Franchise systems · Digital marketing
The fund buys impressions and the franchisee sees nothing.
Digital marketing for a franchise system is two programmes funded differently and judged by different people: development spend that answers to the board, and fund spend that answers to franchisees. GullySales runs both, reports per unit against that unit's own baseline, and keeps the budgets from hiding each other.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Last updated 5 Oct 2026.
For franchise systems
Where it usually goes wrong, and what we would do.
“Owners resent the fund because of how it is reported”
A national impression count means nothing to somebody running one territory. The same money reported as enquiries in the candidate's own area changes the conversation.
“Adoption is the constraint, not strategy”
A campaign half the network runs is a campaign that half-works. What owners will actually do shapes the plan more than what is theoretically best.
“Two funnels in one number hide each other”
A strong year for development masks units that are struggling, right up until the validation calls start going badly.
What we do
What we deliver for franchise systems.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Development and fund budgets separated
Two plans, two sets of accounts and two reports, so money raised from franchisees is not funding candidate acquisition.
Result: Both sides of the business can be defended in a room.
Per-unit reporting against a unit baseline
Enquiries, calls and bookings for each location measured against what that location produced before work began, not against the network average.
Result: Owners can see what the fund bought them.
Campaigns prepared so an owner can run them
Dates, creative, offer and local variations built in advance, with instructions short enough to follow on a busy Tuesday.
Result: A campaign runs across the network on the same days.
An adoption record by unit
Which owners ran each campaign, which did not and what results followed, tracked so support goes where it is needed.
Result: You can tell a weak campaign from a weak rollout.
One plan covering the two audiences
A written split of channels and effort between candidates and customers, with the measure each part is judged on.
Result: Spending decisions stop being made in isolation.
A report for the board and one for franchisees
The same monthly data presented twice, once as cost per signed unit and once as enquiries in a territory.
Result: Both audiences get numbers that mean something to them.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Where to start for a franchisor
Separate the development funnel from the fund before you plan a campaign.
- Two budget lines
- Write the development budget for finding franchisees and the brand fund for local customers as two separate lines, with who approves each. Report them apart to the board and to the owners.
- A candidate tracker
- List every franchise enquiry with the investment they can afford, the city, the stage and the next call. Ring the candidate on the day they enquire, and record why a candidate drops out.
- A listing for each location
- Check each unit's Google profile for the right name, address, hours and phone. Mark which franchisee owns the login and which listing shows a different story.
- A ready-to-run campaign for owners
- Prepare a pack the franchisee can use without a designer, with the post, the offer and the message. Record which units used it, and what each said about it.
- A launch routine for a new unit
- Write a list for the weeks before an opening: the listing, local posts, a society or office visit and the first reviews. Note the first customers each unit sees.
- What to leave until later
- A national brand campaign and broker deals that pay for candidates who already knew you. Check your own tracker for where candidates came from first.
Who it is for
This is written for these franchise systems.
- Emerging franchisors under twenty-five units
- Established systems adding units in new states
- Food and beverage franchise systems
- Home services and residential franchise brands
- Health, fitness and wellness studio franchises
- Childcare, tutoring and education franchises
- Senior care and staffing franchise systems
- Multi-unit and area developer models
- Franchisors relying on a broker network for most deals
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the digital marketing work runs
- 1
Understand the objective
We agree the one thing this campaign needs to achieve before choosing any channel.
- 2
Audit available channels
We assess which channels are realistic to run well within the budget and timeline.
- 3
Strategise the central idea
One message and offer is developed that will work across every planned channel.
- 4
Implement across channels
Each channel receives its own adapted version, launched on a shared timeline.
- 5
Measure as one campaign
Results from every channel are combined into a single report against the original objective.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How do we get franchisees to use what the fund produces?
Can you work alongside our existing agency?
Should a franchisee run their own local advertising?
How do we compare units that sit in very different cities?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for franchise systems.
More for franchise systems
Everything else we would do for you.
Closest to this: strategy and research
Also for franchise systems
Or start from the overview: sales and marketing for franchise systems.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.