Obstetrics and gynaecology clinics · Healthcare
Get the expecting mother to choose your clinic before her first trimester ends.
Choosing an obstetrics and gynaecology clinic is one of the more personal healthcare decisions a woman makes. It may be for a first pregnancy, a high-risk delivery, or a gynaecological concern she is hesitant to discuss openly. Before she books, she usually asks her mother or a friend, then reads every review on the doctor's Google listing.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
OBG marketing means being the clinic a woman or an expecting couple finds and trusts for pregnancy care or a gynaecological concern. OBG sales turns that enquiry into a booked consultation and a full course of antenatal care. GullySales builds the search visibility, trust-building content and fast, sensitive reply process this decision needs.
A well-regarded doctor alone does not fill the antenatal calendar. The practice has to show up when a woman searches, answer her sensitive question quickly, and say things in a way that respects her. It also needs to stay organised enough to keep a patient's antenatal visits on schedule through to delivery.
How buyers decide
How obstetrics and gynaecology clinics are chosen.
For a first pregnancy, the name usually comes from family or a friend who delivered recently. The search that follows only confirms it. She checks the doctor's experience, whether the hospital has a NICU, and whether her own doctor will attend the delivery.
For a specific concern, such as fertility support or a high-risk pregnancy, the search becomes more deliberate. She compares doctors' specific experience and reads reviews that speak to how a difficult situation was handled.
Once a patient chooses a doctor for a pregnancy, she typically stays for the full antenatal course and the delivery. That makes the first consultation an unusually high-value decision point worth getting right.
The problem
What usually goes wrong for obstetrics and gynaecology clinics.
What owners tell us on the first call, in their words.
“The website does not name the doctor's specific experience”
A woman searching for care during a high-risk pregnancy cannot tell from a generic clinic page whether the doctor has relevant experience, and looks elsewhere for reassurance.
“An enquiry about a sensitive concern goes unanswered for a day”
A woman messaging about an irregular symptom expects a prompt, private reply, and a delayed response reads as the clinic not taking her concern seriously.
“There is no reminder system for antenatal visits”
A pregnant patient who misses a scheduled check-up is not proactively reached out to, risking both her care continuity and the clinic's relationship with her.
“We are not sure what we can say in an advertisement”
Medical advertising rules limit claims about outcomes and comparisons with other doctors, and without clear guidance the clinic either says too little or risks saying too much.
“Referrals from other doctors are not tracked once they reach us”
A patient sent by a general physician or another specialist is booked in, but nobody records the referral, so the referring doctor is never thanked or kept informed.
“A woman searching for PCOS or fertility concerns finds only a generic gynaecology page”
The clinic treats the condition well, but the website has one general page, so the woman cannot tell if this clinic understands her specific concern.
“WhatsApp questions about a sensitive symptom land on a personal phone”
A message meant for the clinic reaches a staff member's own number, which is neither private nor recorded anywhere the clinic can see.
What we do
What we do for obstetrics and gynaecology clinics.
Everything included for obstetrics and gynaecology clinics, and the result each part is there to produce.
Doctor profile pages naming actual experience
Qualification, years in practice and the specific procedures the doctor performs, in place of a generic clinic biography.
Result: A woman comparing doctors can judge whether one fits her situation.
Concern-specific pages for PCOS, fertility and high-risk pregnancy
A page written for the exact search a woman with that concern types, instead of one general gynaecology page.
Result: A woman researching her specific concern finds a page written for it.
Google Business Profile and Maps management
Hours, doctor names and services kept current, so a nearby search shows accurate information.
Result: A woman searching nearby finds the right clinic before she calls.
A private, tracked reply routine for phone and WhatsApp
A routing set-up so a message about a sensitive symptom reaches a clinic system, not one staff member's personal phone.
Result: A woman messaging about a concern gets a prompt, private reply.
An antenatal visit reminder sequence
A tracked reminder for scheduled check-ups through pregnancy, so a missed visit is followed up rather than left unnoticed.
Result: A pregnant patient is not lost to follow-up between visits.
A referral log for other doctors
A record of every patient referred by a general physician or another specialist, followed through to a booked consultation.
Result: A referral does not depend on one person remembering to call back.
Reporting against your baseline
Enquiries by source, reply time, conversion and cost per enquiry, tracked against the baseline set before work starts.
Result: You see which channel brings the enquiries that book a consultation.
How the result is measured
- Enquiries by source and concern type
- Reply time for sensitive enquiries
- Consultations booked from enquiries
- Antenatal visits completed on schedule
- New reviews per month
- Referrals from existing patients
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for obstetrics and gynaecology clinics
Each has its own page: what it involves for obstetrics and gynaecology clinics, what you get, and what it is measured on.
- Content marketingAnswer the pregnancy question a woman is too hesitant to ask aloud.
- Digital marketingConnect search, private enquiries and antenatal reminders.
- Paid adsReach the woman searching for a high-risk pregnancy specialist, handled with care.
- Sales and marketing planDecide which patient concern to prioritise before the next quarter begins.
- SEORank for the pregnancy and gynaecology question a patient is searching quietly.
- Social mediaPost the plain-English explainer that eases a first-time mother's worry.
Worth a page and a campaign of their own
Antenatal care packages · High-risk pregnancy management · Normal and caesarean delivery · Fertility consultations · Gynaecological surgery · Postnatal and lactation support · PCOS and hormonal health consultations · Adolescent gynaecology
Priority campaigns
Campaigns for what obstetrics and gynaecology clinics most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Antenatal care package campaign
Content and search visibility for antenatal packages, aimed at women in their first trimester who are still choosing a clinic.
Result: An expecting woman researching antenatal care finds your clinic before she books elsewhere.
High-risk pregnancy management campaign
A page naming the doctor's experience with high-risk cases, for women referred or searching after a difficult diagnosis.
Result: A woman with a high-risk pregnancy can judge the clinic's fit for her situation.
Fertility consultation campaign
Content addressing common fertility concerns in plain language, written within the limits fertility advertising operates under.
Result: A couple researching fertility options finds a page that answers their first questions.
PCOS and hormonal health campaign
A page and search visibility for PCOS and hormonal concerns, a search many young women make before seeing any doctor.
Result: A woman researching PCOS symptoms finds a clinic that treats the condition.
Postnatal and lactation support campaign
Content and a reminder sequence for new mothers, timed to the weeks after delivery when postnatal questions are most frequent.
Result: A new mother finds support before she searches elsewhere for answers.
Beyond search
Where we reach buyers of obstetrics and gynaecology clinics, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Referral network of general physicians and paediatricians
A two-way referral log, so a patient sent to or from another doctor is tracked and followed through to a booked visit.
Resident welfare associations in family-heavy layouts
Content prepared for RWA health sessions on antenatal care and common gynaecological concerns, in plain language.
Corporate women's wellness tie-ups
Material prepared for a company running a women's health camp or an awareness session for its employees.
Diagnostic centres and pharmacies nearby
A simple cross-referral arrangement prepared with nearby diagnostic labs and pharmacies that see the same patients.
Antenatal and childbirth preparation sessions
A landing page and enquiry route prepared for any antenatal class or session the clinic runs, so an interested patient can book directly.
Who it is for
This is written for these obstetrics and gynaecology clinics.
- Single-doctor OBG clinics
- Multi-speciality women's health hospitals
- Fertility and IVF-focused practices
- High-risk pregnancy specialist clinics
- Maternity hospitals with delivery facilities
- Gynaecological surgery specialists
- Adolescent and general gynaecology clinics
- Antenatal and postnatal care centres
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
06 · At the end of the term
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for obstetrics and gynaecology clinics
- 1
Assess
We look at your search visibility, how fast sensitive enquiries are answered, your reviews, and whether antenatal visits are tracked and reminded consistently.
- 2
Build trust and the reply routine
Doctor profiles that state real, specific experience, and a private, prompt reply process for enquiries about sensitive concerns.
- 3
Build treatment and concern pages
Clear, respectful pages on pregnancy care, fertility and gynaecological concerns, written for the question a patient is actually asking.
- 4
Bring patients in
Local search, reviews and, where appropriate, carefully handled ads for a specific service such as fertility consultations.
- 5
Keep the antenatal course on track
Visit reminders through pregnancy and postnatal follow-up that keeps the relationship going after delivery.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions obstetrics and gynaecology clinics ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we put patient testimonials or delivery stories on our website?
Should our pages list normal and caesarean delivery separately?
Is it appropriate to advertise obstetric and gynaecological care?
Can you promote fertility or PCOS care without breaking the PC-PNDT Act?
How do you keep enquiries about sensitive concerns private?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Notes for owners
Read more about obstetrics and gynaecology clinics.
- Hospital empanelment: a practical guide to insurer, TPA and corporate tie-upsHospital empanelment decides whether a family can afford to choose you. Here is how insurer and TPA empanelment works, what to prepare, and how to win and keep corporate tie-ups.
- SEO best practices for healthcare websitesHealthcare SEO rests on a page per condition, named doctors with real credentials, correct location data and fast mobile pages.
- How to promote a new hospital: before opening, at launch and afterA new hospital is promoted in three stages: registration and referral groundwork before opening, a radius announcement at launch, then reviews and referring doctors from month two.
- How GullySales can help hospitals build stronger relationships with patientsA hospital relationship is built between visits, not during them, through the enquiry desk, the appointment system and the follow-up.
- Digital marketing for hospitals and clinicsPatients choose a hospital by department, distance and reassurance. The work is department pages, a complete profile and reviews that are answered.
- How to get more patients for a hospitalPatients choose a department and a doctor, not a hospital name. Pick the departments with spare capacity, give each one a page and a named consultant, and protect the doctors who refer.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.