Disability support NGOs · Non-profit
Help a family find you on the day they finally ask for help.
A mother in Mysuru has been told, in a hospital corridor, that the three-year-old needs speech therapy. That night the words go into a phone search and the mother reads whatever appears. Who is near? Is the centre open on Saturdays? Will someone speak Kannada? The centre that answers is the one visited.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A disability support NGO is a charity that offers therapy, special education, assistive devices, vocational training, employment support or advocacy to people with disabilities. GullySales builds pages a parent can understand and a screen reader can read, handles enquiries with care, and gives donors and employers a clear view of each programme.
Disability support NGOs have three audiences who do not overlap: families searching in distress, employers and partners who hire or fund, and donors who want to see where money goes. Each needs a different kind of page. The family needs warmth and plain answers, the employer needs clear information, the donor needs honesty.
Last updated 18 Oct 2026.
How buyers decide
How disability support NGOs are chosen.
Families choose by nearness, trust and fit. A paediatrician or a school counsellor names a centre, and the family then looks for timings, fees or funding help, the therapists and what a first visit involves. A page that states what the centre can and cannot do, without promises about progress, builds the trust that brings people in.
Employers and CSR teams who hire or fund look for a clear programme, training that matches jobs, and a contact who can explain accommodations. Donors respond to a specific need, such as a wheelchair, a hearing aid or a term of vocational training, if it is described with respect and without pity.
The problem
What usually goes wrong for disability support NGOs.
What owners tell us on the first call, in their words.
“Our website is not usable by the people we serve”
A page that screen readers cannot read and that has no large text or captions turns away the people it exists for.
“Families ring and nobody at the desk can say what we take on”
The first call goes to whoever is free. They give uncertain answers about age, fees and waiting time, and the family tries elsewhere.
“Appeals use pity and families dislike them”
Language that treats disabled people as objects of sympathy sits badly with self-advocates and with families, and it can undercut the dignity the centre works for.
“Employers do not know what to ask us”
A company willing to hire does not know what a trained candidate can do, what support is needed or who to speak to.
“Assistive device funds are hard to explain”
A request for a prosthetic or a hearing aid mixes cost, fitting and follow-up, and donors cannot see what the gift covers.
“Waiting lists are managed in a notebook”
Families wait without updates, and the centre cannot say how many are in the queue or who called last.
What we do
What we do for disability support NGOs.
Everything included for disability support NGOs.
An accessible website
Pages built with proper headings, text alternatives, captions on video, large readable type and keyboard use, and checked with a screen reader.
A family enquiry route with a script
A phone and WhatsApp reply with the questions to ask, the answers to give on age range, languages, fees and waiting time, and a clear next step.
A waiting list and appointment record
A simple CRM list of each family, the child's age band, what they asked for, the date they called and the next step.
A language guide for appeals and pages
A short guide to respectful words, drawn up with people with disabilities and your own staff, and applied to every page and appeal.
An employer pack for inclusive hiring
What your trained candidates can do, how placements work, what workplace changes may be needed and who to contact.
A device and therapy sponsorship page
Each fund shows what it buys, what follow-up is included and how recipients are chosen, without photographs of the person unless they chose it.
How the result is measured
- Family enquiries by programme and source
- Reply time on phone and WhatsApp enquiries
- Families on the waiting list with a recorded update
- Employer conversations started
- Device and therapy sponsorships funded
- Pages checked for accessibility
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for disability support NGOs
Each has its own page: what it involves for disability support NGOs, what you get, and what it is measured on.
- Lead generationReach the family, the employer and the funder who each need a different door.
- SEOBe the centre a worried parent finds when they type the need into a phone.
- Local SEOPut the centre on the map for every family within travelling distance.
- Social media marketingPost about the work with dignity, and keep consent ahead of every picture.
- Content marketingWrite the guides a parent wishes someone had handed over on the first day.
- Buyer personasWrite down who is searching: the parent, the self-advocate, the employer or the funder.
- CRMKeep one record of every family, employer and funder, and the next step against each.
- Follow-up systemsMake sure the family who rang on Tuesday hears back before they give up.
- WhatsApp marketingAnswer a family on the app they already use, in the language they use.
- Digital marketingChoose the few online channels that reach families, employers and funders.
- WebsiteBuild a site that the people you serve can read, hear and use.
Worth a page and a campaign of their own
Early intervention and therapy · Special education and learning support · Assistive devices and mobility aids · Vocational training and placement · Inclusive employment with companies · Parent support groups · Accessibility advocacy · Sports and recreation programmes · Sponsor a therapy session
Priority campaigns
Campaigns for what disability support NGOs most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
International Day of Persons with Disabilities
A partnership offer to companies and schools for the day in December, with a workshop outline and a session a company can sponsor.
Inclusive hiring outreach
A short series of messages to HR heads on hiring and supporting candidates, with a meeting offer and case examples told with consent.
Assistive device sponsorship drive
An appeal for a defined number of devices that your team will fit and follow up, with cost and process stated plainly.
Parent referral and school counsellor outreach
A short introduction for paediatricians, school counsellors and anganwadi workers who see children with delays, with a clear referral route.
Beyond search
Where we reach buyers of disability support NGOs, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Paediatricians, therapists and school counsellors
A referral card that states age range, languages and fees, so a paediatrician can hand it over in the consulting room.
HR heads and diversity teams
Outreach to companies that list inclusive hiring or internships, naming the trades your trainees have learnt.
CSR teams and rotary or lions clubs
A Rotary or Lions club can host a device camp, so the project brief gives the cost per device and the fitting partner.
Parent support groups and WhatsApp communities
Parents ask other parents first, so a plain explainer on the first visit that a group admin can pin in the chat.
Government disability offices and schemes
A summary of what each programme covers and who qualifies, for the district office that points families towards services.
Who it is for
This is written for these disability support NGOs.
- Early intervention and therapy centres for children
- Special schools and learning support centres
- Vocational training and sheltered workshops
- Inclusive employment and placement organisations
- Assistive device and prosthetic fitting charities
- Organisations for the blind, deaf and hard of hearing
- Autism, cerebral palsy and intellectual disability associations
- Rehabilitation and community-based support programmes
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
How the work runs for disability support NGOs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Families and staff first
Conversations with your team and, where they agree, the families you serve cover how they found you and what they needed on that first day.
- 2
Vocabulary agreed before writing
The words to use and avoid are settled first, and pages and appeals are written in them.
- 3
Accessible pages and a rehearsed first call
Pages are tested for access, and the phone and WhatsApp reply is rehearsed with whoever picks up.
- 4
Waiting list and partner record
Families, employers and funders are recorded with a next step against each name.
- 5
Where families dropped out
The enquiries show who found you and at which step a family went quiet, and the route is adjusted there.
Where this fits
Three pieces of sales work, in this order.
GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions disability support NGOs ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you make our website accessible?
Can we promise parents that their child will improve?
How do we respect the people we serve in our appeals?
Can you help us place trained candidates with employers?
Do you advise on disability law or schemes?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What if we are not happy with the work?
Part of Non-profit. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.