on the shop floor can spare time to take photos, so the page would run dry after the first few posts.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform matters most for a recycler?
LinkedIn for buyers and brand teams, and a business page or messaging group for suppliers. Choose by who you are trying to reach, and check each platform's current rules before running any paid post.
Is it safe to show our plant?
Yes, with limits. Agree what stays off camera, such as customer names on bales, vehicle numbers or incoming supplier details, and get the owner's approval before a post goes live.
Should we post our rate list on social media?
Keep rate lists off public posts. A rate shared in public is quoted back to you by every buyer and supplier. Send current rates in a direct message to people who asked, and use public posts for the process and the lot.
How do we show recycled quality without making claims?
Show the test bench and the lot sheet, and leave the grading words to the buyer. Recycled material is judged on the machine, so a picture of the checks you run does more than a line calling the granule premium.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for plastic recycling companies

Everything else we would do for you.

Closest to this: content and social

Also for plastic recycling companies

Or start from the overview: sales and marketing for plastic recycling companies.

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