Online marketplaces · Website
Build the website with one door for sellers and another for buyers.
A marketplace website has to serve a seller deciding whether to list and a buyer deciding whom to trust, and these are different visitors with different questions. GullySales designs the pages, the sign-up path and the tracking so each side finds its way without reading what the other needs.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
Last updated 18 Oct 2026.
For online marketplaces
Where it usually goes wrong, and what we would do.
“A single homepage tries to speak to both sides and fails”
A seller reads a banner about finding the best provider and thinks it is not for them. A buyer sees a notice about earning more and leaves. Clear paths on the first screen send each visitor the right way.
“The seller sign-up page is a sales page”
A shop owner wants to see the fee, the payment timing and who else sells there before giving a phone number. A form with no explanation gets few completions and wrong numbers.
“Listing pages are the real product”
A buyer judges the platform from the listing: photos, ratings, price information and a clear booking route. A page that loads slowly or hides the booking button loses the order, whatever the advertising cost.
“Phones carry the browsing for sellers”
A seller will open the page on a basic phone on a mobile connection. Long pages, heavy images and forms that need typing in English make them stop.
What we do
What we deliver for online marketplaces.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Two-door homepage
A first screen with separate, clearly worded routes for sellers and buyers, each leading to its own explanation.
Result: A visitor reaches the right path from the first screen.
Seller sign-up page
A page explaining fees, payment timing, rules and examples, followed by a short form, with a call-back option.
Result: A seller can read the terms before giving details.
Buyer listing and booking pages
Listing pages with seller details, ratings and a booking route, built to load on a phone connection.
Result: Booking is reachable in a few taps from any listing.
Trust pages for both sides
Pages on payments, disputes, reviews and support, in plain language and with a way to contact a person.
Result: Both sides can find the rules without searching.
Form and call tracking
Tracking on sign-ups, enquiries and calls, so each can be tied to a source and later to an order.
Result: Every sign-up and enquiry shows where it came from.
Local language versions
Key pages for sellers in the languages of your active cities, checked by a native speaker.
Result: Seller pages read naturally in the local language.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these online marketplaces.
- Local services marketplaces for plumbers, electricians, tutors and beauty professionals
- B2B marketplaces connecting manufacturers and buyers
- Product marketplaces for a niche, such as handlooms, organic food or industrial spares
- Rental marketplaces for equipment, vehicles, furniture or space
- Freelance and talent marketplaces
- Agri marketplaces connecting farmers with buyers
- Used goods and refurbished device marketplaces
- Hyperlocal delivery marketplaces serving one town
- Travel and experiences marketplaces connecting local hosts and guests
How it works
How the website work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Confirm structure and content
We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.
- 2
Design the site
Every page is designed against your brand identity and checked for how it should convert a visitor.
- 3
Build and test
The site is developed and tested across devices and browsers before anything goes live.
- 4
Load real content
Actual copy, images and information about your business replace placeholder content before launch.
- 5
Launch and hand over access
The site goes live with domain, hosting and content management access clearly handed to you.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should sellers and buyers have separate sites?
Can you build the listing pages inside our product?
What belongs on the seller page first?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for online marketplaces
Everything else we would do for you.
Closest to this: search and visibility
Also for online marketplaces
Or start from the overview: sales and marketing for online marketplaces.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.