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Security services companies · Pay per click advertising

Keep the guards looking for work out of the budget you set for buyers.

Pay per click advertising for a security agency reaches a facility manager at the moment a contract is being replaced, without paying for job seekers. GullySales builds the blocked-word list, separates guarding from camera monitoring, and sends every click to a booked site survey.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of security services companies at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for security services companies

Sales and marketing for security services companies, the overview.

Last updated 5 Oct 2026.

For security services companies

Where it usually goes wrong, and what we would do.

  • “Nearly everyone typing security guard wants a job”

    Applicants outnumber buyers many times over on those words. An account left unfiltered spends the whole month on people who want to work for you.

  • “Guarding and camera monitoring are separate buyers”

    One wants people at a gate on three shifts. The other wants somebody watching a feed at night and no guards at all.

  • “Event bookings are decided within the hour”

    A hall manager or an organiser with a date needs a number today. That campaign is worthless unless somebody picks up the phone while it runs.

  • “A portal enquiry is sold to your competitors too”

    The same request reaches several agencies within minutes, so you are negotiating from the start. A click from your own advertisement belongs to you alone.

What we do

What we deliver for security services companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A blocked-word list for job searches

    Vacancy, salary, recruitment, apply and training phrases kept out of the account, with new ones added from the search report.

    Result: Budget stops going to people who cannot hire you.

  2. Separate campaigns for guarding, monitoring and events

    Three buyers, three sets of words, three landing pages and three budgets that cannot quietly eat each other.

    Result: The event money is still there when an organiser searches.

  3. A page that books a site survey

    A landing page asking for the site, the number of posts and a survey time, rather than a general contact form.

    Result: A click arrives as a survey in the diary.

  4. A tracked number with an answering rule

    A line used in advertising alone, with a named person responsible during office hours and a stated route for calls outside them.

    Result: The buyer who rings once gets a person.

  5. Locations set by where you can supervise

    Campaigns limited to the cities and industrial belts your supervisors can actually reach, instead of a state-wide setting.

    Result: You stop quoting for sites you could not service.

  6. Cost per proposal and per contract reported

    Spend measured against surveys booked, proposals sent and contracts signed, read against the baseline set before work starts.

    Result: The ads are judged on signed sites.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for as a security agency, and the ones to keep out.

Site searches, such as security agency for IT park
Bid. A facility manager naming the kind of site has a contract to place or replace. Give corporate, factory and mall guarding separate ad groups, since each buyer asks for different posts and shifts.
Residential society searches, such as security guards for apartment
Bid, in its own campaign. The buyer is a committee, so the page should explain how a society appoints a guard agency, what your licence covers and how a changeover is handled.
Event security searches, such as bouncers for a wedding or concert
Bid in the weeks before the event season, and only if you supply this staff. The page should ask for the date, the venue and the crowd size before it asks for a phone number.
Job and licence searches, such as security guard jobs or PSARA licence apply
Block. They come from guards and from people starting an agency. Do bid on searches that ask for a PSARA licensed agency, since that buyer is checking.
Where the click lands
Send the click to a site survey page that shows your PSARA licence details and asks the site address, the number of posts and the shift pattern, so the survey is booked with the facts in hand.
Counting a real enquiry
Count a survey request with a site and a number of posts, or a call from a facility or society contact that ends in a survey booked. Keep calls from guards seeking work in a separate tally.

Who it is for

This is written for these security services companies.

  • Manned guarding for corporate offices
  • Residential society and gated community security
  • Industrial and factory security
  • Retail and mall security
  • Event and venue security
  • CCTV and control room monitoring services
  • Cash and valuables escort services

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is a directory subscription better value than search ads?
They do different things. A portal sends volume that several agencies are quoting on at once. Search reaches a buyer who chose to look and gives you the first conversation. Most agencies need both, with the portal enquiries answered far faster than they are now.
Should we bid on a competitor's name?
It is allowed in most cases and it is rarely worth it here. Somebody searching a named agency usually has a reference behind them. The same money on site-type words reaches a manager who has not chosen anybody yet.
Should we advertise the lowest rate per guard?
Not as the opening line. A buyer who chooses on the lowest rate will leave on the next quote, and a low rate makes it harder to staff the post. Lead with licence, supervision and references.
How do we choose which cities to advertise in when we serve several?
Advertise only where a supervisor can reach a site and a relief guard can be arranged. Set each city as its own campaign, so a busy city cannot use the money meant for another, and add a city when you can staff it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for security services companies.

All articles

More for security services companies

Everything else we would do for you.

Or start from the overview: sales and marketing for security services companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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