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HRTech startups · Search engine optimisation

Be the page an HR manager finds when the spreadsheet stops working.

SEO for an HRTech startup means appearing when a buyer searches for the task, such as running payroll for contract labour or tracking attendance across sites. GullySales works on pages built around those searches and the questions that follow them, for the user and the payer.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of saas and software companies at work in the United States

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

Also for HRTech startups

Sales and marketing for HRTech startups, the overview.

Last updated 18 Oct 2026.

For HRTech startups

Where it usually goes wrong, and what we would do.

  • “The search names the task, not the product”

    An HR manager types something like how to calculate overtime for shift workers, not the name of a category of software. A site that talks only in product terms never meets that search. Pages must start from the task.

  • “Compliance searches need careful wording”

    Searches about PF, ESI or bonus bring in buyers at a moment of need. Labour and wage rules differ by state and change, so a page should point to official sources and say what the product produces, leaving legal statements to a compliance adviser.

  • “Comparison searches reach buyers late in the decision”

    A shortlist is built by searching for alternatives and for comparisons with named competitors. A fair, factual page on how your product differs for a given buyer is read by the HR manager and forwarded to the finance head.

  • “One site, many buyers, muddled pages”

    Recruiters, factory HR managers and office HR heads want different things. When one page tries to speak to all, it ranks for none. Separate pages per buyer situation give each search a clear answer.

What we do

What we deliver for HRTech startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A search map by task and buyer

    A list of the searches each buyer group makes, grouped by task, compliance question, comparison and pricing.

    Result: A sheet showing each search with the page meant to answer it.

  2. Task pages with real product screens

    Pages that explain one task step by step, with screens from your product and a clear next step.

    Result: Each page answers one search and ends in one enquiry route.

  3. Compliance-aware page review

    A check of each page that mentions statutory topics, with links to official sources and no promise of compliance.

    Result: A review note on every page that touches PF, ESI or similar topics.

  4. Comparison and alternative pages

    Factual pages that set your product beside named alternatives for a stated buyer, with no disparagement.

    Result: Pages a finance head can read and not feel sold to.

  5. Technical basics

    Page titles, headings, structured data and internal links checked across the site.

    Result: A checklist with each item marked as present or fixed.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full search engine optimisation page

Who it is for

This is written for these HRTech startups.

  • Payroll and statutory compliance startups for small and mid-sized companies
  • Attendance, shift and field-workforce tracking startups
  • Applicant tracking and hiring-platform startups
  • Blue-collar and gig-worker hiring platform startups
  • Employee engagement, recognition and survey startups
  • Employee benefits, wellness and reimbursement startups
  • Learning and skills platform startups for companies
  • Background verification and onboarding startups

How it works

How the search engine optimisation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Audit and baseline

    We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.

  2. 2

    Decide what to rank for

    We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.

  3. 3

    Fix the foundations

    Technical faults first, because the cheapest gains are usually there. Then the Business Profile and directory consistency.

  4. 4

    Build the pages

    A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.

  5. 5

    Publish and earn mentions

    Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.

  6. 6

    Measure, report, adjust

    At the interval agreed at the start we report what moved and what did not, and change the plan when the numbers say so.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Will SEO bring us demos?
SEO brings visitors who are searching for the problem. Whether they ask for a demonstration depends on the page, the proof and the form. We set up tracking so you can see which pages lead to enquiries, and make no promise of rankings.
Should we write about labour law?
Write about the task, point to official sources and keep legal interpretation with your adviser. A page that explains how your product produces a report is safer and more useful than one that explains the law.
How do we compete with larger brands?
Choose narrower searches where the larger brand has no page, such as a specific industry, state or pay structure. A page that answers a narrow search fully is a better use of effort than a weak page on a broad one.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for HRTech startups

Everything else we would do for you.

Closest to this: search and visibility

Also for HRTech startups

Or start from the overview: sales and marketing for HRTech startups.

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