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Cooperative societies · Lead generation

Find the households near your society who have not yet joined or used it.

Lead generation for a cooperative society means finding the households in its area of operation who are eligible to join, or who joined once and went quiet. GullySales works on the sources, the enquiry record and the person who answers each one.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for cooperative societies

Sales and marketing for cooperative societies, the overview.

Last updated 18 Oct 2026.

For cooperative societies

Where it usually goes wrong, and what we would do.

  • “The nearest source is the member's own family”

    A member's son, daughter-in-law or neighbour is the likeliest new member, because they already know the secretary by name. The society rarely asks for these names, so the best source of new households sits unrecorded in each member's phone.

  • “Eligibility decides who is a lead”

    A society serves its area of operation and its by-laws set who may join. An enquiry from a village outside the area is a courtesy call, not a lead. Sorting enquiries by eligibility at the first contact saves the counter staff an afternoon of explaining.

  • “A walk-in is a lead that the notebook loses”

    Someone asks about a gold loan, hears the slab, says they will come back and leaves. Without a name and a number written down, that conversation ends at the door, and the private lender's number gets dialled instead.

  • “The long-dormant shareholder is also a lead”

    A member who holds a share but never deposited or borrowed is a household the society already has permission to speak to. Calling them costs less effort than winning a stranger. The first call asks what the member needs now, and records the answer in the register.

What we do

What we deliver for cooperative societies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Eligible-area map and household source list

    A list of the wards, villages and employer groups inside your area of operation, with who in the committee knows each one.

    Result: The committee can point to a named person for every ward on the list.

  2. Member-introduces-member form

    A one-page slip a member fills in to name a relative or neighbour who may wish to join, with a phone number and the language to use.

    Result: Every slip returned becomes a line in the enquiry register with the introducing member's name.

  3. Enquiry register for the counter

    A simple sheet or sheet-based form where staff note the name, phone, product asked about and who will call back.

    Result: No walk-in leaves without an entry, and each entry shows an owner.

  4. Dormant-share call list

    The members who hold a share and have not used any product, sorted by ward, with a short question sheet.

    Result: Staff can open the list and see who to call about which need.

  5. Enquiry page and Google listing link

    A plain page and listing where a household asks to be called back, stating the area the society serves.

    Result: A household outside the area is told so at the first screen, not after the call.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these cooperative societies.

  • Credit and thrift cooperative societies
  • Dairy and milk producer societies
  • Farmers' and agricultural marketing societies
  • Consumer cooperative stores
  • Housing cooperative societies
  • Employees' and teachers' cooperative societies
  • Women's cooperative and self-help-group federations
  • Weavers', artisans' and handloom cooperatives

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we advertise deposit or loan schemes to find leads?
Only as the society's law, by-laws and registrar's rules allow, and with the committee's approval. Advertising rules differ by state and type of society, so check with your own adviser. We write about the society's products and never about returns.
Should we buy phone number lists of households?
We do not recommend it. A purchased list holds people who never asked to hear from the society, and a cooperative lives on trust. Start with member introductions, the dormant register and walk-in records.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for cooperative societies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for cooperative societies

Or start from the overview: sales and marketing for cooperative societies.

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