Skip to content
GullySales
Tell us what you need

Disability support NGOs · Lead generation

Reach the family, the employer and the funder who each need a different door.

Lead generation for a disability support NGO means bringing in three kinds of enquiry: families who want therapy or schooling, employers who might hire, and funders who might back a programme. GullySales sets up a separate route for each, so every enquiry lands with someone who knows what to say.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of ngos at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for disability support NGOs

Sales and marketing for disability support NGOs, the overview.

Last updated 18 Oct 2026.

For disability support NGOs

Where it usually goes wrong, and what we would do.

  • “A family enquiry is an act of trust, not a click”

    A parent who writes to a centre has been turned away or left waiting elsewhere. The first message may be short and anxious. A form that asks for ten details before anyone replies reads as one more closed door.

  • “Employers ask different questions from families”

    A company thinking about inclusive hiring wants to know which roles the trained candidates suit, what workplace adjustments are involved and who to call. A page written only for parents leaves the human resources manager guessing.

  • “Funders look for one clear programme to back”

    A corporate social responsibility team compares several requests on a desk. The programme described in plain words, with the purpose of the funds stated, is the one they can take to a committee.

  • “Not every enquiry is one you can serve”

    A centre for hearing support will receive calls about mobility aids. Saying clearly who the programmes are for, and pointing others to a better-fitted organisation, protects both the family's time and the staff's.

What we do

What we deliver for disability support NGOs.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Three enquiry routes

    A separate short route for families, employers and funders, each with its own page, its own contact and its own first reply.

    Result: Each enquiry arrives labelled with who sent it and what they asked for.

  2. A family enquiry form that asks little

    A form for a name, a phone number, the age of the person and the need, with a WhatsApp option beside it.

    Result: A parent can reach the centre in a few lines, in their own language.

  3. An employer information page

    A page that explains the training offered, the kinds of roles candidates have prepared for and a named person to speak to.

    Result: A company can understand the offer before calling.

  4. A programme brief for funders

    A short page per programme stating what it does, who it is for and what the funds would be used for, without figures that are not yours.

    Result: A funder can describe the programme to a committee in your own words.

  5. A fit statement on every programme page

    A plain note on ages, needs and locations each programme serves and who it does not.

    Result: Families who cannot be served are directed elsewhere in the first minute.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these disability support NGOs.

  • Early intervention and therapy centres for children
  • Special schools and learning support centres
  • Vocational training and sheltered workshops
  • Inclusive employment and placement organisations
  • Assistive device and prosthetic fitting charities
  • Organisations for the blind, deaf and hard of hearing
  • Autism, cerebral palsy and intellectual disability associations
  • Rehabilitation and community-based support programmes

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should families, employers and funders share one contact form?
No. Their questions differ, and a single form gives the staff no clue who is writing. Separate routes let the right person reply with the right information, and the owner can see which route brings in which kind of enquiry.
How do we avoid enquiries we cannot serve?
State on each programme page the ages, needs and areas it covers. Add a line pointing to other organisations when a need falls outside it. Staff then spend their time on families the centre can actually help.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for disability support NGOs

Everything else we would do for you.

Closest to this: leads and follow-up

Also for disability support NGOs

Or start from the overview: sales and marketing for disability support NGOs.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need