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Conference organisers · Lead generation

Find the delegates and sponsors your next edition needs, by name and by role.

Lead generation for a conference organiser means building two separate lists, one of delegates who attend and one of sponsors who pay, and keeping each current between editions. GullySales works on the pages, forms and outreach that turn strangers in your sector into named registrations and sponsor conversations.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of event management companies at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for conference organisers

Sales and marketing for conference organisers, the overview.

Last updated 18 Oct 2026.

For conference organisers

Where it usually goes wrong, and what we would do.

  • “A delegate lead and a sponsor lead are different people”

    A delegate is a manager who wants the programme and the peers. A sponsor lead is a marketing head at a vendor who wants those managers in a room. One form and one message for both leaves each side feeling the event was meant for somebody else.

  • “The employer is a lead as well”

    The person attending does not hold the budget. A learning head or department head approves the seat, so a registration that starts as one interested manager stays open until the approver sees a reason to say yes.

  • “Speakers bring audiences you can count”

    A speaker who shares the event page sends followers to a link. If that link is not tagged, you cannot say which speaker filled seats, and the next invitation to that speaker rests on goodwill alone.

  • “Last edition's names go stale”

    People change jobs, and a list built two editions ago bounces or goes unread. A fresh list by job function, with opt-in recorded, is worth more to a sponsor than a larger old one.

What we do

What we deliver for conference organisers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A delegate registration page with a manager-ready note

    One page carrying programme, speakers, price and a short forwardable paragraph that explains why the day deserves the training budget.

    Result: The registration page and the forwardable note can be opened and read by the approver.

  2. A sponsor enquiry route of its own

    A separate page and form for vendors, with packages, the job functions expected and a request for a call.

    Result: Sponsor enquiries land in a different place from delegate registrations.

  3. Tagged links for every speaker and partner

    A distinct link for each speaker, association and media partner, so every registration shows where the person came from.

    Result: A sheet lists registrations against the link that brought each one.

  4. A rebuilt contact list by job function

    Contacts gathered from the sectors you serve, cleaned of bounces and old job titles, each with opt-in noted.

    Result: Every name has a function, a company and an opt-in record beside it.

  5. A company group enquiry form

    A form where an HR or learning head asks for several seats at once and names the person who approves.

    Result: Group requests arrive with the company and the approver already written down.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these conference organisers.

  • Technology and startup conference organisers in Bengaluru, Hyderabad and Pune
  • Healthcare and pharma conference organisers who work with medical bodies
  • Finance, banking and insurance summit organisers
  • Education and edtech summit organisers
  • Retail, e-commerce and supply chain summit organisers
  • Association and chamber of commerce events run by a professional body
  • Awards and conclave organisers that pair a conference with a ceremony
  • Hybrid and online conference organisers that sell a live stream alongside the room

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we buy a delegate database to start?
Bought lists carry no opt-in, and the people on them did not ask to hear from you. A smaller list you built from the sector, with permission recorded, serves the event and your sender reputation better.
How do we find sponsor leads for a new conference?
Start with vendors who already sell to your delegates, then look at who sponsors or exhibits at neighbouring events in your sector. Approach the marketing or business development head with a prospectus rather than a general introduction.
Do free passes count as leads?
They are contacts, not paying delegates. Record them separately so you can see who pays and who was invited, and give free seats to people the sponsors want to meet.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for conference organisers

Everything else we would do for you.

Closest to this: leads and follow-up

Also for conference organisers

Or start from the overview: sales and marketing for conference organisers.

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