Obstetrics and gynaecology clinics · Marketing strategy
Decide which patient concern to prioritise before the next quarter begins.
A sales and marketing plan for an OBG clinic sets out which patient concerns to prioritise, for example high-risk pregnancy care or fertility consultations. It also sets how the practice builds trust and responds to enquiries. GullySales builds this around your doctors' actual specialities and consultation capacity.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
What marketing strategy means
Marketing strategy is the plan for which channels to use, in what order and with what budget. This way, marketing spend is aimed at a goal instead of tried one channel at a time. GullySales sets this plan after the free audit, based on where your buyers actually search and decide.
Also for obstetrics and gynaecology clinics
Sales and marketing for obstetrics and gynaecology clinics, the overview.
For obstetrics and gynaecology clinics
Where it usually goes wrong, and what we would do.
“The plan should follow the doctors' actual specialities”
A practice with a doctor experienced in high-risk pregnancies should build its plan around that strength, rather than promoting every service equally.
“Trust-building needs to come before any promotional push”
A plan that jumps straight to advertising before the website and reviews build sufficient trust wastes spend on enquiries the practice cannot yet convert well.
“The plan needs a sensitive approach to a topic like fertility”
A plan addressing fertility services needs particular care in tone and messaging, distinct from how a routine antenatal service would be promoted.
What we do
What we deliver for obstetrics and gynaecology clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A plan built around your doctors' actual specialities
A written plan prioritising the concerns your doctors are genuinely experienced in, such as high-risk pregnancy, rather than promoting every service equally.
Result: Marketing effort matches what the practice can actually deliver well.
A trust-building phase before any promotional push
A sequenced plan that strengthens the website and reviews first, before advertising spend begins, so enquiries land on a practice ready to convert them.
Result: Spend is not wasted reaching patients before the practice is ready for them.
A separate, careful approach for fertility services
A distinct plan and tone for promoting fertility consultations, treated with more sensitivity than a routine antenatal service.
Result: A patient considering fertility treatment is met with the care the topic needs.
A capacity check against consultation slots
A plan that checks doctors' actual consultation availability before pushing a concern that could bring in more enquiries than the practice can currently see.
Result: The plan does not create more demand than the practice can handle.
Monthly plan review against consultations booked
A monthly check of the plan against the baseline enquiry and consultation numbers, adjusted if a prioritised concern is not converting as expected.
Result: The plan changes based on real consultations, not a guess.
How the result is measured
- Enquiries against target
- Cost per enquiry
- Channel contribution to revenue
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these obstetrics and gynaecology clinics.
- Single-doctor OBG clinics
- Multi-speciality women's health hospitals
- Fertility and IVF-focused practices
- High-risk pregnancy specialist clinics
- Maternity hospitals with delivery facilities
- Gynaecological surgery specialists
- Adolescent and general gynaecology clinics
- Antenatal and postnatal care centres
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
06 · At the end of the term
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for obstetrics and gynaecology clinics
- 1
Assess
We look at your search visibility, how fast sensitive enquiries are answered, your reviews, and whether antenatal visits are tracked and reminded consistently.
- 2
Build trust and the reply routine
Doctor profiles that state real, specific experience, and a private, prompt reply process for enquiries about sensitive concerns.
- 3
Build treatment and concern pages
Clear, respectful pages on pregnancy care, fertility and gynaecological concerns, written for the question a patient is actually asking.
- 4
Bring patients in
Local search, reviews and, where appropriate, carefully handled ads for a specific service such as fertility consultations.
- 5
Keep the antenatal course on track
Visit reminders through pregnancy and postnatal follow-up that keeps the relationship going after delivery.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
IVF Solutions
- Situation
- The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
- What we did
- Social profiles opened
- Educational content on a schedule
- Google Business Profile built out
- A working feedback loop
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How often should this plan be revisited?
Who should be involved in building it?
Can we put patient testimonials or delivery stories on our website?
Should our pages list normal and caesarean delivery separately?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for obstetrics and gynaecology clinics
Everything else we would do for you.
Or start from the overview: sales and marketing for obstetrics and gynaecology clinics.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.