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Mineral processing companies · Lead generation

Bring in buyers whose specification your plant already runs.

Lead generation for a mineral processing company means reaching the ceramic, glass, paint, paper and foundry units that use the grades your plant grinds, washes or grades. GullySales works on the grade pages, the buyer lists and the enquiry log that put those units in front of your sales desk.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Quarry staff examine aggregate samples at a safe observation point

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for mineral processing companies

Sales and marketing for mineral processing companies, the overview.

Last updated 18 Oct 2026.

For mineral processing companies

Where it usually goes wrong, and what we would do.

  • “A grade name draws a different buyer from a mineral name”

    A purchase head searching for a feldspar powder of a stated fineness is further along than one typing the word minerals. Pages and listings built on grade, mesh and use attract the first buyer, and the plant gets enquiries it can actually quote.

  • “Each industry asks the first question in its own terms”

    A paint buyer starts with oil absorption and brightness. A glass buyer starts with iron content. A foundry starts with grain size. A single general pitch answers none of these, so the enquiry never reaches the stage of a sample request.

  • “An enquiry for a grade you do not run is still a lead”

    A buyer sends a specification the plant has never produced. Written down with the buyer, the figures and the end use, it shows which new grade has repeat demand and which request was a one-off.

  • “The unit nearest the plant is the cheapest to serve”

    Freight on a powder is a large part of the landed rate. A buyer within the delivery range of the plant is a stronger lead than a distant name, and the list should be built with distance in view.

What we do

What we deliver for mineral processing companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Grade-led landing pages

    One page for each mineral and use, carrying the sizes, limits and the industries that buy it, taken from the lab's report.

    Result: Each page states figures the lab has signed off, and no figure comes from anywhere else.

  2. A buyer list by industry and distance

    Ceramic, glass, paint, paper, foundry and rubber units within reach, each marked with the mineral it is known to use.

    Result: The sales desk opens a list and sees which grade to offer to which unit.

  3. An enquiry register

    Every enquiry from calls, listings and the website entered with the grade asked for, the use and the person who replied.

    Result: Stalled enquiries and unrun grades show up in one place.

  4. A reply rule for specifications

    A short rule that says who reads an incoming specification, who checks it with the lab and who answers.

    Result: The enquiry has a named owner from the first message.

  5. A cross-grade prompt

    A line in every reply that names related grades the plant also makes.

    Result: A buyer of one grade hears about the others at the first contact.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these mineral processing companies.

  • Quartz and silica processors
  • Feldspar and ceramic mineral grinders
  • Talc and soapstone processors
  • Barytes and calcite processors
  • Clay and kaolin processors
  • Bauxite, mica and other mineral units
  • Pulverisers and micronising units
  • Washing and beneficiation plants

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we chase every enquiry that arrives?
No. Sort by whether the plant runs the grade, whether the buyer is in range and whether the use is one you know. Enquiries outside those lines go to a short polite reply and a note in the register.
How do we know which grades to push?
Read the register for the grades asked for again and again, then compare against what the plant can produce with spare capacity. That comparison, made with your plant head, sets the order of the pages.
Does lead generation guarantee orders?
No. We build the pages, lists and routines that bring specification-ready enquiries to your desk. Whether a sample passes the buyer's trial is decided in the buyer's lab.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for mineral processing companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for mineral processing companies

Or start from the overview: sales and marketing for mineral processing companies.

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