Franchise systems · Website
One domain, two front doors, and a locator that works on a phone.
A website for a franchisor serves a candidate looking for investment and territory facts, and a customer looking for the nearest outlet. GullySales builds the development section and the location pages as separate routes on one domain, with the figures held to your disclosure document.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
Last updated 5 Oct 2026.
For franchise systems
Where it usually goes wrong, and what we would do.
“The candidate and the customer arrive wanting opposite things”
One wants the investment range and what support looks like; the other wants an address and opening hours. A homepage that tries to serve both sends each to the wrong place. Two clear doors from the first screen solve it.
“The store locator is the most used page for customers”
A customer on a phone, standing in a street, wants the nearest unit and a button to call or get directions. A locator that needs a postcode typed three times, or lists a closed unit, loses the visit.
“Every figure on a development page is a representation”
A line about what owners take home, a payback claim or a headline return becomes a financial statement the moment it is published. Pages need a review step with your franchise counsel built in, not added after a complaint.
“Unit pages written from a template look like one page repeated”
Two hundred pages with only the town changed give a customer nothing and give a search engine little reason to show them. Each needs the neighbourhoods served, the services sold there and details only that unit holds.
What we do
What we deliver for franchise systems.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A development section with its own route
Pages on investment, territory, training, support and the path from enquiry to opening, with a form that asks capital, city and experience.
Result: Candidates find straight answers and arrive qualified.
A location finder built for phones
Search by area or current position, showing the unit's address, hours, phone number and a directions link, kept in step with its Google profile.
Result: A customer finds the nearest open unit in a few taps.
A page for each unit written for its territory
The neighbourhoods served, the services customers buy there and the contact for that unit, drafted from conversations with the owner.
Result: Each unit has something that can rank in its own area.
A counsel review step in the publishing process
A fixed point where anything about earnings, fees or territory is sent to your franchise counsel before it goes live.
Result: Nothing touching performance is published unseen.
Forms routed to the right person
Candidate forms to the development team, customer forms to the unit concerned, with a copy and a source tag in the CRM.
Result: No enquiry lands in a general inbox.
Tracking set up by audience
Visits, form completions and calls recorded separately for candidates and customers, and by unit.
Result: You can see which pages produce owners and which produce bookings.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these franchise systems.
- Emerging franchisors under twenty-five units
- Established systems adding units in new states
- Food and beverage franchise systems
- Home services and residential franchise brands
- Health, fitness and wellness studio franchises
- Childcare, tutoring and education franchises
- Senior care and staffing franchise systems
- Multi-unit and area developer models
- Franchisors relying on a broker network for most deals
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the website work runs
- 1
Confirm structure and content
We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.
- 2
Design the site
Every page is designed against your brand identity and checked for how it should convert a visitor.
- 3
Build and test
The site is developed and tested across devices and browsers before anything goes live.
- 4
Load real content
Actual copy, images and information about your business replace placeholder content before launch.
- 5
Launch and hand over access
The site goes live with domain, hosting and content management access clearly handed to you.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should franchise pages sit on our main website?
Can franchisees run their own websites?
What should the page say about earnings?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for franchise systems.
More for franchise systems
Everything else we would do for you.
Closest to this: search and visibility
Also for franchise systems
Or start from the overview: sales and marketing for franchise systems.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.