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Online marketplaces · Website

Build the website with one door for sellers and another for buyers.

A marketplace website has to serve a seller deciding whether to list and a buyer deciding whom to trust, and these are different visitors with different questions. GullySales designs the pages, the sign-up path and the tracking so each side finds its way without reading what the other needs.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Last updated 18 Oct 2026.

For online marketplaces

Where it usually goes wrong, and what we would do.

  • “A single homepage tries to speak to both sides and fails”

    A seller reads a banner about finding the best provider and thinks it is not for them. A buyer sees a notice about earning more and leaves. Clear paths on the first screen send each visitor the right way.

  • “The seller sign-up page is a sales page”

    A shop owner wants to see the fee, the payment timing and who else sells there before giving a phone number. A form with no explanation gets few completions and wrong numbers.

  • “Listing pages are the real product”

    A buyer judges the platform from the listing: photos, ratings, price information and a clear booking route. A page that loads slowly or hides the booking button loses the order, whatever the advertising cost.

  • “Phones carry the browsing for sellers”

    A seller will open the page on a basic phone on a mobile connection. Long pages, heavy images and forms that need typing in English make them stop.

What we do

What we deliver for online marketplaces.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Two-door homepage

    A first screen with separate, clearly worded routes for sellers and buyers, each leading to its own explanation.

    Result: A visitor reaches the right path from the first screen.

  2. Seller sign-up page

    A page explaining fees, payment timing, rules and examples, followed by a short form, with a call-back option.

    Result: A seller can read the terms before giving details.

  3. Buyer listing and booking pages

    Listing pages with seller details, ratings and a booking route, built to load on a phone connection.

    Result: Booking is reachable in a few taps from any listing.

  4. Trust pages for both sides

    Pages on payments, disputes, reviews and support, in plain language and with a way to contact a person.

    Result: Both sides can find the rules without searching.

  5. Form and call tracking

    Tracking on sign-ups, enquiries and calls, so each can be tied to a source and later to an order.

    Result: Every sign-up and enquiry shows where it came from.

  6. Local language versions

    Key pages for sellers in the languages of your active cities, checked by a native speaker.

    Result: Seller pages read naturally in the local language.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these online marketplaces.

  • Local services marketplaces for plumbers, electricians, tutors and beauty professionals
  • B2B marketplaces connecting manufacturers and buyers
  • Product marketplaces for a niche, such as handlooms, organic food or industrial spares
  • Rental marketplaces for equipment, vehicles, furniture or space
  • Freelance and talent marketplaces
  • Agri marketplaces connecting farmers with buyers
  • Used goods and refurbished device marketplaces
  • Hyperlocal delivery marketplaces serving one town
  • Travel and experiences marketplaces connecting local hosts and guests

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm structure and content

    We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.

  2. 2

    Design the site

    Every page is designed against your brand identity and checked for how it should convert a visitor.

  3. 3

    Build and test

    The site is developed and tested across devices and browsers before anything goes live.

  4. 4

    Load real content

    Actual copy, images and information about your business replace placeholder content before launch.

  5. 5

    Launch and hand over access

    The site goes live with domain, hosting and content management access clearly handed to you.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Should sellers and buyers have separate sites?
One site with two clear paths is easier to maintain and builds a single brand. A separate seller area makes sense when the content and sign-up flow differ greatly. We decide with your team.
Can you build the listing pages inside our product?
That depends on your technology. We can design the structure, the text and the tracking, and work with your developers on the build. Product code remains with your team.
What belongs on the seller page first?
Clear fees, clear payment timing and proof that other sellers in the trade are active. A seller who finds those answers is more likely to complete the form and answer the first call.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.